How to turn your knowledge into products [WEBINAR]

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Create a marketing campaign in 60 seconds

February 5, 2010 | By Scott Winning

Stuck for an idea for your next marketing campaign? Short on the cash to fund it?
Pick a card.

Elaborate professional marketing is mostly out of bounds for startups and SMEs. While many resources are available to the small business owner, it often come down a question of available time. This is where a novel product from Australian-based marketing company ChildsPlay Marketing can come in handy.

ChildsPlay Marketing Cards comprises three decks of cards and 125,000 marketing ideas. The first deck helps you identify a target audience. The second proposes possible promos, sales and services. And the third suggests communication vehicles.

This might appear a little too un-scientific to create a mind-blowing, knock-their-socks-off marketing campaign, but it could well help you break through those marketing mental block moments while still keeping all those other business balls in the air.

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  • http://sffarlenn.net Laneth Sffarlenn

    This is excellent! We’re looking at running a couple of marketing campaigns this year to attract some growth at my job, and this might very well come in handy – thanks Scott!

    [Reply]

  • http://PreneurMarketing.com Pete Williams

    It looks like “very similar” to AdPack, developed about 5 years ago by a guy in Perth.

    http://www.adpack.com/

    [Reply]

  • Frank Albury

    Maybe they should have used their own product to come up with something original.

    Although, I think their price point is more reasonable.

    [Reply]

  • http://www.creativecaravan.net Rebecca

    this is brilliant. i think the value as you said, is in opening the mind and simplifying marketing ideas down to the basics.

    [Reply]

  • http://www.anthillonline.com James Tuckerman

    I’d like to see the iPhone app. :-)

    [Reply]

    Pete Williams Reply:

    James – I’ll shoot you an email today, and arrange a BETA version for you.

    [Reply]

    Wes Ward Reply:

    I was thinking the same, love to be a beta tester, cheers Wes

    [Reply]

    Pete Williams Reply:

    Just to confirm Wes.

    James + I were referring to a twitter convo/message …

    I am working with the AdPack guys mentioned above, on an iPhone app that will be out in a few weeks; pending apples approval process.

    [Reply]

    Wes Ward Reply:

    Thanks Pete, look forward to hearing more when it is approved, cheers Wes

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