Many companies invest more money in customer acquisition as they perceive it to be a quick and effective way of generating profit. However, this opinion has been disproven by multiple studies which have shown that it is in fact customer retention, and acquisition, that lays the groundwork for long-term, sustainable growth.
When the Cambridge Analytica data scandal broke, many jaws dropped in disbelief, people raced to close their online social media accounts, saying, ‘Never again!’
In Australia, there’s a population of just under 25 million and of that there are 3.3 million women aged between 25-45 that are underemployed due to taking parental leave. They are struggling to return to work or have gainful employment due to the lack of flexibility.
With the rise in peer to peer business and the growth in the gig economy, it is unsurprising that the ATO is increasing its attention in this space. Just after the Federal budget was handed down, it updated its page on the sharing economy, signalling its intention to monitor this growing industry closely.
Appointing a board of directors is one rite of passage startups need to consider as they mature. Serial entrepreneur and Juggle Street founder David James offers advice on when to do it and how to appoint the right people.
Without good people supporting you, it's very difficult to scale and pursue every opportunity presented, whether that's through winning loyal customers who refer you to others, or maintaining your market edge through innovation.
On the 25th May, the European Union (EU) brought into force the General Data Protection Regulation (GDPR), with the aim of harmonising data protection laws across Europe as well as giving greater protection to individuals. It is one of the biggest changes to data protection rules over the last two decades.
When Tim Ferriss first released his book and mantra The 4-Hour Workweek, I was inquisitive enough to buy the book and give it a...
It will take more intuitive, fluid forms of leadership that can leverage the power of human connections and the ability to inspire and envision others. If you want to build anything great, you’re going to have to get it the hard way.
Cashrewards has seen tremendous success in creating an entirely new industry in Australia, achieving spectacular growth in less than four years. The company has grown from nothing to a 50+ person company, with a 2% share of the total national online shopping market.
The psychology of business can be used in your favor no matter which side of the metaphorical negotiating table you are on.
Payroll is a critical business function and now is the time for HR and Payroll managers to get ready for Single Touch Payroll (STP). STP compliance will be mandated from 1 July 2018 for “substantial businesses” (those with 20 or more employees as their headcount stands as at 1 April 2018).
The issue of unpaid invoices is one that’s familiar to every business owner. While most businesses have a few late payers to deal with, having too much of your cash flow held up can have a lasting impact on the overall health of your business for years to come.
Small businesses often have little to no reserve. For them, cash flow is an ongoing concern that needs to be managed directly. If you consider that cash flow is the lifeblood of any business, it is easy to see why it is not something you want left to chance.
Entrepreneurs have to be everything to everyone, we wear multiple hats every day and throughout the journey. As a lifelong entrepreneur, I have identified five key ingredients to launching a successful startup and staying the course.
Cashflow, balance sheets, suppliers, pricing, budgets, accountants, cloud accounting, GST, as well as debits and credits; they are a complex string of systems and it’s important to cut a clear path through the jungle.
For businesses seeking to successfully navigate 2018 and embrace digital, strengthening your HR credentials could transform both your workplace and business performance. It’s time to take your HR into the twenty-first century.
Payroll is about to go through a significant legislative change on 1 July 2018, with the introduction of Single Touch Payroll (STP). This will apply to businesses with 20 or more employees first, whilst being optional for those that have 19 or less employees until 1 July 2019.
Growing up as a business is a bit like growing up as a person. While it’s fun to play and have a giggle, there comes a point where you have to mature to become the adult you want to be.
Bootstrapping any business is crazy ride - you’re cash-strapped, resource-constrained and constantly time poor. It requires creativity, innovation and occasional serendipity to walk a tightrope without the safety net of funding.