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Certimonials [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

We’ve been engaging happy customers of our clients to collaboratively develop testimonials since 2002 with a 99% customer participation rate. These testimonials cement relationships, are rich with benefits, differentiators and win new business for our clients.

Certimonials was born to kick 3 goals:

  • Expand our successful, but labour intensive, manual process for testimonial procurement by translating it into an engaging online model to increase.
  • The value equation and accessibility
    bust fake testimonials! They’re undermining trust, particularly in the digital world, where prospects go to research suppliers and vendors.
  • Certify testimonials as real so people know they’re reading the truth.

2. WHAT & HOW

The purpose of this innovation is to…

…Certimonials is an online 3rd party to help businesses establish credibility with their prospects. Trust in online marketing is declining and with companies like Amazon suing suppliers for posting fake reviews, prospects are increasingly questioning the validity of social proof.

It does this by…

…businesses gain credibility because their testimonials are real and certified with a stamp by a 3rd party;

Businesses can use their certified testimonials in digital and printed format in whole, part, excerpts or sound-bytes as needed. Prospects trust that the testimonials they are reading have been written by real customers and can evaluate their options with confidence.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

We understand Certimonials is the first of its type because it’s for testimonials, not reviews which can be good or not. By definition, testimonials are only positive. The Certimonials certification process uses two factor authentication. Certimonials are linked back to the site. Certimonials gained belong to the clients, regardless of whether they choose to subscribe or not.

Its various benefits to the customer/end-user include…

Certimonials are believed and trusted. Enhanced credibility helps businesses win new customers by providing social proof that they deliver on their promises.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

 

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