This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
A fusion of dance, pilates, cardio and functional fitness, designed to engage and strengthen every part of your core. I aim to help people create a connection between their mind and body so they are truly well.
2. WHAT & HOW
The purpose of this innovation is to…
…bringing the fitness class to studios and gyms and people at home via our online workout videos. We break the program into 10 minute sections so people are constantly learning and doing something fresh; making their workout fun, fulfilling and unique, Its a program that genuinely works the whole body and mind each time.
It does this by…
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
Education about the core muscles, essential for longterm health in an ageing population. General cardio fitness, strength, toning and flexibility training for the whole body. A chance to meditate and carve a space for their personal nourishment in every session.
Its various benefits to the customer/end-user include…
Gyms and studios hosting multiple class styles for example, pilates, barre, yoga and spin class; and the client having to fit all of this into their schedule. In some ways we consider the issue to have never been solved – you always had to look into multiple things to get everything the body and mind needs to truly be well.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Body by Simone and Tracy Anderson Method are the two programs that fall into the space I am building that also offer classes and online systems. Barre also uses dance movement. None of them combine the styles that we do.
5. TARGET MARKET
It is made for…
Our current classes and videos are aimed towards beginners aged 18 years to 65 years of all genders. We are thrilled so many ages and genders participate. But the key demographic will ultimately be in the Mum’s age group from 25-45 years of age as these are the most common participants in this style of movement, particularly in large fitness gyms and studios where we plan to host our classes commonly.
It is available for sale through…
Classes currently run in Brunswick and Richmond (Melbourne) regularly. We plan to expand into Prahran (Melbourne) and into the Gold Coast in the coming 6 months. We will also be releasing our beginners online video series by July 2018.
Our marketing strategy is to…
Currently our marketing is very organic, coming from Instagram and Facebook and via referrals from our clientele. We intend to continue with this strategy but also include VIP events with major active wear labels like Lorna Jane (coming in Spring) that invite social media influencers to participate. Our community evangelizes for us which is amazing.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: Corethentic – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)
