Outsourcing, offshoring and crowdsourcing (Harness the power of the global talent pool)

FREE WEBINAR

When: Wednesday 1 Feb 2012, 12-noon
Where: At your laptop, Mac or PC!
Cost: Complimentary*

You know the feeling.

There’s not enough time in the day to get all the niggling, annoying, mundane tasks done.

Plus, you want to build your brand. You know that it’s essential to work ‘on’ your business and not just ‘in’ it.

But where can you find the time?

If this sounds familiar, don’t fret. You are not alone!

This is the problem that this webinar was created to solve.

How to build a global empire in your undies… reloaded!

Why should you attend this webinar? Well, does this sound like you?

• You’re an upstart entrepreneur and you want to learn how to run a global empire in your underpants.
• You’re an established business owner and want to unearth new ways to cut costs, without compromising quality.
• You’re a big wig CEO and you’re wondering what’s all this hullabaloo about outsourcing, offshoring and crowdsourcing.

With the economy in its current state and the US dollar near parity, geo-arbitrage opportunities abound. (This simply means that it’s easier to pay for stuff OS.)

Combine that with the power of cloud tools, like DropBox, ScreenSteps, Dictamous and Screenflow, and it has suddenly become far easier than any time in history to employ and manage skilled staff and freelancers from all corners of the globe. (Register)

Be educated, engaged and entertained.

With the assistance of outsourcing extremist and author Pete Williams, we’ll be sharing the techniques he has used to build million-dollar e-commerce sites, a global marketing and communication agency, an international, award winning Telecommunications hardware company and largely replace himself in the process.

Plus, Anthill’s James Tuckerman (moi) will be working damn hard to keep you engaged and entertained for this one hour learning session. It’s the Anthill way, right! (Register)

Why choose this topic as an Anthill webinar?

In 2008, we had the plesaure of interviewing Adrian Giles, co-founder of Hitwise. This was shortly after he sold his business for a whopping $250 million.

When talking about ‘moving on’, he had these wise words to share:

“I used to think, ‘if my company goes belly up as soon as I leave, they really needed me’. But in reality, a good entrepreneur creates a business they work on, not in, that will survive them in every way. But the truth is that great entrepreneurs are measured by the success of what they leave behind.”

On that note, isn’t it about time that you made yourself redundant?

What’s a webinar?

If you’re a technical Luddite (or just strange and backward), according to Wikipedia:

A webinar is a neologism, short for Web-based Seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web, specifically a portmanteau of web and seminar, to describe a specific type of web conference. A webinar can be collaborative and include polling and question and answer sessions to allow full participation between the audience and the presenter.

If words like ‘neologism’ and ‘portmanteau’ get you confused, a webinar is simply a way to login, join a vibrant and instruction online-seminar, pose questions and participate in online learning.

How does is work?

Simply click the register button, follow the prompts and you’ll be sent reminders and login details when the time is right.

When: 1 February 2012, 12-noon
Where: At your laptop, Mac or PC!
Cost: Complimentary*

Click here to register.

It’s a serviced office arrangement, with edge. It’s an incubator, without the need to give up equity. It’s a new home, on highly flexible terms, to launch and grow your new venture.

• Does your startup or upstart need professional digs?
• Do you want to work alongside equally passionate business builders?
• Do you want access to mentors, investors and the ear of Anthill?

Click here to start our Expressions-Of-Interest form.

What do you get?

Your own personal desk space (with cable or wireless internet).
Yes, in addition to your own desk space to launch your empire (and pin up photos of your pet cat), you will score your own blue-chord, directly connected to our internet machine (sometimes known as a server) or simply rock it with your online peeps using our wireless internet.

Professional meeting rooms with presentation and conferencing capabilities
So, you want to impress a client? Our meeting room is the bomb! (In a good way.) With a view of the city over the MSG and the Dimmy’s clock tower. If you need some privacy, we also have three small meeting rooms, to pow-wow with a colleague, make a private call or clear your head.

