Marketing & Media Archives - Page 2 of 105 -

Marketing & Media

Home Marketing & Media Page 2
News, opinions and advice on marketing and the rapidly evolving media landscape.

Are you a business leader? Here are 5 tips on how to manage social...

Despite the growing use of social media in our day-to-day life as a source for news and updates, many leaders have been slow on implementing social media in their personal and professional life. However, there are a number of issues leaders may encounter when joining

The secret to bullseye online marketing: how to find out who will be your...

Having a broad target market might be appealing. It means lots of people are potential customers, right? But trying to be everything to everyone means you dilute your message. To get to the real gold, you need to go granular.

Did you know that your customers have a digital body language? Here’s how to...

You're probably wondering, is this even a thing?! Digital body language? Yep, it absolutely is! Your every move online contributes to your digital body...

Here are 5 key insights on mobile devices that every business needs to understand

Creating a mobile experience for customers however isn’t just about making your website ‘mobile friendly’ or moving your bricks and mortar processes online. The result of this approach is often a short-sighted mobile site

Is the customer still always right? What you need to know about customer retention

It’s the phrase that is ingrained in us from as early as when we get our first job; the customer is always right. Still to this day, that phrase remains a rule of thumb for many companies.

Here’s why you need an SEO plan for your website project (and how to...

For most small business owners SEO is an afterthought when it comes to building a website. But this is a huge mistake and leads to problems down the track. Ultimately, making the project much more expensive than it needs to be.

Are you fishing in the right ponds? Is your business on the right digital...

If you’re thinking, ‘Well I’ve got a Facebook page for my business!’ you’re on the right track, but there are so many other channels you can integrate that go mostly unnoticed in the realm of digital marketing.

These 4 hacks won’t save your startup – heck, they’ll leave it worse than...

The term “hack” is probably the most abused term in the startup ecosystem and that is no small feat, by any standard. Everything constitutes a hack and everything can be hacked.

Developing a great social media strategy: what, when, where and how should you post

The greatest hurdle in building a tribe of loyal and engaged followers is to identify your audience and get to know them as intimately as possible; you should be publishing the type of content that your specific audience is actively seeking and habitually consuming.

This online review platform is here to help small businesses compete with big brands

A study shows 92% of consumers read online reviews of local businesses, but only around 5% of businesses have customer reviews on their own websites.

How you can use mobile apps to boost your business’ customer retention and loyalty

Any business can find their customers flaunting mobile devices and engaging with multitude of apps. But, a recent study data published by Localytics revealed that only 20% of the apps are retained after 90 days of download

67 persuasive words and phrases to help you close your next sale [INFOGRAPHIC]

Persuading someone to do anything is difficult, let alone convincing them to buy, but these tactics should help you be more persuasive. In fact, the very language you use will impact how persuasive you are.

The ultimate PR toolkit: here’s everything you need to create your own successful content...

We've always found, from personal experience, that it's a lot easier to start working through a checklist than it is to sit down and start whilst looking at a blank page.

How to take your business from startup to stardom without breaking the bank

What is most important is to plan your marketing strategy carefully and ensure you allocate funds from your budget to actually execute it once you’re ready to launch.

What you need to know about creating a successful B2B digital marketing strategy

The importance of using digital marketing strategy in organisational or business-to-business (B2B) is vital for business success. Many B2B sectors like financial and professional services,...

Oh no! Is email marketing dead? Here’s why you should look towards selling your...

Rather than broadcasting the same message to all customers via email, customers could be experiencing a series of personalised interactions with your brand across a multitude of channels...

Is it time to wear a new look? How often should you rebrand your...

On average, businesses rebrand once every 7-10 years, a process that often involves restyling the colour palettes, logos, photographic style and visual language.

Startups should be doing their own PR – here are six tips on how...

The key is to equip yourself with the right tools and skills to make sure you get it right the first time, and every time. And it’s easy with a little know-how.

Is the easiest way to improve email marketing is also the most underutilised one?

One of the simplest tactics to drive increased customer engagement, and revenue, from your email marketing is also the most underutilised. That is, to simply resend your email to the people who didn’t open the email the first time.

7 simple steps you can take to achieving marketing success on a shoestring budget

Whether you’ve got a new business or you've already started, at the end of the day it’s all about finding the right customers and making those sales.

STAY CONNECTED

9,098FansLike
9,853FollowersFollow
16,142FollowersFollow

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

INFOGRAPHICS

OPINIONS & ADVICE