Home SMART 100 2015 Coffee Accompaniments

Coffee Accompaniments [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

In 2006, Bite Size Coffee Treats cut down the Greek Kourabie cookie, symbolising and celebrating ‘life’, into bite-size portions and became founders of the renowned Bite Size Coffee Treats. The innovation came to life when word was spreading about these delicious morsels which were accompanying, surprising and enhancing the customer experience. This undervalued market, which has limitless boundaries, has the Bite Size team baking more than 20 million delectable and custom-made coffee treats across the nation; and in essence, is spreading undivided and loyal hospitality for (almost) all Australians.

2. WHAT & HOW

The purpose of this innovation is to…

The Coffee Accompaniments solves the problem of shelf life for our customers which is much longer (four months). It offers consumers their favourite flavours: choc chip, honey, almond, anzac, cherry, white chocolate, lemon, espresso, shortbread, hazelnut, vanilla, cinnamon, passion chia.

It does this by…

…using home-made and exquisite flavouring which create a unique and delicious alternative to supermarket brands or chocolates/mints.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

The Master Bakers in the Bite Size Kitchen had spent timeless hours researching what complemented a quality coffee which at that time was saturated with mini chocolates which were a poor alternative, bitter in taste and not able to perfect the taste (and experience) of coffee. The range offers portion control and exquisite hampers and gift cubes.

Its various benefits to the customer/end-user include…

The Bite Size Treats address the ongoing health issues of weight gain, diabetes and portion control. With less than 20 calories per bite, our range is integrating the changing shape of Australia and is the perfect treat size.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

In the past, predecessors used chocolates to accompany a coffee which resulted in a bitter taste when combined. The Bite Size Coffee Treats are custom-made to enhance the individual flavours and strength of tea and coffee.

Its predecessors/competitors include…

Chocolates were a common practice and also traditional biscotti/local supermarket biscuits.

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5. TARGET MARKET

It is made for…

20 million bite-size treats are sold annually to cafes, restaurants, clubs, pubs, caterers, corporate offices, hotels and motels across Australia. Consumers also love their treats as they are fine food lovers, everyday families and children love their cookies (the choc chip and anzac) and those that love spoiling their loved ones with unique and delicious gift packs. The Mother’s Day range is extremely popular as is the Christmas and Anzac Range. We also have cookies without nuts to ensure we have catered to those with allergies. We also target travellers and international tourists.

It is available for sale through…

Distribution channels are through airlines (Virgin), cafes, hotels, motels, clubs, pubs, corporate offices, restaurants and event planners. We also have a pop-up shop for consumers to purchase online during special events (e.g. mother’s day).

Our marketing strategy is to…

We promote our treats through personal selling to major corporations, word of mouth, social media, brand advertising, through media and PR (e.g. our major Anzac Day nationwide initiative), the pop-up consumer store and trade shows/expos. #bitesizeanzacs has been streamed across the nation and so far we have raised over $5,000 to LegacyAustralia.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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