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Across all industries, retail and marketing included, geospatial data can be just as influential and vital to success. It’s less commonly discussed, and not completely understood by many. Unlike location data, it involves the spatial and logistical information about a particular position, region or area.
It is true that some businesses spend only a few thousand dollars on branding, whilst others spend tens of thousands or even hundreds of thousands of dollars. With such a large range, how do you know how much you should be spending?
Two of Australia’s hottest startups were recently in the press for all of the wrong reasons.
The blockchain takes the concept further, allowing companies to raise funds on the blockchain by issuing tokens, or crypto securities, of some value in the company or that provide utility.
Bucking the trend of Australian companies buying into New Zealand, New Zealand web and app company Rabid Technologies has acquired Squareweave, a strategic design and web development agency based in Melbourne.
Many companies invest more money in customer acquisition as they perceive it to be a quick and effective way of generating profit. However, this opinion has been disproven by multiple studies which have shown that it is in fact customer retention, and acquisition, that lays the groundwork for long-term, sustainable growth.
When the Cambridge Analytica data scandal broke, many jaws dropped in disbelief, people raced to close their online social media accounts, saying, ‘Never again!’
Online subscription platform GiggedIn is transforming how live music and entertainment is consumed by making it more affordable, easier and accessible for Australians, particularly millennials, who love the nightlife.
The deal will significantly accelerate the companies’ growth trajectory. With over one million users visiting Oneflare monthly, consumers across Australia will be offered the convenience of instant booking and payments, and exceptional service standards delivered through UrbanYou.
AmazingCo, a data-driven experiences platform, recently announced a $2.3 million raise led by Rampersand VC, including Macdoch Ventures, Aconex’s founders Leigh Jasper and Rob Phillpot, Luxury Escapes co-founder Adam Schwab and Richmond AFL captain Trent Cotchin.
Horizons, a tourism industry accelerator run by Slingshot and backed by the Queensland Government’s $650 million Advance Queensland initiative, has officially launched for the second year running.
Australian venture capital (VC) invested in Australia hit a record US$630 million in the 2017/18 financial year, according to Venture Pulse Q2 2018, the quarterly global VC trends report published by KPMG.
Girl Geek Academy is extending its impact into the U.S. market with a scholarship initiative aimed at increasing the number of minority groups working within the chaos engineering field.
Female-oriented protein powder company, Happy Way, is the 2018 Telstra South Australian Business of the Year. Co-founder, Hien Nguyen launched the business after 15 years working as a personal trainer
Cloud accounting platform, Rounded, has announced improvements to its sole trader app, enabling seamless sharing of data between its users and their accountants.
JAR Aerospace is a newly-founded tech startup which launched in 2017, and primarily focuses on the development and manufacturing of purpose built Unmanned Aerial Vehicles (UAVs) with the functional capabilities to service large scale industrial processes.
In Australia, there’s a population of just under 25 million and of that there are 3.3 million women aged between 25-45 that are underemployed due to taking parental leave. They are struggling to return to work or have gainful employment due to the lack of flexibility.
Brad Delamare from Tank Stream Labs said the partnership with Academy Xi was timely with the recent establishment of the first Blockchain hub at Tank Stream’s Bridge Street Hub.
theright.fit is a two sided marketplace for creative talent and influencers, making it easy, efficient and cost effective for brands to book campaigns, from TVCs, print campaigns, events and social media executions.
The ability to evaluate a business idea is a valuable skill that could not only save you time and money, preventing you from starting a non-viable business, but also help you understand how you can grow and scale the business once it's established.