News, opinions and advice on marketing and the rapidly evolving media landscape.
Having a broad target market might be appealing. It means lots of people are potential customers, right? But trying to be everything to everyone means you dilute your message. To get to the real gold, you need to go granular.
You're probably wondering, is this even a thing?! Digital body language? Yep, it absolutely is! Your every move online contributes to your digital body...
Creating a mobile experience for customers however isn’t just about making your website ‘mobile friendly’ or moving your bricks and mortar processes online. The result of this approach is often a short-sighted mobile site
It’s the phrase that is ingrained in us from as early as when we get our first job; the customer is always right. Still to this day, that phrase remains a rule of thumb for many companies.
For most small business owners SEO is an afterthought when it comes to building a website. But this is a huge mistake and leads to problems down the track. Ultimately, making the project much more expensive than it needs to be.
If you’re thinking, ‘Well I’ve got a Facebook page for my business!’ you’re on the right track, but there are so many other channels you can integrate that go mostly unnoticed in the realm of digital marketing.
The term “hack” is probably the most abused term in the startup ecosystem and that is no small feat, by any standard. Everything constitutes a hack and everything can be hacked.
The greatest hurdle in building a tribe of loyal and engaged followers is to identify your audience and get to know them as intimately as possible; you should be publishing the type of content that your specific audience is actively seeking and habitually consuming.
A study shows 92% of consumers read online reviews of local businesses, but only around 5% of businesses have customer reviews on their own websites.
Any business can find their customers flaunting mobile devices and engaging with multitude of apps. But, a recent study data published by Localytics revealed that only 20% of the apps are retained after 90 days of download
Persuading someone to do anything is difficult, let alone convincing them to buy, but these tactics should help you be more persuasive. In fact, the very language you use will impact how persuasive you are.
We've always found, from personal experience, that it's a lot easier to start working through a checklist than it is to sit down and start whilst looking at a blank page.
What is most important is to plan your marketing strategy carefully and ensure you allocate funds from your budget to actually execute it once you’re ready to launch.
The importance of using digital marketing strategy in organisational or business-to-business (B2B) is vital for business success. Many B2B sectors like financial and professional services,...
Rather than broadcasting the same message to all customers via email, customers could be experiencing a series of personalised interactions with your brand across a multitude of channels...
On average, businesses rebrand once every 7-10 years, a process that often involves restyling the colour palettes, logos, photographic style and visual language.
The key is to equip yourself with the right tools and skills to make sure you get it right the first time, and every time. And it’s easy with a little know-how.
One of the simplest tactics to drive increased customer engagement, and revenue, from your email marketing is also the most underutilised. That is, to simply resend your email to the people who didn’t open the email the first time.
Whether you’ve got a new business or you've already started, at the end of the day it’s all about finding the right customers and making those sales.
In terms of ROI, a social media marketing campaign has a potential to do wonders for your business as long as you play your cards right. With this in mind, you are probably wondering how to execute a great marketing campaign on platforms such as Facebook and Twitter.