This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
…staggering information came to light in regards to the increasing demand for more smileys, emoticons and stickers to be used in communications tools – generating over $14B annually off people buying packs of emoji to text their friends with.
A deep dive into the root cause showed there is a huge market need for more expressive methods of messaging. When we stretch different solutions to the extreme, it hit us: what if we could convey emotions, thoughts and actions the way it’s done in visual fiction? What if we could experience texting like we do through movies, games or… comic books?
2. WHAT & HOW
The purpose of this innovation is to…
…convey not only textual conversations, but nonverbal interactions and emotions also, via an experience where we chat vicariously through avatars and game-like visuals.
We maintain the simplicity and intuitive experience of mobile text messaging.
It does this by…
…drawing your mobile chats into fantastic comics-like stories, in real-time. An artificial intelligence core analyzes the underlying context, tone and attitude of the conversation and render a dramatic scene which makes the experience more natural and fun.commission for every booking against a quote referred to by them.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…it’s the first ever solution that portray a conversation through visual story-telling experience – allowing to convey the widest range of intentions, feelings and expression.
Its various benefits to the customer/end-user include…
…expressing more than before, sharing entire conversations in the most-fun way, engage consumers directly with artists through innovative marketplace to buy/sell avatars, promoting brands and media and allowing higher engagement with fan base in a radically new fashion.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…progressing from offline messaging (BBS) to Delayed (eMail), then real-time (SMS), then Mobile till today’s social messaging (Whatsapp, Line). Each step offering more immersive and intimate engagement that enables higher levels of empathic connection conveying ideas more efficiently.
Its predecessors/competitors include…
…SMS messaging, video chats, through today’s world of emoticons and stickers on instant messaging platforms such as WhatsApp, Facebook Messenger, WeChat and Line.
5. TARGET MARKET
It is made for…
…mobile phone users of all ages as the main target consumers of the service, with artists, cartoonist, illustrators and publishers drive the graphic marketplace, while the large media buyers fuel the financial ecosystem with brands promotion and product placements.
It is available for sale through…
…all the major mobile app stores – Apple iTunes app store, Google Play and Windows Mobile App marketplace.
Our marketing strategy is to…
…spread through extremely easy and highly-visual sharing of entire entertaining conversations while engaging with the world’s largest media companies to push highly immersive consumer interaction with their brands.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
