Home Smart 100 2017 CellAED

CellAED [SMART 100, 2017]

0
CellAED

This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Learn more about the SMART 100 >>

1. THE BEGINNING

This innovation initially came to life when…

This innovation came to life when the inventor’s wife had a cardiac arrest and survived despite the odds (3-5%). Donovan Casey created a working prototype for a mobile Automated External Defibrillator (AED) to be accessed from a smart phone case, by anyone anywhere, potentially saving millions of lives worldwide.

2. WHAT & HOW

The purpose of this innovation is to…

Increase the survival rate from 5% to 50%-80% for the 6 million people who die every year worldwide from SDA because an AED is not used within 4-6 minutes. Also saving health care industry billions of dollars.

It does this by…

Providing a mobile AED in a smart phone case, enabling everyone everywhere to save a life. CellAED (R) will sell for around $50 and uses previously unavailable materials technology to generate the required energy through a device the size of a credit card. Combines an APP that provides instructions for any medically untrained user and dials emergency services plus more.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Current AED costs $2000-$3000, sparsely available, large, 1kg+, costly maintenance, need training to use. Victims of SCA need defibrillation within 4-6 minutes to survive. Time is critical. CellAED is single use, small, light, less than 50grams, 3mm thick, readily available. Reduced manufacturing costs associated with high volume, single use paradigm. New material technology allows AED the size of credit card.

Its various benefits to the customer/end-user include…

You get to save a life, available inside a smart phone case, $50 purchase price, always available, follow easy instructions, auto dial emergency services anywhere in the world, assists in overcoming initial panic, info about response to other health problems.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Predecessors have not solved the problem. Even existing mobile units are too expensive, large, heavy & sparsely available. Apps help locate closest AED. Pure luck to find one in 4 minutes. Survival gap between the victim in cardiac arrest, and arrival of an ambulance, or access to an AED, results in 3-5% survival rate. 6 million deaths worldwide.

Its predecessors/competitors include…

Powerheart AED G5, G3 Plus and Pro, Defibtech Lifeline View/ECG/PRO AED, HeartSine Technologies, Samaritan PAD 450P, LifeBot ALS, Philips/Heartstream, Heartstart Onsite, FR3, FRx, Physio-Control LIFEPAK 1000, LIFEPAK EXPRESS, CR Plus, Schiller FRED PA-1, ZOLL Medical Corporation, AED Pro, AED Plus

5. TARGET MARKET

It is made for…

Everyone who is interested in saving a life. It could be your mother, grandmother, father, brother, sister, neighbour, wife, husband, lover, friend. 5 billion mobile phone users in the world. 10% of that market is 500m users.

It is available for sale through…

Currently focused on refining working prototype designs. Distribution planning will be a focus in the coming months. In discussions with existing AED manufacturers/distributors. Will appoint CEO experienced in global industry to drive sales & marketing.

Our marketing strategy is to…

Currently focused on refining working prototype designs. Distribution planning will be a focus in the coming months. In discussions with existing AED manufacturers/ distributors. Will appoint CEO experienced in global industry to drive marketing.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: CellAED – Smart 100 2017
(Please note – The form below is for judging purposes only and is restricted to the public)

Get unlimited access to our FREE business tools…

Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.