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News, opinions and advice on marketing and the rapidly evolving media landscape.

Threadless Art Director Ross Zietz

Last night I headed to the State Library in Melboure to check out the first event in the 'Portable Film Festival 2009 Symposium Series', produced by...

Website of the Week: The Gruen Transfer

In shopping mall design, the "Gruen transfer" refers to the moment when consumers respond to "scripted disorientation" cues in the environment (of course, with the goal of soliciting a purchase). It shouldn't come as a surprise, therefore, that the website of the popular ABC television program of the same name is extremely effective at seducing visitors who wander through its pages, making departure feel almost impossible.

Taking tweets to the streets

How do the average mainstream tweets sound when spoken out loud on New York City streets?

When the going gets tough, go online

Every cloud has a silver lining. Especially if the cloud is economic meltdown and the silver lining is delivered digitally. Robelen Bajar follows the rainbow.

What do the PM and The Fonz have in common?

The AFR's Peter Ruel contributed a great piece to today's news cycle, bound to delight anyone who watched the PM's exhausting attempt on the ABC's Lateline earlier this week to avoid sharing his thoughts on 'what level the public debt is likely to go'.

Hold 2,000 movies on one disc… thanks to Australian research

A team of researchers at the Swinburne University of Technology in Melbourne, Australia, have used nanotechnology to boost the storage potential nearly 10,000-fold compared to standard DVDs, according to a study published in the peer-reviewed journal Nature.

FutureFeed – microblog updates on what your friends will be doing

With Twitter tripping the light fantastic, it's great to see people having some fun with the implications of its elevation to mainstream consciousness. First there was The Mime. Then, of course, there was the release of Flutter, the natural evolution of Twitter's truncated narcissism. Now comes FutureFeed, which "tells you what your friends are doing before they do it!"

Website of the Week: We Are Hunted charts the music people are really listening...

There are lots of smart online tools for new music discovery (Pandora, last.fm, jango and imeem come to mind - most of which have become quite familiar with legal representatives of the music labels). But the idea of comprehensively aggregating the online listening and networking behaviour of users is a breakthrough.

Marketing wisely in an economic downturn

Historically, the marketing budget is the first to get cut back when companies feel the squeeze. As Darwinian principles take effect, the unprepared marketer...

Website of the Week: Deck of Secrets on the iPhone

A few months back, Matthews teamed up with software developer Shaun Ervive to turn the Deck of Secrets guides into iPhone applications.

Is Twitter the start of Web 3.0?

The people at the pointy end of the internet pecking order are already talking about and planning the Semantic Web - or Web 3.0 - which is meant to help us make sense of all of this data. So what is Web 3.0 and what does it have to do with Twitter? To explain, let's start back a few years...

The internet, laid out like a city subway map

Information Architects Inc. (iA) has released its fourth annual Web Trend Map, which maps the 333 leading Web domains and the 111 most influential Internet people onto the Tokyo Metro map.

How social networks are transforming TV

Social networks are fundamentally reshaping the newspaper and TV industries worldwide. In an earlier article, "What the newspaper industry needs to do to survive", I explained the changing dynamics of the newspaper industry. In this article I look at where TV is headed.

Website of the Week: Webby Award winners announced

The winning websites and digital campaigns in this year's Webby Awards - dubbed the "Oscars for the Internet" - were announced last night.

How to generate media attention for your startup

When aiming to generate media coverage for our start-up or business, we often get one thing wrong. It relates to our training as marketers. We are too targeted.

50 Top Publicity Stunts

Earlier this year, prominent UK PR agency Taylor Herring compiled a list of the Top 50 Publicity Stunts. Some of them created a global buzz, some were very expensive and some were downright illegal. But they all succeeded in turning heads and getting chins wagging, which surely put a smile on the brands being publicised.

Not-for-profit Miro launches new ‘adopt a line of code’ business model

In an effort to secure required development funds and a way forward, open source media software platform Miro today announced its revised business model: adopt a line of the software's code.

Not-for-profit Miro launches new 'adopt a line of code' business model

In an effort to secure required development funds and a way forward, open source media software platform Miro today announced its revised business model: adopt a line of the software's code.

What the newspaper industry needs to do to survive

Frankly, it sounds like newspapers are struggling to understand the opportunities and rules that govern the online world. There is a whole generation that has grown up with the concept of freemium economics. Try to charge them for something they have always had for free and you’ll lose them altogether. They need to remember that their main customers are advertisers.

Website(s) of the week: Students locked up until they built 6 web startups from...

The idea of locking a bunch of creative people in a room until they have hammered out a plan for a new business is not new. In fact, it's been done at Mixer events around the world for a number of years. But the concepts - which tends to engender a form of Stockholm Syndrome in entrepreneurs held hostage by market problems - always seems to churn out interesting formative business. They might not always go on to become the next Google, but the process illustrates the power of focused collaboration.
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How To Grow Your Business and Profits with Jason Cunningham [CHEAT...

Recorded guerrilla-style in the basement of York Butter Factory, the linked video course is a rollicking, authoritative lesson (with some colourful language, mind you) from someone who has been through it all. In this Cheat Sheet, we cover three hot tips from the lesson, with a focus on helping business owners grow and increase profitability: Why entrepreneurs need to think about “the end," why cash flow is king – no matter what you’ve heard, and why you need to have a vision for success.

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INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE