Marketing & Media

I spent a lot of time at the start of my business trying to conform to what I thought I had to be to succeed, with limited success. I found that when I let go, started uncovering my tattoos at presentations and generally being myself, “all of a sudden” my business exploded. But where do you draw the line?

We all know what an enormously useful mass-market medium Twitter can be, but celebrities know it better than anyone. However, it would appear that some, like David Letterman, just don't get it. Perhaps it's an age thing?

We all know what an enormously useful mass-market medium Twitter can be, but celebrities know it better than anyone. However, it would appear that some, like David Letterman, just don't get it. Perhaps it's an age thing?

The 24 members of the Federal Government's new Information Technology Industry Innovation Council (ITIIC) have been announced.

Not so long ago, ProBlogger embarked on a blog series called, '31 Days to Build a Better Blog'. And its now available in an eBook!

Sometimes truth is stranger than fiction. In January 2008, on learning that iconic Australian business magazine The Bulletin would be closing its doors, we offered...

There’s no getting around it – utilisation of social networking as a form of marketing requires an input of time. This bugs a lot of business owners, looking for a shortcut. Isn’t there some way in which we can just, like, advertise on it or something? Do we really need to spend hours in front of our computers tweeting, LinkingIn and Facebooking?

Despite having an MBA majoring in marketing, I fully admit to having a rather simplistic view of marketing: present a product or service so people can see what it is. Then leave the selling to the sales department.

Quite simply, any business without a revenue-generation model won’t exist over time. We only need look at the dot-com bust of the late 1990s to see this reality. The real question in the so-called ‘Freeconomy’ is how many businesses can be supported by the advertising sales model? Why the idea of ‘Free’ is being touted as new is beyond me.

Introducing: Bing - The easiest way to Google since Yahoo!

This is what Microsoft is working on for the next evolution in gaming. Project Natal, as it's being called, was unveiled back at the start of June at the E3 gaming conference. It features controller-free, full-body gaming. If it works half as well as this video, Sony and Nintendo will be scrambling.

Bucking the trend of customer inconvenience, some savvy entrepreneurs have carved out a lucrative niche for themselves in the online food industry by reinstating consumer convenience as King.

Repetition is the enemy of creativity. How often have you begun the day with a grand vision for progress and change, only to end it with the nagging feeling that you’ve done much but achieved little? Time to get inspired.

Just being a facilitator won’t satisfy or even make sense to many corporate marketers. I’m not suggesting that you put your head in the sand, but recognise social networks for what they are, and what they are not.

The new version of Firefox (3.5) is scheduled for release next week, and apart from speed improvements it promises to handle video in an entirely new and innovative way. How? Check out this demo Mike Beltzner, director of Firefox, gave TechCrunch.

Actors training salespeople how to mesmorise their targets with stage techniques. Not as crazy as it sounds. In fact, what a great idea! Now we're on the hunt for any other unusual sales training techniques or initiatives you've come across. If you know of any, let us know below.

Us Now is a fascinating documentary film examining the astonishing pace of change that society is currently undergoing, led by the growth of the internet, technology and the new tribalism they are enabling.

Got a mobile content or application idea but not sure how to take it to market? Want to hear from three industry experts about how...

// WAIT! I'm not here to evangelise Twitter or to pick news items out of it merely because it seems to be a slow...

I was reading 'designing for the social web' by Joshua Porter for my UXbookclub Sydney meeting a couple of months ago. It opens with a quote...