All the glorious cafes and bars Richmond has to offer!
A stone’s throw from East Richmond Station and a short walk to Richmond Station, this office location is surrounded by some of the best eating and bars Melbourne has to offer east of the smoke. Der Raum is nationally famous for its cocktails. At Pillar of Salt, you can’t find a better corn fritter. Or take a leisurely stroll up to Chapel Street. (You can do Chap-laps!)

What it doesn’t have:

• Fixed phone lines: But you’re industrious. Who needs a fixed phone?
• Parking (kinda): Parking is available at an extra cost of $45 per week.
• Reception: At least, not yet. Coming soon!

How much will this cost?

A slot in the Anthill incubator will cost tenants $150 plus GST per week, per person.

We think this is amazing value. Think about it. You probably spend more on petrol and cafe lattes juggling all those damn coffee meetings!

No long-term tenancy contracts
Stay a month. Stay a year.
Scale up. Scale down.

Best of all…

You’ll be working alongside equally passionate and entrepreneurial business builders, in a collegial environment.

Click here to start our Expressions-Of-Interest form.

Do you want to turn your existing skills, talents and experience into a profitable business?

This event will show you how.

You will learn the Five Step Sequence to becoming a Key Person of Influence and become a highly valued (and did we mention HIGHLY PAID) person in your industry Learn from five of Australia’s most inspiring minds.

When: January 20th, 2012
Where: Melbourne Convention & Exhibition Centre
Normal Price: $39.

Antmart Price: $24. Click here!

Being GOOD at what you do is no longer enough in the new economy. Spend ONE DAY learning from THE BEST.

Bonus – Get The KPI Fast Start Kit [FREE WITH YOUR TICKET]

1. A copy of ‘Becoming a Key Person of Influence’ by Daniel Priestly;
2. Free access to a 90 minute live interactive webinar on helping people who are committed to becoming a Key Person of Influence;
3. A series of 45 minute videos of high level talks given by some of the worlds top entrepreneurs from London and Australia.

Who are the speakers?

Ian Elliot – Australian Advertising Icon

Ian Elliot spent 30 years at George Patterson Advertising, rising from mail boy to CEO and Chairman. George Patterson were Australia’s largest Advertising Agency throughout this period and voted “Agency of The Century” in the middle of Ian’s CEO term. He was responsible for developing the Optus Brand Strategy, including the still highly successful “Yes” campaign.

He has adapted his pitch winning skills to apply to every business, big or small and documented the tools in the best selling Book ‘Stop Bitching, Start Pitching’.

Marc Johnstone – Silicone Valley VC Veteran

Marc co-founded his first company at 29 in the financial services industry and upon partial sale left to join Shirlaws Coaching in 1999 – its foundation year.

Shirlaws is now established is six countries, with 160 coaches and has clients across thirty seven countries.

Andrew Griffiths – Australia’s best selling small business author

Acknowledged as Australia’s #1 Small Business Author, Andrew has eleven books that are now sold in over fifty countries. His bestselling books take complex ideas and make them practical and simple. Andrew’s latest book, The BIG BOOK of Small Business, is a culmination of his extensive work to date in the Small Business arena.

Andrew is also an energetic and engaging keynote presenter. He draws on his own life experiences and big sense of humour to deliver powerful messages in an engaging and authentic way.

Andrew presents on a diverse range of topics including business success, business evolution, being a professional presenter, writing bestselling books and personal growth.

Kylie Bartlett – The Untapped Opportunity

Better known these days as The Web Celeb, Kylie Bartlett is an international public speaker, a published author and a successful business woman.

She is dedicated to helping entrepreneurs create social buzz, build a brand and get celebrity results in their business.

Kylie teaches business owners how to use the latest web techniques, tips and strategies you can use to generate more traffic and make more money.

Daniel Priestly – Author of Becoming a Key Person of Influence

Event producer, seed capitalist and technology entrepreneur. Best selling author of Becoming a Key Person of influence and creator of the 5 steps.

Daniel Priestly shows you how to stop being a worker ‘bee’ and explains exactly how to get into the inner circle of any industry, fast!

Register today to get the AntMart rate!

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The Anthill Guide to AdWords… for Amateurs AND Assassins

FREE WEBINAR

When: 07 December 2011, 12-noon
Where: At your laptop, Mac or PC!
Cost: Complimentary*

Master farmer in the fields of online marketing? Or AdWords apprentice?

AdWords are the small text ads that appear alongside Google search results and within some websites. (We assume you already knew that.) Advertisers who use AdWords only pay when a person clicks on the link. (We hope you knew that too.)

You may have experimented with AdWords. AdWords might already be core to your strategy. Perhaps you’re an online newbie with a desire to dip your toes into the AdWords estuary, with ambitions to make your big splash as a Big Kahuna on the waves of the interwebs!

Well, to be frank, whatever your level of expertise, whether you’re a master farmer in the fields of online marketing or an AdWords apprentice, we suspect it’s safe to assume one more thing. You are not using Search Engine Marketing as well as you could.

This is why we have partnered with Google Australia to create…

The Advanced Guide to AdWords for Amateurs

During this one-hour webinar, Anthill’s editor (and ‘closet Luddite’) James Tuckerman will be joined by Google’s guide (and ‘SEM expert’) Kate Conroy for an educational and entertaining amble through the the private pastures and oft-overlooked, far flung paddocks of AdWords.

Plus, we’ll be joined by special guest Ross McDonald, Industry Head for Retail AdWords, to talk about AdWords for mobile. (Mobile advertising. It’s kind of a big thing.)

Learn like a Luddite. Execute like an expert.

• The Basics (of course):
  How to get beyond the ‘beans and carrots’ of AdWords.
• Strategies for Keywords:
  Why you should never sell ‘liquid transfer solutions’ if you make garden hoses.
• Strategies for Sniper Targeting:
  Get your corn in a row with geo-targeting and devices (like mobile!)
• Copywriting tricks and tactics:
  How to write a great ads, to get great results (that won’t cost the farm)

Plus, an introduction to mobile ads!
With special guest Ross McDonald. (No relation to Old McDonald, sorry.)

Discover how the AdWords system works, how campaigns should be structured and how to get the most from your campaigns. Most, importantly, you will learn like a Luddite so that you can execute like an expert. (That’s how we plow… we mean ‘roll’.)

Meet our presenter, Kate Conroy

Who is Kate Conroy? It’s Kate’s job to help small and fast growth businesses master their online marketing with Google AdWords.

She is an AdWords Product Specialist for Google Australia, where she has worked since 2006. She specialises in understanding and applying Search Marketing techniques for Australian businesses.

Kate is a native of Canberra with degrees in multimedia and law. She is also one of Australia’s most enthusiastic online shoppers – her list of online purchases even includes a kitchen sink!

She lives and breathes AdWords.

Plus, we’ll be introducing special guest Ross McDonald, Industry Head for Retail AdWords, to talk about AdWords for mobile!

What’s a webinar?

Okay, we admit it. Anthill has been a bit late to discover the wonders of the webinar.

If you’re just a bit strange and backward (like us), according to Wikipedia:

A webinar is a neologism, short for Web-based Seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web, specifically a portmanteau of web and seminar, to describe a specific type of web conference. A webinar can be collaborative and include polling and question and answer sessions to allow full participation between the audience and the presenter.

If words like ‘neologism’ and ‘portmanteau’ get you confused, a webinar is simply a way to login, join a vibrant and instruction online-seminar, pose questions and participate in online learning.

Bonus $75 AdWords Voucher

We even have $75 coupons to give away, so that webinar attendees can try out Google AdWords. (But please note, existing Google AdWords customers are not eligible for this offer. Just new ones. Sorry!)

When: 07 December 2011, 12-noon
Where: At your laptop, Mac or PC!
Cost: Complimentary*

Click here to register.

*By registering, you are agreeing to allow the data collected to be shared with the sponsor of this event, Google Australia. Anthill will not share this data with any parties not involved unless indicated.

Key People enjoy a special status in their chosen field because they are well connected, well known, well regarded and highly valued. They get invited to be a part of the best teams and projects and they can often write their own terms.

Key People also have more fun. They get invited on trips away. People buy them dinner and drinks. They are treated with respect and others listen when they speak.

Join like-minded business builders at an exclusive networking event, and learn how to become a Key Person of Influence. [EVENT]

When: 30 November, 6pm – 9pm.
Where: The Fleece Hotel, 120 Montague Street, South Melbourne VIC 3205
MORE: Visit Antmart.

What is a Key Person of Influence?

Several weeks ago, I was sent the Australian edition of ‘Become a Key Person of Influence’ by Daniel Priestly. I read it in an afternoon. And, several weeks on, my imagination is still buzzing.

Below you will find an excerpt from this book (published with the author’s permission). And, as of tomorrow, Antmart will be selling this book for $1, delivered in hard-copy form to your door (following some smooth negotiation by our friends at Antmart).

To ignite your imagination, let me ask you, “Are you a vital person? Or a functional person?”

Vitality is more valuable than functionality (By Daniel Priestley)

What’s the difference between a ‘functional’ person and a ‘vital’ person?

Most Key Persons of Influence fall into the ‘vital’ category.

Let me explain.

Functional people might be great at what they do. They might talk the talk and walk the walk but, at the end of the day, the sad fact is that they are replaceable.

If you can find a cheaper option you will take it and a functional person is usually just one solution to a problem.

Functional people see themselves as executing a set of processes. They try to get better at those processes and they make marginal improvements. Functional people worry about being downsized or overlooked. They are fearful that someone might come along who can ‘do it’ better.

A vital person doesn’t have these fears. Vital people align themselves to the result rather than the process. No matter what, they will always be okay to adapt and change dynamically if it gets them towards a better result, or a faster result.

This is because they feel like they own a specific piece of turf and no one could replace them.

They see themselves as redefining the game in some way. They have their own unique take on things that makes them almost impossible to replace or overlook.

Functional people are scared to take a holiday. They worry what will happen while they are gone. Will they have a job to come back to? Will their clients find someone else?

Will they lose opportunities they really need? A holiday is a scary thing to take when you are functional.

Vital people love taking holidays. They know that part of what makes them vital is that they have a certain spark that few people have and they have fresh ideas that people want to tap into. For a vital person a holiday is a place to get re-energised and to stimulate ideas. It’s also a great reminder to everyone just how vital they are.

A vital person knows that while they are gone, people are worried that they won’t come back!

Functional people like to associate with people who reaffirm that life is tough. They like to be reassured that the economy is affecting others too and that times aren’t what they used to be. A functional person loves the comfort of their friends who don’t push them or inspire them to step up to a whole new level.

A vital person likes to be seen and challenged by their contemporaries.

They welcome debate and stimulating ideas. They want people to push them, to bring the best out of them and to stay true to the idea that there’s always a new level to play at. A vital person will leave a group of people who slow them down for a group that stirs them up.

A Functional Person wants to get more
… A Vital Person wants to produce more.

A Functional Person wants to learn more
… A Vital Person wants to share more.

A Functional Person wants to be shown a path
… A Vital Person wants to create one.

A Functional Person is worn out by their functionality
… A Vital Person is re-energised by their vitality.

Want to see what a person of vitality will do (even after they have the money and the fame) in order to keep pushing the boundaries? Check out this video of David Blaine telling you what he’s willing to do in order to make “magic”.

David Blaine at TED

So, are you a vital person or a functional person?

There is really only one way to answer this question. If you had all the riches in the world, would you still be doing what you’re doing now? Think about it. Are you making magic?

To get the full 188-page hard-copy book for $1, visit Antmart.com.au.

Blogging for your business… or blogging as your business!

FREE WEBINAR

When: 16 November 2011, 12-noon
Where: At your laptop, Mac or PC!
Cost: Complimentary*

Learn from a commercial blogging phenomenon.

Darren Rowse is one of the world’s most successful professional bloggers.

In 2002, he “stumbled” across a book on blogging. Within five years, his ProBlogger blog was listed as number two on Technorati’s most favourited blogs list and number 40 on its most linked to list. His blogs generate around 85,000 page views… wait for it… a day!

They also generate over $20,000 in total ad revenue a month (and that’s before affiliate and product sales) from his one man office in outer-suburban Melbourne.

Why should you care about blogging?

• Are you a business owners and want to harness the power of blogging?
• Have you been given the task of blogging within your organisation?
• Are you a hobbiest with big dreams for your blog?

We know at Anthill that there is only one way to guarantee traffic to your website.

And that’s to create compelling, remarkable, shareable content. And the easiest way to start is by blogging. Yet, blogging doesn’t need to be so hard!

Why choose this topic as an Anthill webinar?

Hundreds of thousands of Australians turn to Anthill to learn about about development tools, techniques and tactics.

In the niche realm of online marketing, Anthill has become quite an authority.

What’s a webinar?

Okay, we admit it. Anthill has been a bit late to discover the wonders of the webinar.

If you’re a technical Luddite (or just strange and backward), according to Wikipedia:

A webinar is a neologism, short for Web-based Seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web, specifically a portmanteau of web and seminar, to describe a specific type of web conference. A webinar can be collaborative and include polling and question and answer sessions to allow full participation between the audience and the presenter.

If words like ‘neologism’ and ‘portmanteau’ get you confused, a webinar is simply a way to login, join a vibrant and instruction online-seminar, pose questions and participate in online learning.

How does is work?

Simply click the register button, follow the prompts and you’ll be sent reminders and login details when the time is right. Don’t put this off. Register now!

When: 16 November 2011, 12-noon
Where: At your laptop, Mac or PC!
Cost: Complimentary*

Click here to register.

According to AWCCI CEO Yolanda Vega, the 700,000-odd lady-folk small business owners are long overdue some attention.

“While significant information is available on women in leadership and management roles, there is very little data on the hundreds of thousands of women running small to medium-sized business in Australia.”

“The Women in Business Poll will provide a better understanding of the challenges, rewards and opportunities for women running a business in both regional and metro Australia.”

“It will explore such issues as how and why women start businesses, in what industries, where the businesses operate, revenue and wages, procurement of contracts, superannuation, childcare issues and more.”

Vega believes the poll will play an essential role in ultimately securing small business owning women the support and recognition they deserve.

“Women need to get involved if they want changes to take place; they can no longer afford to stay silent because their community and the economy rely on them.”

If you’re a small business owning women with an opinion or three, visit the folks over at AWCCI and share the love. You may even win stuff for your efforts – like a Wild Bush Luxury holiday, two executive coaching sessions with Avril Henry and a three-month Virtual Office Platinum Package from Servcorp. Booyah!

Toward the end of the day, I tried something new and attempted to demonstrate how we use a series of online tools to automate various aspects of Anthill and Antmart, and how I personally use these tools to assist some of my various online side-ventures and angel investments (ranging from lawn bowls products to cars).

The purpose of these tools is to make online marketing ‘manageable’, which is usually easier said than done.

The irony is that I found myself struggling. The tools proved easier done than said.

I use these tools to simplify my own marketing activities but I could not explain how they operate in sync with each other with… well… simplicity.

As such, I have decided to dedicate 10 articles to 10 essential online marketing tools — what we use, how we use them and how they operate together.

Sign up to this campaign and I will exploit you…

That’s my first promise. Yes, if you sign up to the campaign, I will exploit you.

To make the lesson that much more compelling, I am going to teach by using these tools. I will drag you through a sales funnel and I may even successfully sell you things. Indeed, this is the first lesson of online marketing (all marketing, in fact).

Every campaign needs a clear goal.

And, in most cases, this first goal is to sell more stuff (hopefully more often, to more people).

Sign up to this campaign and you will learn by doing…

That’s my second promise. If you sign up to this campaign, I will be constantly prompting you to take action. However, I’m sure you won’t mind.

You won’t mind that I’m teaching you (of course). You won’t mind that I’m forcing you to take action. And, hopefully, you won’t even mind that I’m ‘exploiting’ you.

This is because, while this email series is free, nothing for free is ever truly valued.

Sign up to this campaign and I’ll make you pay by ‘sharing’…

To get started, I invite you to take one of the actions below (opt-in or tweet).

Whichever of these sign-up paths you select, I’m going to need your email. (This is because I’ll need it to send you each installment in this eSeries.) However, during the series I’ll also be showing you how to compel others to use social media to ‘share’ your message for you.

So, you may as well start to get familiar with two of these tools now.

• Pay with email. Click here.
• Pay by tweet. Click here.

So, what are you waiting for? Opt-in, share and/or tweet. (As an aside, many of the share buttons above use language like ‘item’ or ‘download’. That’s not what we’re offering here. It’s an eSeries. Just so you know. Cool-bananas?)

What happens next?

You will automatically be added to the Anthill eNewsletter. You will also be added to the Antmart Deals Newsletter. (The exploitation begins!) But you may opt-out of these two separate newsletters at any time or (as we’d prefer) you can also manage or reduce their frequency.

You will also receive one email from me (James Tuckerman) once per week for 10 weeks.

You can opt out of this email too (naturally). But hopefully you won’t, as I will be revealing ‘The 10 Essential Tools Used by Anthill (and Antmart) for Online Marketing”.

Sign up below or click here. (it’s more fun)

Converting your idea into a valuable asset is a challenge. That’s why Pitch Club offers aspiring entrepreneurs the chance to “pitch” their idea to angel investors, venture capitalists and fellow entrepreneurs. Rub shoulders with those who have been there and done that. This means you will have access to expert advice, funding and opportunities to take an entrepreneurial journey.

Tickets
For further details or to purchase your tickets online for $15 visit here or pay $20 at the door.

Pitching – Workshop (how do I pitch?)
If you are interested in pitching we recommend you attend the Opportunity Evaluation and Pitching Workshop where they work with you to ensure you put your best foot forward when “pitching”. Details here.

Pitching – Register (how do I let you know I want to pitch?)
You can nominate yourself to pitch here .

Pitch Club Membership
Pitch Club is well established as a proven pathway for aspiring entrepreneurs and now offers Membership for those who are serious about their business idea. Membership provides access to networks, use of their Opportunity Syndication System and Introduction Service. All have been designed to identify the value in your idea so you can create an asset and either overcome common obstacles facing start ups or have strategies to eliminate them altogether.
For more information click here.

We’re giving eight (8) Anthillians a pitching opportunity like no other… access to a prominent investor/entrepreneur… in a hot-air balloon! It’s networking thousands of feet in the air, floating over the Yarra Valley.

When you’re an entrepreneur, the sky’s the limit, right?

What’s the prize?

Eight entrepreneurs will enjoy a birds eye view of the grapevines and surrounding mountains below, gently drifting with the wind. On the balloon, each passenger will pitch their business idea, issue or request for advice.

Once the ice has been cracked and the inspiring conversation is flowing, we will transport that ice to Rochford Winery for a sumptuous ‘Chandon’ Breakfast afterwards. This is valued at over $315pp.

What is Qumpit?

It’s a new queuing and market research tool. In return for your opinions, you gain access to awesome things. Watch the video below.

Who is the prominent entrepreneur/investor? That’s a surprise that we’ll be revealing shortly.

To get your exclusive invitation from Anthill, click here.

It’s not hard to imagine, then, why the folk at one of Australia’s oldest and most respected ballooning companies are sponsoring Anthill’s latest ‘uplifting’ initiative to support entrepreneurship in Australia.

Ballooning adventure for 8 entrepreneurs

Anthill has teamed up with Qumpit and Global Ballooning, to give eight (8) entrepreneurs exclusive access to a prominent investor/entrepreneur… in a hot-air balloon!

Anthill’s slogan, “where ideas and business meet”, will take on a new dimension on 30 November 2011. This is your chance to network with like-minded entrepreneurs and a prominent investor/entrepreneur thousands of feet in the air, floating over the Yarra Valley.

The spectacular Yarra Valley is best experienced when floating overhead in a hot air balloon. Networking events are best experienced when the weight of distraction and business troubles has been lifted.

So, why not network on a balloon!

A pitching event that needs your ‘hot air’

Eight entrepreneurs will enjoy a birds eye view of the grapevines and surrounding mountains below, gently drifting with the wind. On the balloon, each passenger will pitch their business idea, issue or request for advice.

