Home Smart 100 2010 Clean Rain (SMART 100)

Clean Rain (SMART 100)

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This innovation initially came to life when…

Our NPD team started to dream about a way to take Australia’s rainwater collection experience to the world. As people globally begin to see how they can contribute to the water cycle through the collection of rainwater we asked, “How can we get Australia’s learnings over the last decade, put it all in one product and make rainwater simple? Let’s make a product that people won’t need to worry about, will find easy to use and will let them contribute to our water system.”

WHAT & HOW

The purpose of this innovation is to…

Provide people with an all-in-one rainwater collection system that:

1. Is easy to install
2. Has all features within one product
3. Is maintenance free
4. Cleans rainwater before collection
5. Is used across a range of systems

It does this by…

The Clean Rain uses simple and reliable mechanics to filter and shed leaves and other debris, has a patented Smart Sense Diversion system that sheds the first part of a rainwater event, an inbuilt overflow, multi-size fittings, and a sleek elegant design.

PURPOSE & BENEFITS

This innovation improves on what came before because…

It introduces a new method of diverting the first flush of rainwater using patented technology which automatically cleans debris and leaves from a rainwater tank and allows for water to overflow from the one product. It allows people to use cleaner rainwater and has a range of uses all within one product.

Its various benefits to the customer/end-user include…

Simple: cleaner rainwater. It makes rainwater collection easy.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Earlier products allowed people to collect rainwater but not clean it. Likewise, a range of other products needed to be combined to make a complete rainwater system. The Clean Rain puts everything into one product.

Its predecessors/competitors include…

Please describe competition or alternative methods of achieving innovation’s outcome (max 40 words)

TARGET MARKET

It is made for…

Consumers, tradespeople, builders, and home owners who are interested in harnessing rainwater. People across the world who want to learn how they can use rainwater in their own personal water cycle. Water is a global issue and people are increasingly wanting to find solutions to enable them to contribute — the Clean Rain offers them the collective learnings of the Australian rainwater market in one simple product.

DISTRIBUTION STRATEGY

It is available for sale through…

The Clean Rain will be available through all leading hardware, plumbing and pool supply stores.

Our marketing strategy is to…

Clean Rain will be marketed worldwide as a product to help people with rainwater. The product is being shown by us at the Las Vegas hardware show this week. We will use traditional marketing methods in Australia, and in other countries we will try and show people that this is the easiest and most simple way to collect rainwater.

SUPPORTING IMAGES AND/OR VIDEO


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