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Classhopper [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

…I started taking my health and fitness seriously and realised there was a huge gap in the market and current services didn’t suit my busy lifestyle. During my fitness journey, I met my business partner Gary, who shared the same passion for health and entrepreneurship and together we founded Classhopper.

2. WHAT & HOW

The purpose of this innovation is to…

…streamline the health and fitness industry to make fitness more accessible, flexible and convenient. We’re making it easier for people to access health and fitness.

It does this by…

…providing an eCommerce site where members can search for fitness classes by location, class type and day. All relevant timetables are displayed and they can then reserve their spot in any class and pay using the points we allocate them each month.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…before Classhopper, if you wanted to try a variety of different fitness classes, you’d need to spend hours trawling the internet for studios nearby and view each timetable separately. We’ve brought all relevant information to one central location so that consumers can make faster and better informed decisions about which classes to undertake and where they’re available locally.

Its various benefits to the customer/end-user include…

…greater access, flexibility and convenience in sourcing and reserving their spot in various fitness classes at an affordable price. It gives customers the freedom to try yoga on Monday, boxing on Tuesday, a bootcamp on Wednesday…etc.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…either full scale gym classes (large and impersonal) or fitness studios (generally specialised in one or two activities and can be expensive). There was no one offering a single membership which gave you access to hundreds of studios and classes.

Its predecessors/competitors include…

…full scale gyms (such as Fitness First, Genesis, South Pacific…etc) or independant/boutique studios such as yoga studios, boxing gyms, Pilates studios…etc.

5. TARGET MARKET

It is made for…

…predominantly female, white collar, urban dwellers who are already engaged in health and fitness but crave variety and flexibility to fit around their busy schedules. For example, if you love doing Pilates but your gym only has a 9am time slot but you’ve got a meeting at 9:30am… what do you do? You’re at the mercy of your gym timetable, but as a Classhopper member, we give you access to reserve a spot at hundreds of other Pilates classes in your local area at any time, day or night.

It is available for sale through…

…the Classhopper website. As Classhopper is an eCommerce site, memberships can be purchased directly through the website.

Our marketing strategy is to…

…establish channel partnerships with complementary businesses for cross promotion in order to leverage off their database of already-engaged consumers. We’ll then drive sales/branding through a strong digital focus (e.g. social media, SEO, affiliate marketing…etc) and supported by media, publicity, and referral campaigns to stimulate word-of-mouth.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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