Comments on: Creating a memorable customer experience http://anthillonline.com/creating-a-memorable-customer-experience/ Business help for entrepreneurs, startups and small business owners in Australia | Business > Innovation > Technology > Entrepreneurship - Anthill Magazine: It's Where Ideas and Business Meet. Sat, 26 May 2012 02:35:00 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Michel Hogan http://anthillonline.com/creating-a-memorable-customer-experience/#comment-7329 Michel Hogan Wed, 17 Jun 2009 10:06:03 +0000 http://anthillonline.com/?p=11102#comment-7329 Great point. I would take it one step further. Align your customer experience across your organisation and make sure it is an authentic reflection of your Brand. Anything less leaves you at risk that customers will get mixed messages. For example service firms in particular totally forget that you can be great in person but if your contracts require a translator and your billing practices would make the CIA proud then you've just undone all the ground you made. Think about the whole chain of customer experience, not just the obvious things. Great point.

I would take it one step further. Align your customer experience across your organisation and make sure it is an authentic reflection of your Brand. Anything less leaves you at risk that customers will get mixed messages. For example service firms in particular totally forget that you can be great in person but if your contracts require a translator and your billing practices would make the CIA proud then you’ve just undone all the ground you made.

Think about the whole chain of customer experience, not just the obvious things.

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