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Cortex [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

I got tired of inefficient public amenities spoiling urban areas.

I am disturbed by the apparent lack of strategy when it comes to the installation of our public amenities, rendering services inadequate, and our cities, ugly; disbanded CCTV cameras are at cross-purposes; masses of signs degrade beautiful cities; and emergency help-points and public address systems, disconnected. I thought: why not integrate various public systems into a single point of presence; a tower? Why not network systems so they communicate with one another and their environment, to deliver communities with a sensory unit that provides an intelligent interface to public services?

The purpose of this innovation is to…

Integrate various, traditionally disparate public systems into a single sensory unit and deliver these in a way that maximises access to services for citizens, reduces infrastructure spending for governments, and improves the efficacy and efficiency of public service delivery.

It does this by…

Combining multiple services in a single unit; services that are improved as an integrated system, intelligent – responsive to its environment, or to human touch.

A multi-function centre housing over 20 traditionally disparate services in one robust presence, Cortex reduces installation and maintenance costs, and simultaneously delivers many different health, cultural and safety services. And it’s all free.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

There is no precursor; Cortex defines next-gen digital public services.

Static signage cannot compare with responsive digital way-finding; Cortex promotes local businesses, tourism and health.

Integrated air, audio and visual security monitors work together and between Cortex installations, delivering revolutionary standards of safety information.

Citizens meanwhile, enjoy blitzing public Wi-Fi, free calls, real-time news feeds and convenient mobile charging stations.

Its various benefits to the customer/end-user include…

Free Wi-Fi supports productivity;
Live news keeps communities informed;
Sensory surveillance, public access AEDs and live emergency services optimises our safety;
Convenient charge stations and credit top-up services, free calls and water fountains make spaces comfortable;
Cortex makes spaces liveable.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Various, individual public service instalments; services that are basic as a standard, and antiquated in their delivery; amenities that are inefficient, and ugly.

Cortex raises public service standards by delivering vibrant, engaging, digital facilities in a sophisticated, single point of presence. Further, Cortex simultaneously improves the efficacy and efficiency of these services by integrating systems into a single, sensory unit.

Its predecessors/competitors include…

n/a. Cortex will define out next-gen public spaces. There is no precursor.

5. TARGET MARKET

It is made for…

Governments and Employers who seek to provide their community with leading services:-free Wi-Fi, information, entertainment and health and safety services – including AED’s, and live access to emergency services.

It is for Communities that require convenient access to basic services that will nourish; facilities that will make them more content, productive, healthy, and engaged in their environment –whether it be their local suburb, their campus, or workspace.

Cortex will revolutionise public and private spaces; it will optimise access to critical services in local government areas, campuses, airports, mining sites, and tourism areas for communities, employees, local business and their stakeholders

It is available for sale through…

The founder of Sylo Pty Ltd, is the designer of Cortex.

Cortex has a local, national team of sales representatives who consult on local community needs and solution development.

Online orders can be made through cortex.com.

Our marketing strategy is to…

Establish a strong foothold in Australia, with local government before moving overseas to become the nation’s next World-First.

In the meantime: we’re hosting a free with a number of major Australian City Councils, including Sunshine Coast Regional Council.

Services are available free, with advertising revenue off-setting expenses for the installation, maintenance and support of Cortex instances.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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