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In the battle between freemium and free trial, there’s one clear winner - Zuora insight

In the battle between freemium and free trial, there’s one clear winner – Zuora...

A study conducted by researchers at the University of Technology Sydney and published in Management Science found that the free trial model is more effective than the freemium model.

Would you like to interview one of these amazing people for Anthill?

Ian Charles Stewart (Co-founder of WiReD Magazine), Warren Coleman (Co-writer and Co-director of Happy Feet), Michael Naimark (Founding Member of the Atari Research Lab, the Apple Multimedia Lab and Lucasfilm Interactive), Shinta W. Dhanuwardoyo (Recognised by Globe Asia as one of the 99 Most Powerful Women in Jakarta), Gerry Gouy (Senior Director, Global Business Development, MTV Networks International), Corvida Raven (One of Time Magazine’s 25 Facebook Profiles You Should Subscribe to Right Now)...

WeTeachMe and ECAL tied winners in the first ever Big Pitch!

Last night, Federation Square in Melbourne was host to five eager startups vying for the attention of the crowd of over 300 and, The...

How colour psychology impacts your brand: is your business sleeping on its benefits?

99designs recently completed a study that reveals 65% of entrepreneurs are choosing their logo colours based purely on personal taste and preference, with around half doing little to no research on the wider implications of their brand colour choices.

How to strike the perfect balance between human and digital CX

Customer service technology is on the rise. As multinationals such as Amazon and Google deliver more and more support channels through their use of...

Stay connected, even from a distance: 6 tools to help strengthen your business’ online...

An online presence can help you to continue operating and maintain communication with your customers, helping you to manage their expectations and assist them through these uncertain times.

Nominations open for the 2010 Veuve Clicquot Business Woman Award

Nominations for the 2010 Veuve Clicquot Business Woman Award opened on October 1, 2009.

SEO: Art or science? How will Google Glass change search? An interview with Stephan...

Stephan Spencer knows a thing or two about search. He's been working on the finer points of SEO since 1999. In this exclusive Anthill interview,...

More Star Trek tech on its way! A medical tricorder is next

If you've ever watched any Star Trek, you'll know that its doctors, Bones, Bashir, Crusher and the rest, use a tricorder to obtain instant...

When life gives you a bump on the road, make it a BetterBump

Dear mothers, there is finally a snack bar that you can chomp on guilt-free. In fact, it’s even good for you. Australian entrepreneur, Lee Klass,...

These are the 2019 logo trends every business owner needs to know [INFOGRAPHIC]

Tapping into the hottest new design trends is one way to keep the face of your brand looking fresh and relevant, and this year it seems that designers are willing to push boundaries more than ever before.

Hyper announces marketing partnership with Ask Marketing to assist with Go To Market Strategies

Hyper is setting the strong foundation for a founders’ success early on in partnering with Ask, which will enable them to safely launch their go-to-market mission to achieve sustained success and potential virality. Together, it’s a winning combination.

The importance of viral marketing and reaching your Gen Z customers through user generated...

Consumer generated content has fundamentally changed the way marketers approach content creation - especially in the video realm.

NAB’s social media strategy: Create a common enemy [But aren’t ALL banks ‘the enemy’?]

Last Friday night, NAB appeared to have one of those butt-clenching moments when a not-so-corporate tweet went out via @nab, the banking giant's Twitter account. It read: “Sooooo stressed out. Have to make a tough decision and I know I’ll probably hurt someone’s feelings! Arrggghhh.” The message was retweeted over 100 times. We all now know, it was the beginning of something far grander.

The value of being a little bit weird when it comes to marketing. Plus,...

Steve jobs transformed an ailing company into one of the largest companies in the world by putting "a thousand songs in your pocket." Google crushed...

Here are six great tips on how to build and grow your business brand...

Today, Kulani Kinis is still a bootstrapped business, but we’re on track to hit $1.5 to 2 million in annual revenue by June 2018. Our constantly growing list of customers include ASOS, Forever 21, and ModCloth, just to name a few.

What is the difference between marketing funnels and customer journey maps? [INFOGRAPHIC]

It can seem as if a lot of terms related to business refer to the same things but if you dig deeper,...

The 10 Commandments of LinkedIn for Business

Most people use LinkedIn as an extension of their CV, as a way to get their next job. But if you run...

Smartphone to smart business: Text is changing business-to-consumer kinship

Every so often, an event, trend or innovation comes along that revolutionises the way businesses and consumers interact.
What to do when a pivot opportunity knocks - Insight from Good Things

What to do when a pivot opportunity knocks

When you evaluate an opportunity, find the overlap of your current business, and the potential future business you can see if you did take the opportunity presented.
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How to price your product or service in 8 steps with...

The world is littered with products that do little more than cover their cost, and underpaid service industry professionals. But there are some entrepreneurs who set their own prices and receive what they ask with apparent ease. Steve Major teaches you how to become one of these entrepreneurs in this 8-step infographic.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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