Home Smart 100 2010 Corporate Family Program – Aged Care (SMART 100)

Corporate Family Program – Aged Care (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

This innovation initially came to life when…

We received feedback from a number of our clients who are currently using Expect A Star’s Child Care component of the Corporate Family Program. The clients relayed that the current offering is great for their staff caring for young children, but what about the older demographic who may be caring for an elderly loved one? In response to this feedback we developed a comprehensive Aged Care offering leveraging off the existing infrastructure of the child care offering, but extending the reach of the innovation to an entirely new audience. So far the response to the program has been overwhelming.

WHAT & HOW

The purpose of this innovation is to…

Assist employees who may be caring for an elderly loved one. Provides education and practical solutions to assist through this difficult time. Employees are able to more effectively cope with the situation through access to a range of support services.

It does this by…

The program is built into the company’s intranet but powered entirely by Expect A Star. The program is branded in the company’s corporate colours with relevant logo as if being provided by the organisation itself. Employees can then simply access the program from the comfort of their desks with direct access through to Expect A Star’s support staff.

PURPOSE & BENEFITS

This innovation improves on what came before because…

To my knowledge it is the only service of its kind. Aged care services are particularly fragmented in the Australian market and gaining an understanding of the services available can be difficult. This program is essentially a one-stop-shop bringing together much of the information available. In doing so the user is delivered a comprehensive overview of the aged care system.

Its various benefits to the customer/end-user include…

Employees feel more in control and are better able to manage their affairs by having a more comprehensive understanding of the aged care system in Australia. The program provides information and practical solutions conveniently and directly to an employee’s desk.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

The employee doing the required research and running around to firstly ascertain the level of care that may be required, then the employee would need to locate a suitable service in their area and then try and organise the required care. Corporations are naturally attracted to any service that minimises the drain on an employee’s time.

Its predecessors/competitors include…

I am unaware of any direct competitors in this space.

TARGET MARKET

It is made for…

Any organisation with greater than 50 employees would potentially extract value from the program. We have found that many organisations have in the past considered providing aged care and child care support but were yet to find a viable solution.

DISTRIBUTION STRATEGY

It is available for sale through…

The program is web-based and distributed exclusively through Expect A Star.

Our marketing strategy is to…

The program is marketed through the use of a direct sales team, print advertising within HR industry publications and e-marketing targeted to HR professionals. Expect A Star is also aligned with a number of organisations who champion the program. PR opportunities such as Anthill’s Top 100 also provide potentially valuable exposure.

SUPPORTING IMAGES AND/OR VIDEO

SHOW YOUR SUPPORT FOR THIS INNOVATION

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