Hey, what are you doing here? You’re supposed to be working and to top it off you’ve also been caught doing your Christmas shopping online during office hours. There was a time when that would land you on Santa’s naughty list, but it seems to be the status quo in Australia. That is, according to new data from retailer Kogan.
Kogan analysed hundreds of thousands of transactions over the last month, in the lead-up to Christmas. The company revealed most transactions occur between 9am and 5pm from Monday-Friday, with over 55-per cent of shoppers heading online during these hours.
The data reveals that the peak shopping time at Kogan.com is between 4pm and 5pm, with over 8-per cent of daily transactions occurring in that hour, while Aussies are still at work. You mischievous elves, you.
Founder and CEO of Kogan, Ruslan Kogan, says Aussies (unlike those rowdy Americans) are avoiding fighting with crowds and parking lots this Christmas:
“Australian shoppers can see the benefits of shopping online this Christmas. The variety in shopping centres does not compare to what you can find online. There are millions of products to choose from and shoppers don’t need to spend hours walking from store to store looking for the perfect gift.
A productive use of time…
“Bosses shouldn’t be worried about these results. Instead of heading down to the shopping centre, Aussies are jumping online for a few minutes, allowing them to quickly get back to work.”
“Online is the clear winner for shoppers; Aussies don’t need to lug big bags of presents around all day, wait in long queues at the register or wait in bumper to bumper parking lots. Everything gets delivered straight to their door. It’s great to see more and more Aussies embracing online this Christmas,” said Kogan, the man.
Where are you doing your Christmas shopping, Anthillians? And, is your business seeing a similar trend this Christmas – online shopping is happening during business hours?