Startup & Entrepreneurship

At this 6th Australian National Conference on angel investment, we shall have representatives from Mumbai Angels, the largest angel investment group in the world, and New Zealand’s ICE Angels, the largest Angel Group in Australasia. These will join a number of other international speakers and guests from China, Singapore, the UK, Canada and the US.

Like a lot of start-ups, Traffika started life in my spare bedroom. At the time I didn’t have a lot of money (actually zero) to invest in our branding.

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So what the heck is crowd funding? Basically, this is how crowd funding goes. People come together, usually via the internet, pool their cash and inject it all together into an initiative by another person or organisation.

To be social means to be engaging, so what you need to do is actively create and maintain better connections with your customers, prospects, suppliers and employees. For example, your website states who you are and what you do, but on the hand a blog reveals your character as an organisation, what you think and believe in.

All in all, as an entrepreneur, you will know in your heart if your business will work as a franchise, but that’s only half the story. Ideally, you’re going to need several years of audit-able accounts to prove the system works.

Only a few actually realise how small businesses can have a piece of this pie... a sweet one at that! In fact, most businesses are just starting to realise how lucrative this strategy can be, especially if you are low on capital and limited in resources. The truth is that despite the ever-looming potential setbacks, outsourcing will work wonders for any businesses, regardless of its nature and size, only and only if well managed.

More and more Aussie small business owners are mixing work with home life in the emergence of a new trend which has been dubbed...

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Can startups in the Business to Business (B2B) environment apply the Lean Startup approach? What differences are there to the Business to Consumer (B2C) world and how should it be handled?

Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing...

Digital space is liberating, is it not? Bigcommerce is helping more and more aspiring entrepreneurs take to the web with awesome ecommerce sites. The company...

THP is now considered the independent and emerging artists’ viable alternative to world-wide music sharing platform Spotify. It is carving its own path and in doing so allowing for the first time, never-heard-before artists of all genres to carve their own paths too, and expose their music to the listening public and commercial buyers. Club bands and solo artists too can promote their music there to get gigs.

Zaarly nailed its pitch at the L.A. Startup Weekend at the start of 2011. It won the weekends proceedings. But, more than that, within three weeks it had raised $1 million in funding from seasoned investors, including Ashton Kutcher. Here's a video of the winning pitch.

Recently, two Startup Weekend events have wrapped up in Australia. These events place would-be entrepreneurs in a 54-hour crunch to pitch, plan, and produce a new product or service. The format is global, with happenings going on all over the globe on an almost monthly basis.

If you are starting a company and need to pitch your ideas, learn how to speak in public. So, with this in mind, you really feel for Cullen Dudas pitching at the TechCrunch Battlefield in New York in 2011. He is obviously very uncomfortable on stage. But, it's worse than that.

So there is a large marketplace for designers and online marketers, and competitive bidding for businesses. But how do you separate the grain from the chaff?

So, you've decided that 2013 is the year to launch your startup. Do you have your startup pitch ready?

PreneurCast is a marketing + business podcast. Author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. Normal 0 false false false MicrosoftInternetExplorer4 /*...

PreneurCast is a marketing podcast. Author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions...