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Making the contactless payments revolution work for your small business
Cash flow is the lifeblood of small businesses. Unfortunately, however, Australian payment times are among the slowest in the world according to the Australian Small Business and Family Enterprise Ombudsman (ASBFEO).
Whether it’s a fixed price, usage-based or hybrid subscription, the user always wins
While it’s true that Netflix and Spotify have made fixed-price or “all-you-can-eat” subscriptions perhaps the best-known variant, many other versions exist and usage-based pricing is just another of them.
Aussie duo develop Fieldd for SMBs struggling to grow out in the field
Harrison Lingard and Garo Tanzi are the creators of ground-breaking software, aptly named fieldd, and have quite literally put love and money on the line to blaze a trail for Australian STEM and start-up industries.
Which factors are influencing the price of Bitcoin and other crypto currencies?
If you’re interested in taking advantage of the recent Bitcoin boom by buying the coin on an exchange, or trading it through derivatives (such as CFDs) via a broker like easyMarkets, you first need to understand what factors influence the price of this token.
A beautiful equilibrium: Warrp’s mind changing innovation motley fools the marketplace game
Considering the layperson’s interpretation of the Nash Equilibrium, a cornerstone concept of game theory, Warrp’s relationship with the concept lies in creating the optimal outcome for buyers and sellers on its platform.
Hyper announces marketing partnership with Ask Marketing to assist with Go To Market Strategies
Hyper is setting the strong foundation for a founders’ success early on in partnering with Ask, which will enable them to safely launch their go-to-market mission to achieve sustained success and potential virality. Together, it’s a winning combination.
Entrepreneurs’ Organisation Melbourne members share cutting out the middleman
Switching to D2C can not only help boost online sales, but allows a brand to take greater control of their communications strategies, supporting customers with greater empathy, managing their expectations better and learning what their customers want!
How customer experience can help your business to achieve success
Companies that are putting time and money into building a consistent customer experience are seeing increases in profits, customer retention, and overall performance. In fact, according to PwC, 82% of top-performing companies maintain a strong focus on using technology to boost human experience.
Ollee, Australia’s pioneer local and ethical Business to Business marketplace launched
Connecting purpose driven Australian brands with retailers and businesses Australia wide, Ollee makes it easier for buyers to find natural, organic, ethical and eco-friendly products that a growing number of their customers are seeking today. A first of its kind, many brands have signed up already and onto the Ollee Marketplace platform, giving buyers access to many products at their fingertips, covering categories from food and drinks, health and beauty, home and lifestyle, kids, pets, fashion and jewellery, cards, gifts and more.
COVID has shifted customer expectations. Here’s how business has to adapt suitably.
With artificial intelligence automating a lot of the consumer interactions through the likes of chatbots, it means customer service teams can prioritise the tasks that matter the most and the interactions that could make or break the business. If there was ever a time to adopt artificial intelligence and chatbots in your business, it really is now.
When the time is right, launching into new markets doesn’t have to be complicated
Exporting a business leads to better growth, opens up new ways of responding to market forces and exposes a company to new ideas.
Bringing the smarts to Australia’s catalogue industry amidst the COVID 19 pandemic
For brands and businesses of all sizes, one of the most conventional marketing staples is the print catalogue. Unfortunately for this quaint relic from a bygone era, COVID-19 has accelerated the rise of eCommerce in Australia and shifted consumer habits, moving people even further away from a tactile reading experience onto a screen-based, digital experience