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News, opinions and advice on marketing and the rapidly evolving media landscape.

New study: Australian consumers prefer e-mails & texts over mobile apps & social media...

Cloud communications platform Twilio (NYSE: TWLO) has released new research showing that despite an explosion of new channels, email and text are still the preferred channels for consumers when talking to businesses.

Once a terrible employee, she’s now an innovative entrepreneur revolutionising the arts world

Juliet Rosser was a self-described “terrible employee” in her past career. However, after making the life-changing decision to work for herself, she has found...

Here are 4 mobile marketing tips that every Australian entrepreneur should know today

The question is not whether your business should be doing mobile marketing; it’s more about where you should start. Here are top four ideas to help get your business mobile-ready

This eCommerce logistics provider is forecasting that online shopping growth will drive product prices...

On the back of new research, leading parcel delivery service CouriersPlease (CP) forecasts that the online shopping industry will have a greater focus...

The 10 best strategic business slides of all time: #8 — The Sales Funnel

Anyone in sales will tell you it’s a process -- and they are dead right. But what is that process? Enter the Sales Funnel, another of my favourite slides.

Not just for kids – social networks just grew up

Social networking tools, such as Facebook, MySpace and Bebo, are diabolical time-wasters. They suck millions of minutes from tens of thousands of people in...

How can your business use VoIP to enhance customer experience? [INFOGRAPHIC]

As this infographic from Paradyn shows, customer experience can be greatly enhanced by the adoption of VoIP phone systems.

Why customer reviews are important for business growth

In this digital age, customer reviews are an important part of any online business. Not only do reviews impact your...

How observant are you? This nifty Skoda ad will give you the answer [VIDEO]

So, you think you're really observant? Do you pride yourself on being a details person? Many entrepreneurs think exactly this but, what's interesting about this...

Brands plan to spend more on social media campaigns this summer and this new...

Influencer marketing start-up, Visual Amplifiers (VAMP) has launched in Australia as marketers continue to spend more on social media as summer kicks off

Here are five social media marketing developments to watch in 2019

Barely a week went by in 2018 without news of a social media update, announcement and security breach. While keeping on top...

Welcome to the experience economy aka the greatest customer revolution ever

We live in the experience economy - an economy driven by experiences and sustained through digital integration and innovation in a world more connected than ever before

Marketing assets you should know for you business [PODCAST]

Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business,...

3 things you should be doing right now to kickstart your digital marketing in...

For many industries, January is a slow period, where leads trickle to a halt, customers are on holidays and key stakeholders are ignoring their inboxes until February. But don’t despair - this is the perfect time to kickstart your digital marketing initiatives with some fantastic groundwork.

5 vlogging must-haves for aspiring content creators [SPONSORED POST]

Over the past few years, vlogging has become an insanely competitive field, with some vloggers racking up millions of dollars to match...

FIVE INSANELY OBVIOUS FUNNEL FILLERS FOR B2B

In the endless pursuit of ‘new leads’, far too many business owners and professionals in the B2B space overlook the obvious. That’s...

When life gives you a bump on the road, make it a BetterBump

Dear mothers, there is finally a snack bar that you can chomp on guilt-free. In fact, it’s even good for you. Australian entrepreneur, Lee Klass,...

Marketing is like dating: how to take your prospects from Tinder to ‘Netflix and...

Marketing is much like dating. There are a series of steps and events that must take place in order for a relationship to develop and get more serious.

Study: 25% of senior marketing leaders still don’t know how to apply location-based data

The study also highlighted knowledge gaps within the Australian marketing community, with 25% of respondents stating that they do not know how to apply location data to their brand.

5 things you need to know about what millennials are demanding from brands

Think about the social media storm that followed the Australian cricket ball-tampering scandal and the Cambridge Analytical data scandal. Brands need to work harder than ever to not only earn Millennials’ trust but to keep it.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE