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What is 30under30?
30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians. Each year, we invite our readers to nominate young Australian entrepreneurs deserving of recognition for their outstanding entrepreneurial endeavours. More.
Chanel Costabir, VIC (b. 1987)
Name: Chanel Costabir
Age: 23 (Born: September 1987)
Everyone told Chanel Costabir the same thing: it was the wrong time to start a business.
Costabir was in the middle of an honours degree in psychology when she took the first leap towards what would become The Lingerie Boutique, an online store that allows both women and men (we’ll explain) to shop for high-quality lingerie in Australia.
That leap landed her on a plane to, of all prized destinations, Paris.
“I had no contacts and absolutely no experience in dealing with other businesses,” she confesses. In spite of this, she managed to win the attention of a dozen labels that were interested in stocking with her.
When your name is Chanel, a fashion career seems fated, and Costabir, 23, shows no modesty in her passion for lingerie.
“Despite every reason that I have been presented with to not go ahead with the business or to put it aside for the time being,” she says, “I’ve had the ability not to give up and to strive forward stronger than before.”
Credit that attitude for her ability to land the prestigious Roberto Cavalli as a supplier. (No other Australian outlet stocks their brand.) It also inspired her to organise a fashion parade to launch The Lingerie Boutique last year, despite having limited PR experience.
Costabir cites her persuasion skills as what helped her to contract seven sponsors for the event. Runway models? Check. Cocktails and canapés? Check. FashionTV spot? Double check. Her strategy was to project a luxury image to sponsors, and to “[hype] up the fabulousness of the event” by “creating confidence that the event was a viable investment for their brand.”
She elects to characterise the personality of The Lingerie Boutique as “confident whilst playfully seductive,” with a shopping environment that’s “uncluttered, elegant and simplistic.”
Oh, and the store also caters to men. How does that work?
“We offer an ‘advisory service’ to assist men who lack confidence in making the right choice,” she explains, “and a non-threatening shopping environment for those who are embarrassed to shop for lingerie.” In other words, men (yes, guys, we know you’re reading, no need to be voyeurs) can enter personal details about the women in their lives and get real feedback from fashion experts on what to gift.
Just another way that Costabir’s business breaks the mould. With her determined outlook, there’s no limiting her to what comes next.
Anthill asks: Chanel Costabir, what motivates you as an entrepreneur?
My main motivation is that I want to make my mark on this world. I want to be remembered as the woman who achieved great things. Further, I want to assist in changing the way females see themselves, particularly younger females. Many females judge themselves on weight, beauty and popularity. I want to actively run initiatives that encourage healthier criteria, such as knowledge, skills, and/or experience for females to measure themselves by.
The Lingerie Boutique Launch — FashionTV Oceania
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To check out the full list of Anthill’s 30under30 winners, click here.