Marketing & Media

Having one's head crammed full of digital passwords is a fairly recent phenomenon. So it's no surprise that almost no one has considered the...

Internet marketing is complex and it's becoming more so every day. You can't do everything, so it is essential that what you do is...

The real value in this new digital media landscape rests with networks and the ability to extract what is interesting and useful from the cacophony created online by pornographers, pontificators and penny-stock pushers. Last August, US business magazine BusinessWeek lifted the lid on Business Exchange, a social media initiative that it had been developing for two years.

Mashable recently posted a terrific summary of the Top 10 Social Networks for Entrepreneurs. Some of these you will have heard of - perhaps you even use one or two regularly (LinkedIn is the obvious example). But it's worth exploring all ten, if only to peruse the voluminous amount of business tips and links to further useful resources and people.

Digital marketing can give you a competitive advantage in these tough economic times, according to Google Australia's Michael Fox. The average Australian now spends 25...

This week, Gizmag launched The Mobiler, a sister site covering all things mobile. With the release of Apple's iPhone, Research In Motion's Blackberry Storm, Google's Android project and other cutting edge products, it's safe to say that mobile is hot right now.

Want to improve your knowledge or skills, but can't afford the time or exorbitant cost of tuition to Harvard, Yale, Stanford, MIT, Princeton or Berkeley? Now you can watch some of the best educational lectures in the world from the comfort of your armchair thanks to Academic Earth.

Gotta love Google. It's not enough that they have a kick-arse global business. They have a wicked sense of humour, too. In October last year, Google...

Authentic Anthillian Mark Kofahl spent plenty of time in the Webciety area of CeBIT in Hanover, Germany earlier this month. He's leading the charge...

A couple of weeks ago we posted a great video visualisation explaining the complex origins of the current credit crisis. It was so well received, we thought we'd post another interesting visualisation video. This one explains the history of the internet.

London-based uberVU is bringing order to the chaos with its conversation-tracking aggregation technology. Users enter a url they want uberVU to track (say, your blog url) and uberVU begins tracking everything published at that url (say, blog posts, comments and trackbacks), as well as conversations that kick off or fragment into the parallel universes of other blogs, Twitter, FriendFeed, YouTube, Flickr, Digg, etc. These conversation threads are aggregated into the uberVU tracking interface.

As a new generation of Gordon Gekko's fry under the blowtorch of angry shareholders and world leaders brace themselves for the bill from mass bailouts, it's easy to answer the question, "What is the future of finance?" by simply asking another: "Is there a future for finance?"

So you have distributed your media release, it's attracted some interest from journalists and now a couple of them have called you for an...

Listening to everyone bang on about cost-cutting, home foreclosures and delayed retirements must be mighty wearying for the über rich. Fortunately, those who have more money than they know what to do with can leave the bear-with-a-toothache investment market alone for a while and indulge in several innovative new spending options.

Here are the top 10 tips to get Out-of-Home Digital (OOHD) media working for your business.

We're all for applying creativity with a dash of the absurd as a way to stand out from the crowd. And what better way to leave a lasting first impression on potential business contacts than handing them a business card that will makes them chuckle, gasp or drool with envy?

American and European banking executives have been on the receiving end of far greater public criticism than here in Australia. And for the most part, it has been well-earned. Tapping into this anger, online games site addictinggames.com has used the recently passed US stimulus package as the premise for a new flash game entitled Trillion Dollar Bailout.

Changes in the business and technical landscapes are forcing companies to change the way their people work to deliver innovation (always faster-better-cheaper) and with less people involved. This drive means that companies need to find better ways for their people to collaborate.

While Rentoid contains the everyday items you'd expect to see listed (chainsaws, ladders, laptop computers, air conditioners, etc.) there are also some deliciously oddball items. You can rent an island, sports cars, private jets, a unicycle, a driveway, a full-size wrestling ring, an R2D2 projector, even a wife (listed in the "antique" category).

While Rentoid contains the everyday items you'd expect to see listed (chainsaws, ladders, laptop computers, air conditioners, etc.) there are also some deliciously oddball items. You can rent an island, sports cars, private jets, a unicycle, a driveway, a full-size wrestling ring, an R2D2 projector, even a wife (listed in the "antique" category).