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Clippable [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

My clients (boutique financial planners, accountants and lawyers) complained and said that wanted an easier way to become content marketers. They knew that content marketing was working for the big firms, but as a boutique firm they lacked the time, skills and will to produce content to engage with prospects and existing customers. Clippable was born to help them.

2. WHAT & HOW

The purpose of this innovation is to…

…allow professionals to effortlessly build an online profile to engage with existing customers and prospects.

It does this by…

…allowing a user to discover content, curate it, and distribute it to their social media properties all via this one application.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…it makes the content discovery, curation and distribution easier for service professionals. Before this, service professionals would have to use multiple apps (buffer, RSS, WordPress) or pay a marketing firm to do the same. We simplify it for a market that wants to spend more time servicing clients and less time acting as a media company.

Its various benefits to the customer/end-user include…

  • simplifying a one hour task into five minutes
  • making a boring industry (finance, tax, law) fun and engaging
  • no web expertise required
  • immediate and measurable ROI

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…finding content as a reference for an idea, then spending hours or money to repackage it and make it unique, then upload it to the company blog and then distribute it to social media. Clippable consolidates this process for service professionals.

Its predecessors/competitors include…

…curation software, WordPress blogs and social media distribution tools. The tools and apps to complete this process exist, but Clippable packages all of them into one and has tailored the process to work specifically for service professionals.

5. TARGET MARKET

It is made for…

…only financial planners, brokers, accountants and lawyers. In particular, Clippable targets boutique advisory firms (one to five directors) that are time poor and proactive about getting online.

It is available for sale through…

…our website getclippable.com.

Our marketing strategy is to…

…partner with industry bodies and similar entities via an affiliate program. We currently have one set up with ProAdviser – a directory of financial planners, accountants and lawyers. As Clippable uses a SaaS model, we are splitting the monthly fees with our partners.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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