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News, opinions and advice on marketing and the rapidly evolving media landscape.

How can we stop companies banning social media apps at work?

I don't know about you (dear readers) but, whenever I'm stuck for an answer at work, I either look for an instructional screencast on YouTube, pose my question to fellow Anthilians via IM and Skype, request feedback from LinkedIn Groups or simply blog about it.

Forget India. Silicon Valley tech firm outsources to Australia (thanks to vampire-programmers)

Australia’s IT industry received a shot in the arm this week when Silicon Valley firm GitHub spurned its selection of local providers - some of the world’s biggest hosting companies - in favour of Sydney web developers Anchor. Why? Anchor founder Andrew Rogers cites the vampiresque habits of programmers.

Golan Levin makes art that looks back at you

Golan Levin is an artist and an engineer. In this presentation from TED (the Technology, Entertainment and Design conference), he shares some of the conflicts that his two 'callings' have created and the wondrous innovations they have helped him create.

How to crack the US retail mass market

California-based Australian retail export advisor Chad Hetherington has met with hundreds of Aussie entrepreneurs all hoping to crack the lucrative US retail market. Of the products they offer, he says, less than one percent has a realistic shot at making it big in the Land of Opportunity. So what does it take to make it?

Google 'Trojans' Internet Explorer with Google Frame

Google, seeking to win over Microsoft Internet Explorer (IE) users to its new Google Chrome browser, has launched Google Frame, an IE plugin that runs Chrome inside IE.

Google ‘Trojans’ Internet Explorer with Google Frame

Google, seeking to win over Microsoft Internet Explorer (IE) users to its new Google Chrome browser, has launched Google Frame, an IE plugin that runs Chrome inside IE.

‘Throwing the book’ at the legal profession! Part 3

In this three-part series, contributing authors Gene Stark and Jeremy Samuel ponder why law firms aren’t better at marketing themselves. This third and final instalment explores the power of simplicity in communicating a message.

Target's 'rip-off' advertisement meets the original

Unless you've been living with your head under a doona over the last month and a half, you will have seen one of Target's many advertisements featuring kids and other happy customers swimming through their bed-linen, apparently in the throes of some pretty exciting dream-action.

Target’s ‘rip-off’ advertisement meets the original

Unless you've been living with your head under a doona over the last month and a half, you will have seen one of Target's many advertisements featuring kids and other happy customers swimming through their bed-linen, apparently in the throes of some pretty exciting dream-action.

Twitter frenzy over dust storms

For those of you in Brisbane or Sydney, you may have thought you lived on Mars today with the eerie clouds of red dust over our skies - in fact both "Dune" and "Total Recall" have been referenced several times.

Adrian Bold, 2009 Anthill 30under30 winner

Combining his passion for drawing, construction and architecture through multimedia technology, Adrian Bold and his startup Bold Impressions creates Hollywood-style animation for the corporate world.

Nine practical tips for graduate job seekers

If you think it’s a tough market out there, try being a graduate looking for work. Persephone Nicholas offers Gen Ys some frontline advice on wowing prospective employers.

Political commentary, Cameron Reilly style (and moonwalking bears)

Social media maven and general rabble-rouser Cameron Reilly posted the following political observation on his Facebook Page earlier today, under the earnest heading "Obama's Health Care Explained."

iPhone app review: TED Talks

Do you know TED? TED stands for Technology, Entertainment and Design and refers to a conference that has taken place in California every February for the past 25 years.

MIT students develop ‘Gaydar’ software to out social networkers

Two MIT students have developed software that uses an algorithm to analyse friendship associations on Facebook and predict whether users are gay.

MIT students develop 'Gaydar' software to out social networkers

Two MIT students have developed software that uses an algorithm to analyse friendship associations on Facebook and predict whether users are gay.

Facebook defies negative spin

We’ve seen Facebook’s remarkable growth statistics and we’ve read sceptical remarks in the media. But how do real people actually use Facebook? And is all that tabbing, tweaking, clicking, checking, linking, liking, posting and perusing just part of a self-absorbed quest for attention by lonely people?

Tasmanian innovator Travellr raises growth capital from World Nomad Group

Later in the evening, perhaps after a second or third round of cocktails (all the pubs were closed), Cummings shared his views that raising capital is a time consuming process and that, in particular, he would be seeking a strategic partner. That's why I was particularly pleased to receive news yesterday that Travellr.com has secured growth capital from none other than the travel insurance and travel services company The Worlds Normad Group.

One ad… one actor… one-shot sequence… six minutes… that’s smooth!

This six minute commercial for scotch whiskey manufacturer Johnny Walker shares the entire history of the brand in one engaging monologue. It's hard not to watch and feel a warm and fuzzy feeling about the whiskey and its origins. (Or is that just Johnny Gold Label kicking in?)

One ad… one actor… one-shot sequence… six minutes… that's smooth!

This six minute commercial for scotch whiskey manufacturer Johnny Walker shares the entire history of the brand in one engaging monologue. It's hard not to watch and feel a warm and fuzzy feeling about the whiskey and its origins. (Or is that just Johnny Gold Label kicking in?)
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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE