Marketing & Media

It's a source of great satisfaction that one of Google's most beloved products, Google Maps, was developed right here in Australia (Sydney).

It's a source of great satisfaction that one of Google's most beloved products, Google Maps, was developed right here in Australia (Sydney).

Thanks to your passion for Anthill, your hard work spruiking the virtues of Anthill to your personal networks, we debuted as one of the Top 50 Business & Finance sites in Australia, according to Nielsen's Business & Finance Index. This is very pleasing news indeed.

Thanks to your passion for Anthill, your hard work spruiking the virtues of Anthill to your personal networks, we debuted as one of the Top 50 Business & Finance sites in Australia, according to Nielsen's Business & Finance Index. This is very pleasing news indeed.

You know your idea is a winner and it won’t take much effort to get it off the ground, but you're not in a position to throw money at it at the moment. What are you going to do with a zero dollar marketing budget? Use your brain and get creative.

What is digital radio? If you wondering the same thing, you're not alone. Unlike the bombardment of television commercials announcing the arrival of digital television,...

I often joke that it takes 100 cups of coffee to get a new start-up funded. Not because the investor is one out of 100 but because it takes a long time to get the story polished.

This month, Anthill Online is being added to the Nielsen Online ratings system. In short, we're putting ourselves out there, dropping our digital knickers for all the marketing world to see. And we need your help.

If you haven't already been tweeted the news, TechCrunch's editorial staff found itself in possession of over 300 private documents last month, direct from the private email account of Twitter CEO Evan Williams. Questions of ethics and privacy aside, the contents of these documents offer some salient insights on the startup process from one of the world's most successful digital companies (if you view massive user adoption without a clear revenue model as a measure of success).

If you haven't already been tweeted the news, TechCrunch's editorial staff found itself in possession of over 300 private documents last month, direct from the private email account of Twitter CEO Evan Williams. Questions of ethics and privacy aside, the contents of these documents offer some salient insights on the startup process from one of the world's most successful digital companies (if you view massive user adoption without a clear revenue model as a measure of success).

When I was just starting out, an old IBM-education sales manager was the first to tell me the real truism of all sales activity: “People buy from people” – a statement that embodies not just the mere fact that the process of selling is personal and emotional, but that successful sales is someone buying, as opposed to being sold to.

The Future Capital Development Fund has invested into OurWishingWell.com, an Australian online gift registry service.

Data backups fail. Often. Ask your IT guy, be they in-house or outsourced, about data backups and I’d bet a squirrel’s stash of nuts that you won’t see their eyes rolling. All you’ll see is the back of their head as they leg it for the horizon.

In the social network popularity stakes, MySpace is having its tail handed to it by Facebook. But CollegeHumor.com thinks it has the answer to how MySpace can turn the situation to its advantage - a social network for users abandoning MySpace.

Unless you are Osama bin Laden’s roommate, you'll know that 2009 is the year Twitter took off. It has grown by over 1,000 percent and the phrase "tweet it" has become part of the popular lexicon. While many people still "don't get it", it has become incredibly powerful. How did this happen?

There are so many examples of exciting Australian companies and initiatives. Why aren’t doing a better job of ensuring their success? Brad Howarth looks at the issue of squandered potential.

The last few years have seen a dramatic increase in bicycle sales for use as a greener mode of transport, for fitness and also for pleasure.

Legal stoushes over intellectual property infringement flare up all the time, and they are invariably serious affairs. But it's hard to keep a straight face watching this report from The Daily Show's Wyatt Cenac, who tries to get to the bottom of the stink between Air-O-Matic - the makers of Pull My Finger (a popular iPhone application that was at one point bringing in US$10,000 a day), and the moguls from InfoMedia who cut Air-O-Matic's lunch by releasing their own Top Selling app, iFart.

Soon after the NSW State Government announced the re-design of their state logo, the public decided that they could do a better job! After the Federal Government threw away $8 Million on creating the now defunct Grocery Choice website to monitor supermarket prices, a group of consumers set up @price_check - a Twitter-based crowdsourcing experiment. These days, if you don’t engage your customers, they’ll mobilise against you.

If you want some start-up "radvice", regular Anthill blogger, Rentoid founder and all-round social media maven Steve Sammartino is inviting you to join him...