Home SMART 100 (2013) ConnectTalent (NSW) – 2013 Anthill SMART 100

ConnectTalent (NSW) – 2013 Anthill SMART 100

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1. THE BEGINNING

This innovation came to life when…

This innovation was a culmination of factors. The primary one was the constant frustration that I and my friends in business had when trying to find quality staff when unemployment was so low.

I believe that SME’s in particular are missing a vital source of candidates by not engaging professional recruitment firms, but when I mentioned this strategy there were three common objections: 1. Cost 2. Quality. 3. Value (I can do it myself).

I believed that these perceptions were entirely true and decided to build a platform that can overcome these.

2. WHAT & HOW

The purpose of this innovation is to…

We’re an online recruitment platform that only deals with the relationship between business and the individual recruiter. Our purpose is to provide a platform that will empower SME’s to engage high-quality recruiters to source them the best available talent.

It does this by…

By having an online platform, businesses are able to search individual recruiters’ profiles and feedback from other employers. The business will also list the vacant position on the platform to allow recruiters to tender for the work generally based on the idea they have a candidate ready to go. We will also give the employer a 60-day money-back guarantee.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

By having recruiters rated by other businesses, employers will know they are dealing with professionals that are ready to work with the individual business. The tendering process will allow businesses to receive value for money and potentially decrease the cost engagement. The 60-day money-back guarantee means businesses can be sure the recruiters and ConnectTalent will provide great quality candidates.

The benefits to the customer/end-user include…

Recruiters are able to engage with a customer group they would not normally be exposed to due to the high cost of marketing to SME’s. Business benefits include the ability to tap more passive candidates, lower cost, faster time to hire.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

To my knowledge in the private sector there currently isn’t a similar platform in Australia. Currently SME’s would be expected to recruit themselves usually by placing advertisements on job boards trying to attract active candidates.

Its predecessors/competitors include…

Bigger companies achieve this result by having preferred supplier agreements. SME’s don’t have access to those arrangements as their recruitment volumes are low. Low-cost recruitment suppliers include RecruitLoop and 199Recruitment but we aren’t trying to be a cost-driven business.

5. TARGET MARKET

This innovation is made for…

Our target audience is businesses between 15-99 staff. The idea is that the owner or senior manager currently does all the recruitment themselves as they aren’t large enough to have an in-house HR team.

We estimate that about around two million Australians work in these businesses and move jobs every 3.5 years.

6. DISTRIBUTION STRATEGY

It is available for sale through…

This service is a 100% web platform. All the interaction between businesses and recruiters as well as billing happens online.

Our marketing strategy is to…

Our two main marketing strategies at this point are via a large digital presence and well as marketing through industry association and business groups. Most SME’s are members of their industry’s professional association. Therefore, marketing at events, via email etc., we can be sure that we are speaking to our target audience.

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FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Our two main marketing strategy’s at this point is via a large digital presence and well as marketing through industry association and business groups. Most SME’s are members of their industries professional association. Therefore marketing at events via email etc… we can be sure that we are speaking to our target audience.

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