This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation came to life when…
Working in nightclubs I saw a need to change an age-old paper system with a digital system for greater accuracy, speed, security and opportunity.
2. WHAT & HOW
The purpose of this innovation is to…
To replace an outdated system with superior digital technology whilst capturing accurate customer data. Solves lost ticket issues, security issues, speed and accuracy issues. A smarter and more efficient way to operate a cloakroom
It does this by…
Replacing old-style paper records and tickets with an iPad application and receipt printer.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
It allows venues to better understand their customers’ trends — length of stay and frequency — whilst accurately capturing their personal details for marketing purposes. Cloakr provides a more secure method and eliminates lost ticket issues.
Its various benefits to the customer/end-user include…
For patrons: Security, peace of mind, simplicity, intuitive interface.
For venue: Customer data, cloakroom security, accuracy of data.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Using paper methods.
Its predecessors/competitors include…
Very few known; one company in the USA has made a similar cloakroom app (Coat Chex).
5. TARGET MARKET
It is made for…
Nightclubs, bars, restraints, theatres, sporting venues, concert halls, museums, galleries, festivals, conferences.
Anywhere with a cloakroom.
It is available for sale through…
www.cloakr.net, soon the Apple App Store.
Our marketing strategy is to…
Utilise existing nightclub industry contacts then expand into larger-scale one-off events (festivals, music concerts). Follow this with theatres, art galleries, museums.
Your Turn — VOTE!
The Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on SMART 100 applications, in one of three ways:
- Tweet it: Top left of each page (3 points)
- Trigger a Reaction: Facebook ‘Like’, etc (2 points)
- Leave a Comment: Anonymous comments excluded (1 points)
We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.
FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
