Anthill Magazine
What is Anthill Magazine? It's a fun and experimental (ooher!) source of news, views and opinions for Australian business builders. Sign up to stay at the coal-face of innovation and entrepreneurship.
The difference between a ‘functioning product’ and a ‘working business’
Anthill contributor and web marketing extraordinaire Mick Liubinskas recently posted this short vlog on the Pollenizer blog. In it, he highlights the difference between having a web product that works (all the widgets and clicks behave as they should) and having a web business that works – i.e. one that can win and retain customers and staff.
The difference between a 'functioning product' and a 'working business'
Anthill contributor and web marketing extraordinaire Mick Liubinskas recently posted this short vlog on the Pollenizer blog. In it, he highlights the difference between having a web product that works (all the widgets and clicks behave as they should) and having a web business that works – i.e. one that can win and retain customers and staff.
Get your mobile idea to market! (Free info session on July 9th)
Got a mobile content or application idea but not sure how to take it to market? Want to hear from three industry experts about how...
How I used Twitter to put a CEO on the street
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WAIT! I'm not here to evangelise Twitter or to pick news items out of it merely because it seems to be a slow...
The importance of leveraging Brand Australia
Australia is top of the pops when it comes to perception. Look at most of the global brand surveys from Anholt to Future Brand....
Of logos, words and turf wars
Tony Eades' recent article, Is your logo a 'no-go'?, contained sound advice about the benefits of having a current and well-designed logo.
Should you take up Tony's...
How to export design services
Last night, I was given the pleasure of moderating a panel of design exporters at the launch of The Case for Export, a handbook...
It’s all about you – Making the most of socialising online
I was reading 'designing for the social web' by Joshua Porter for my UXbookclub Sydney meeting a couple of months ago. It opens with a quote...
Playful fruit-themed designs all the rage
As the southern hemisphere heads into winter hibernation, our friends in the northern hemisphere are gearing up for summer frivolity. And what's synonymous with...
How to grow your business without borrowing
If you've tried to get new lending or renew an existing loan recently, you'll know just how hard it is. As a result of...
Stand out from the competition
In business, we all want to stand out from the crowd. Some entrepreneurs seem to achieve this effortlessly, while others just sink further into anonymity the faster they peddle.
Here are some pointers to help you get noticed.
Advertising is Dead. Long Live Advertising
Brand leadership through social media
Not so long ago, the relationship that brands had with their customers was a one-way street. The brand was the...
Seeking capital? Pitch Club is not a spectator sport!
Pitch Club is back in Melbourne!
With a Panel of Angel Investors from Melbourne Angels, a selection of Melbourne's finest pitchers, this is not to...
Think like a customer, not like a marketer
The gap between a product and an individual is further than you think. Getting mixed up in day-to-day business activities can cause anyone to fall out of touch with the individual mindsets of target customers.
Risk just is – learn to manage it
"Risk" is a scary word. Most people view risks in a very negative light. Society constantly encourages us to avoid risk at all cost. A product represents a "health risk". A service puts you at "financial risk". If you drive this way you risk accident or death. Risk is bad, right?
Origami in the Pursuit of Perfection
This amazing video uses origami and stop-motion to tell the story of Japanese sports brand ASICS. It won a Grand Prix at the Eurobest,...
Succession planning for strategic success
Like the royal successions that have taken place for centuries, succession planning is all about being ready for the future. However, unlike the monarchy, today’s succession planning in business not only focuses on replacing talent, but also on developing the talent that will fulfil the organisation’s long-term goals. Is your organisation prepared for a changing of the guard?
Website of the Week: Asking machines to nag you, so humans don't have to
HassleMe.co.uk is a simple internet service that allows you to enter a recurring message to yourself and set the time intervals between reminders. For example, you may choose to receive a reminder email every day to "Do some exercise" or to be asked every six months: "How many people want to buy your business?"
Website of the Week: Asking machines to nag you, so humans don’t have to
HassleMe.co.uk is a simple internet service that allows you to enter a recurring message to yourself and set the time intervals between reminders. For example, you may choose to receive a reminder email every day to "Do some exercise" or to be asked every six months: "How many people want to buy your business?"
The world’s favourite… pro bono workplace
The next time you feel the urge to complain about your economy class seat, spare a thought for British Airways staff who may have...
