Marketing & Media
News, opinions and advice on marketing and the rapidly evolving media landscape.
Have you validated your market? Really?
The “I reckon there’s a market for this” mindset is responsible for killing innovation. And chances are, you have it too.
If you were to...
An email exchange with Harry Hellraiser
Not so long ago, I received an email sporting the colourful headline, "I am pissed off Mr 'ethical businessman'."
Receiving the odd spray is all...
Flip through the print edition of Anthill from your browser, thanks to free service...
Posted by Paul Ryan, Editor, Anthill Magazine
An army of very clever people have been thinking long and hard about how best to integrate print...
The 5 Myths of PR
Publicity can be a very powerful marketing tool. Endorsement from a reviewer, presenter, editor or journalist carries a lot of weight. Getting publicity for...
Anthill launches 'Interactive Print'
Scattered throughout the latest edition of Anthill you may notice a series of black and white boxes.
No, they are not crosswords on crack. Rather,...
Anthill launches ‘Interactive Print’
Scattered throughout the latest edition of Anthill you may notice a series of black and white boxes.
No, they are not crosswords on crack. Rather,...
Get productive. Start working on your “not-to-do” list.
The human desire to work more effectively pre-dates the pyramids. Entire forests have been razed in the production of roadmaps to boosting personal organisation...
The hunt for our next cover goes global
As part of our ongoing Magazine 2.0 Experiment, we asked readers to suggest ideas for our cover. We were so impressed by your ideas...
FutureMe.org
Most people at one time or another have wished they could travel back in time to impart sage advice to their younger selves. While...
StumbleUpon gets its act together
Serendipitous discovery is one of the great joys of the web. Sure, standard search provides its share of satisfying conquest, but digital serendipity truly...
A stepped approach to e-marketing
As you are no doubt aware, Google celebrated its 10-year anniversary in early September. The company has achieved much in a decade.
As digital...
The morning after
Flickr co-founder Stewart Butterfield is a free agent again. After creating the world’s premier online photo-sharing community, selling it to Yahoo and spending three years working inside the walls of that now troubled internet giant, he’s out and ready for something new. Paul Ryan sat down with him in Melbourne at the recent X|Media|Lab conference.
SideTaker.com
In the age of YouTube, Facebook and Oprah, it should come as no surprise that people like to share their personal lives with the...
In the spirit of Magazine 2.0…
Sadly, I'm stuck chasing deadlines this week.
As such, I've not had the opportunity to scout the Internet and deliver to you, our expectant readers,...
Predict the future of world events on InTrade.com
I admit to not understanding many of the intricacies of high finance. After all, I studied Arts at university (and even began a PhD...
ClickGreen.com.au
A few months back I wrote about FreeRice.com, an online word definition game run by the UN's World Food Programme, which donates 20 grains...
WOMOW.com.au
With the recent boom in online viral marketing through sites such as YouTube and Facebook, many people seem to have forgotten that word-of-mouth is...
Google Maps’ Street View launches in Australia
"Hey, I can see my house from here!"
Google Maps, already one of my favourite web services, today became even more useful for Australian...
