Anthill Magazine

If the only way you know how to sell is to compete on price and thereby make yourself a commodity, then get out of business or get so much money behind you that you can compete on price. But either way, stop bloody complaining.

The 'zing' factor that social media brings to any marketing campaign is the potential it provides for exponential growth. If one person likes the offer and is compelled to invite their friends to also register for the offer, and if their friends, in turn, feel compelled to register and invite their friends to register for the offer, then you suddenly have on your hands a campaign with significant reach, far beyond anything that traditional media can provide.

The 'zing' factor that social media brings to any marketing campaign is the potential it provides for exponential growth. If one person likes the offer and is compelled to invite their friends to also register for the offer, and if their friends, in turn, feel compelled to register and invite their friends to register for the offer, then you suddenly have on your hands a campaign with significant reach, far beyond anything that traditional media can provide.

Everything on the public web gets indexed and cached by Google, so even when we delete something it is still publicly accessible. The crisp click you hear when you hit the Enter key and send personal information into the digital wild is the sound of you relinquishing complete control over that information.

For all the buzz about Google Wave, not many people can explain it well in a couple of minutes (even the overview by Google developers Lars Rasmussen and Stephanie Hannon took over 1h 20m!). What hope do we poor sods without an early beta invite have? Help at last. This brilliant, slick, two-minute video from EpipheoStudios.com explains Googles new communications platform/concept for the layperson.

This week Ross Dawson released a list of extraordinary technologies he thinks will be commonplace seven years from now, in 2016.

This month, we have decided to explore the many facets of online marketing - from web development to the application of social media channels. For want of a better name, we’re calling this exercise Online Marketing Month. Over the next four weeks, we’ll be bringing you a range of opinions, articles and 'experiments' on this topic, culminating in an evening seminar and half-day workshop, to be held in collaboration with Design Victoria (aptly titled ‘Online Marketing by Design’).

This month, we have decided to explore the many facets of online marketing - from web development to the application of social media channels. For want of a better name, we’re calling this exercise Online Marketing Month. Over the next four weeks, we’ll be bringing you a range of opinions, articles and 'experiments' on this topic, culminating in an evening seminar and half-day workshop, to be held in collaboration with Design Victoria (aptly titled ‘Online Marketing by Design’).

After a sustained period of near-frozen activity, the Australiasian mergers and acquisition (M&A) market is gaining momentum. Steve Anderson looks at what this means for business opportunities in the region.

After a sustained period of near-frozen activity, the Australiasian mergers and acquisition (M&A) market is gaining momentum. Steve Anderson looks at what this means for business opportunities in the region.

I'm often the recipient of emails and phone calls from readers asking whether we can help promote a new product or service. It's all part and parcel of the job. But it creates a dilemma. Who do I help and who do I dismiss? (Because we obviously can't help everyone.)

There is a moment in the very 'lovable' French film Amelie when its main character (of the same name) tries to imagine how many people are making love in Paris at an exact moment in time. It's cute, it's quaint, it's strangely 'loveable' and, now, it's almost possible to get verifying data as to the accuracy of her guess.

Oodles.com founder Steve Sherlock has set himself the goal of raising a multimillion dollar Series A funding round by the end of January 2010. He plans to document his trials and tribulations and seek feedback from readers on AnthillOnline.com. This is his first post in the series.

Strange as it sounds, Zoe Warne refuses to admit she has worked a day in her life. As the director and co-founder of digital marketing and communications agency August, this 2009 Anthill 30under30 winner describes entrepreneurship as both business and pleasure.

Google’s Head of Online in Australia, Julian Persaud, explains how search trends can reveal valuable insights about your customer and your market.

Remember the random cut and paste lettering of ransom notes from old movies and cop shows? Well, here's a cool API mashup that takes letters in various styles and fonts from Flickr so that you can spell your name, your company name, your friend's, spouse's, pet's names like any respectable cartoon villain.

Some people have too much time on their hands. This is absurd, yet I cannot look away.

Now, the American telecommunications outfit Sprint Network has created it's own version. Informative, intriguing and well presented, this video once again reminds us that we live in a rapidly developing technological age that few, if any, can keep up with.

Regular Anthill contributor Steve Sammartino published an interesting post on his blog this morning. Steve is in the process of tweaking the pricing model for his company Rentoid and relayed a nugget of advice offered to him by fellow entrepreneur Chris Pearson (founder of Skitch and Comic Life).

Great packaging can improve a good product and ensure that a great product hits the jackpot. Here are the best Australian package designs for 2009 as awarded by the Australian Packaging Association.