Home Smart 100 2010 Change2 (SMART 100)

Change2 (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

This innovation initially came to life when…

In 2008: the recognition of the reality of climate change by society, governments and forward-thinking businesses. For business, staff engagement and behavioural change are fundamental to the success of a large-scale change. Organisations have a need for sustainability education that can be delivered in a practical format, actively engaging the learner and encouraging behavioural and cultural change. Change2 is an off-the-shelf, scalable online solution, delivering interactive sustainability modules which can be accessed by all staff. It encourages further discussion and communication of sustainability practices within organisations and is supplied with online tools to facilitate ongoing behaviour change.

WHAT & HOW

The purpose of this innovation is to…

Educate the learner about sustainability and to help organisations become more sustainable. It incorporates specific practical actions staff members can take and how to incorporate sustainable thinking at a strategic level within their work.

It does this by…

Engaging and educating the learner through a series of high production value, engaging online modules which are 15-25 minutes in length. All modules are built around active learning principals, and designed in such a way that a learner cannot effectively complete a module without gaining an understanding of the subject matter.

PURPOSE & BENEFITS

This innovation improves on what came before because…

Traditionally organisation-wide behavioural change was the preserve of consulting companies, tackled on a bespoke basis for a particular organisation, and typically done face-to-face. The Change2 program is an off-the-shelf online program that has the necessary elements to embed learning and behaviour change across any organisation.

Its various benefits to the customer/end-user include…

Increased staff engagement, awareness and support for corporate sustainability. Improved staff satisfaction and reduced energy costs. Results show over 85% of participants have increased understanding and awareness of sustainability and over 90% want to help their organisation become more sustainable.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Face-to-face classroom-style education. This method is costly and often viewed as largely ineffective. Outcomes could be achieved but would usually be very timely and costly in comparison to online engaging content. The classroom is also not very practical or scalable for large organisations and is largely dependent on the quality of the instructor and more passive in delivery.

Its predecessors/competitors include…

Face-to-face classroom-style sustainability education, or more recently other forms of off-the-shelf online education. Classroom education is largely ineffective and unsustainable. Other existing eLearning around sustainability does not actively engage the learner in a style to effect behavioural change.

TARGET MARKET

It is made for…

Any organisation which needs to actively engage staff around sustainability and the sustainability practices which are in place within the organisation. Whilst the modules can be effectively implemented across any organisation, in order to facilitate large scale behaviour change the ideal target audience would be large organisations with 1000+ employees. Due to broader government and industry interest, we are now exploring methods of adapting and deploying the program for SMEs, communities, and schools.

DISTRIBUTION STRATEGY

It is available for sale through…

Change2 Pty Ltd, but also through a selected number of respected sustainability consultants who incorporate Change2 into their corporate strategy plans. The program and all support tools are delivered online.

Our marketing strategy is to…

Position Change2 as the leading online sustainability education source. We network extensively through our sustainability advisory panel, partner with relevant consultants and event companies. We have over 700 members on our own social network change2.net, and we regularly speak at and industry conferences. We have a number of high profile awards, including the 2010 AIMIA Award for Best Learning and Education.

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