Tech & Innovation

The team behind this recent Mini Cooper campaign have taken outdoor advertising to a whole new level: They've taken it down a notch. In what could possibly be described as 3D, ground-level advertising (we're open to suggestions), Dutch agency Ubachswisbrun/JWT created this 'visual piece' to demonstrate the compact nature of the MINI. We're always impressed by memorable marketing.

There are way too many people out there in business bullshitting to themselves, their staff and their customers. The simple truth is that if you run your business like its amateur hour, no matter how much you want to fool yourself and your customers into thinking that you’re smart and good at what you do, eventually you will stumble and the truth will out.

Want to take it to the next level in your company. It might be time to finance a BIMBO. Todd O’Neil explains.

I am bombarded daily by email, direct mail and print advertisements that are all promising to reveal the secrets of… well just about everything. ‘Zero budget marketing secrets’; ‘Free media exposure secrets’; ‘Sales secrets for those that hate cold calling’: the list goes on. They’re dragging us all down.

Sonim CEO Bob Plaschke was surely chuffed when the BBC's flagship technology programme Click asked him to discuss on camera his company's new phone, the Sonim XP1, which he was bullishly touting as "unbreakable". So Click reporter Dan Simmons put Plaschke's claim to the test.

Sonim CEO Bob Plaschke was surely chuffed when the BBC's flagship technology programme Click asked him to discuss on camera his company's new phone, the Sonim XP1, which he was bullishly touting as "unbreakable". So Click reporter Dan Simmons put Plaschke's claim to the test.

With Australia’s economy now well and truly on the rebound, the next five years are set to deliver strong growth in many sectors. And growth, of course, delivers job and investment opportunities.

Nigel Malone keeps his favourite ten keynote slides related to strategic business development – his “Ten Commandments” – close to his chest at all times. Okay, sometimes he puts them down to bathe, but they are never far from his thinking. His favourite slide number 2 is Wind and Webster’s ‘Six buying roles’ model. Developed initially in the 1970s, it was designed to explain the many buying roles within a large organisation, but is equally applicable to a family unit facing the challenge of deciding upon what to eat for dinner.

Whatever your stance on deliberately-fast clocks, you have to love this clock designed for tardy time-shifters by Italian design house Fabrica Design. The long hand on On-Time clocks deviates three minutes ahead to encourage you to get a move on.

As part of the Federal Government’s dramatic overhaul of its commercialisation program, now called Commercialisation Australia, the R&D Tax Concession will replace the R&D Tax Credit from 1 July, 2010.

As part of the Federal Government’s dramatic overhaul of its commercialisation program, now called Commercialisation Australia, the R&D Tax Concession will replace the R&D Tax Credit from 1 July, 2010.

As a bootstrapping entrepreneur, I have very little patience for marketing campaigns that can't give me a definable and measurable result, which is why, I thought it might be helpful to write a post about how we, at Anthill, and I have personally used Twitter over the past 12-months for business related purposes. Let me start with a confession.

As a bootstrapping entrepreneur, I have very little patience for marketing campaigns that can't give me a definable and measurable result, which is why, I thought it might be helpful to write a post about how we, at Anthill, and I have personally used Twitter over the past 12-months for business related purposes. Let me start with a confession.

Protein One, winner of the Commercial Creativity Award at the 2009 Anthill Cools for its Ask The Butcher creative campaign, unexpectedly stormed up the iTunes charts over the holidays with its 'Ask The Butcher' iPhone App.

Protein One, winner of the Commercial Creativity Award at the 2009 Anthill Cools for its Ask The Butcher creative campaign, unexpectedly stormed up the iTunes charts over the holidays with its 'Ask The Butcher' iPhone App.

People have their best ideas in the oddest places, but one of the most common places is the shower (perhaps all that singing gets the creative juices going). This proved sufficient inspiration for Aquanotes, a waterproof notepad, pencil and suction cups to ensure that you never, as the website says, "let another great idea go down the drain!"

Nigel Malone keeps his favourite ten keynote slides related to strategic business development – his “Ten Commandments” – close to his chest at all times. Okay, sometimes he puts them down to bathe, but they are never far from his thinking.

Anthill magazine is proud to support the forthcoming Australian Association of Angel Investors Ltd 2010 Conference, to be held at the Stamford Hotel, Glenelg, South Australia in Febraury.

2009 was the year that graphic sketch videos -- brief clips using slickly produced animations to explain new products or complicated concepts -- came of age.

2009 was the year that graphic sketch videos -- brief clips using slickly produced animations to explain new products or complicated concepts -- came of age.