What is the 30under30?
30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians.
Each year, we invite our readers to nominate young Australian entrepreneurs deserving of recognition for their outstanding entrepreneurial endeavours. More.
Charlie Caruso, WA (b. 1987)
Name: Charlie Caruso
Age: 26 (Born: May 1987)
Gender: Female
State: WA
Known for: PuggleFM
Charlie Caruso is a second-generation female entrepreneur. As the popular song says, ‘she got it from her mamma.’ Her mum operated her own business for more than two decades, setting a great example for the younger Caruso.
“I don’t think I could be anything else. I have never consciously chosen to be an entrepreneur, its something comes naturally. I’m passionate about business, learning and exploring new opportunities,” says Caruso of her entrepreneurship.
In 2012, Caruso founded PuggleFM, an online radio offering aimed at families, that is chock full of clean, educational, and fun programming.
PuggleFM was founded to provide parents with a media alternative, free of the inappropriate lyrics, scandal and sensationalism that plagues the majority of terrestrial radio stations. PuggleFM streams family friendly music online, that allows parents to enjoy music they can trust together with their children.
PuggleFM produces 11 podcast channels, allowing parents to choose their own talk-back, which covers a wide range of topics from parenting, education, health & well-being, travel, family finances and more. PuggleFM is committed to credible content parents can trust, and has established a strong following with 75-per cent of the audience being from outside of Australia.
Caruso says that her activities are driven by a desire to create long-lasting, self-sustaining change. Recognising the untapped potential of today’s children, Caruso says, PuggleFM focuses largely on attracting the attention of concerned parents.
“In order to create positive change we must look to our children. In order to influence our children, we must first speak to their parents – that’s the purpose of PuggleFM – informing, educating and inspiring parents, the guides of tomorrow’s leaders,” says Caruso.
Caruso has been recognised with the Australian Excellence Award for Women in Business in March. She was also a finalist in the New Business & Young Entrepreneur category of the Australian Business Champion awards.
Additionally, PuggleFM reached #1 in the Kids & Family category on iTunes after just two months of operation.
Anthill asks: Charlie Caruso, what’s your super power?
Self confidence. I was fortunate enough to be brought up in a very secure, loving family, where I traveled my whole childhood and was told and believed I could achieve anything I worked hard to do. My mother had her own small business that she successfully operated for over 20 years so having my own business wasn’t a distant dream, it was an attainable reality, which allowed me to dream bigger and have the boldness to aspire to greatness. Without the self-confidence and the power not to fear failure but to embrace it as a challenge is my super power.
PuggleFM
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To check out the full list of Anthill’s 30under30 winners, click here.
