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Chamaeleon (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Chamaeleon (NSW)

This innovation initially came to life when…

While assessing commercial buildings for energy efficiency, it became apparent that lighting in some areas burns 24 hours a day (e.g. fire-stairs and car-parks). This occurs because of the regulatory requirements to light these at any time they are occupied.

Traditionally, commercial and high-rise residential properties did not focus on energy reduction. Electrical costs (to light common areas) were not significant enough to for the building managers to focus on this component of their cost structure.

With increasing awareness of energy efficiency, dramatic rises in electrical costs and regulatory changes, energy efficiency is now a focus.

WHAT & HOW

The purpose of this innovation is to…

Meet the requirements of Lighting Standards and Building Codes, while minimising the energy needed to light spaces in commercial and high-rise residential facilities. The innovation reduces operational costs and significantly lowers greenhouse gas emissions.

It does this by…

By using new generation LED lighting, we have designed a light with two separate internal circuits — one to provide permanent low-level light to meet emergency lighting requirements and another light circuit to provide operational levels of light when the space is occupied. The system achieves up to 93.5% energy savings.

PURPOSE & BENEFITS

This innovation improves on what came before because…

Traditionally lighting in fire-stairs and car-parks is fluorescent lighting, which can not be dimmed and if one isn’t enough, two are required, resulting in wasted energy and many spaces being overlit.

Chamaeleon uses emerging LED technology and a dual-circuit design to provide permanent, low-level background light and motion-sensing to activate operational light levels only when they are needed.

Its various benefits to the customer/end-user include…

Chamaeleon offers energy savings of between 83% and 93%. This delivers very short ROI’s on projects, reduces electricity costs and lowers greenhouse gas emissions. The clever design also delivers significant maintenance savings and is configured for easy technology upgrades.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Generally, back-of-house spaces in commercial and high-rise residential buildings are lit at full operational brightness 24/7. They are often overlit because fluorescent lighting has a one-size-fits-all approach and when one isn’t enough, you just add a second tube. There are several issues with dimming or switching fluorescent lighting, which is probably why they have always been a set-and-forget option.

Its predecessors/competitors include…

Chamaeleon is a patented product and this prevents direct competitors. Similar (but less energy- and cost-effective) methodologies are possible, but these have yet to start appearing in the market.

TARGET MARKET

It is made for…

Chamaeleon replaces traditional fluorescent lighting in existing and new, commercial, industrial and multi-level residential buildings where for regulatory and/or operational reasons, fire-stairs, car-parks and back-of-house areas are traditionally, permanently lit.

With energy cost soaring, cost saving is becoming a major consideration for the owners of these properties. Regulatory changes are forcing existing building owners to reduce energy consumption and improve buildings’ Energy Ratings.
Chamaeleon is designed as a simple 0ne-for-one replacement of existing infrastructure for the retrofit market, and provides more flexible design outcomes for the new-build market.

DISTRIBUTION STRATEGY

It is available for sale through…

The traditional road-to-market for lighting is not conducive to innovative products. enLighten has an internal sales team promoting Chamaeleon (and other innovative products) directly to the end users. As product awareness grows, we are increasingly selling through wholesalers and tradesmen.

Our marketing strategy is to…

To create awareness of the new product, enLighten has liaised directly with the key stakeholders — the building owners and/or managers. Initially, we provided free trials to make the industry aware of the product. Chamaeleon is now being accepted within the industry and we are focusing more on high-level awareness including presenting case studies at relevant conferences.

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