Once the ice has been cracked and the inspiring conversation is flowing, we will transport that ice to Rochford Winery for a sumptuous ‘Chandon’ Breakfast afterwards. This is valued at over $315pp.

Why are Anthill and Global Ballooning doing this? Because this hasn’t been done before, it’s a really, really cool idea and we wanted to trial Qumpit’s queuing and market research tool. In return for your opinions, you could gain access to a once-in-a-lifetime networking event.

Who is the prominent entrepreneur/investor? That’s a surprise that we’ll be revealing shortly.

To get your exclusive invitation from Anthill, click here.

Global Ballooning in the Yarra Valley

The future of commerce will be dominated by those who understand online marketing. This is because all facets of business — from retail to consulting — can now be polished, promoted and even managed online.

The Anthill Online Marketing Masterclass is a full-day, intensive workshop for Business Owners, Marketing Professionals and Web-Developers.

Want to know the FOUR principles of Anthill’s success?

You might be a consultant — selling knowledge and expertise. You might be a retail business — selling with or without a physial store. You might have something more complex — a membership or advertiser funded community.

Now, imagine a web-business that provides clarity — clear outcomes — and costs less than it makes. This should be your goal, irrespective of your business model or industry.

That’s the focus and goal of all our own online ventures — including Anthill and Antmart — and it’s the focus and topic of Anthill’s upcoming online marketing masterclass.

Proven lessons. Real results.

For six years, Anthill was best known as a print magazine. In fact, by early 2008, Anthill was nationally recognised as an award winning market leader. Anthill pioneered its own market segment.

However, in late 2008, we saw the writing on the wall. As no strangers to disruptive innovation (we’d been writing about it for five years), we decided to practice what we preach and turned the Anthill business model on its head.

In eight months, from February to September 2009, we transformed a print business into one of Australia’s TOP 50 BUSINESS & FINANCE websites, according to Nielsen Online Ratings, beating much larger and better funded news organisations.

Anthill is not only a market leader in Australia, according to Alexa, it is also ranked among the Top 100,000 websites… in the world!

And how much did this transformation cost?

A paltry $900. That’s right. Not nine thousand dollars. We’re talking about nine hundred dollars. This once embarrassing company secret is a fact that we’re now proud to share.

At this full-day Masterclass, attendees will learn from Anthill founder James Tuckerman, as he teaches how to apply the four rules that allowed Anthill to radically transform and grow its own business. Attendees will gain real and practical advice that they will be able to apply to their own businesses, right there, on the day.

So what are the FOUR principles?

What you will learn at this Masterclass…

We have found that four themes guide all forms of successful online marketing — from web development and search engine optimisation to Facebook and Twitter. At this event you will learn the foundations, discover the rules and apply the tactics.

MEASURABLE: At Anthill, we don’t do anything we can’t measure. This allows us to constantly improve on everything we do, against our commercial goals. Find out how to get the right foundations in place.

FINDABLE: We don’t employ SEO experts. We simply build SEO practices into everything we do. That way, we have mastered SEO for the time-poor. We Don’t follow all 20-gazillion steps that experts recommend. We just focus on those that will make a measurable difference.

SHARABLE: Anthill now has four Twitter accounts, a vibrant LinkedIn Group and a not-so-vibrant Facebook Page. Would we recommend this to everyone? Most definitely not! Social Media should always be focused on achieving commercial outcomes. We’ll show you how.

MANAGEABLE: Discovering what you need to do is the easy part. Applying this advice is another other thing altogether. We’re all busy and online marketing can easily monopolise almost anyone’s daily routine. That’s why we created processes to automate our online activities. These are simple steps that any business can adopt.

Normally $895. Avoid our rising rate. SAVE TODAY!

When you think about it, $895 is already a pretty amazing price.

We guarantee that you will learn how to save more or make more $895 by simply attending.

However, to reward the early-birds, we’ve devised an even better offer.

Is this good value for money?

Many online conferences and workshops cost thousands of dollars to attend.

And, in most cases, you’ll spend the day watching a streaming parade of consultants pitching their services. This event is limited to 20 people, starting at 9am and ending at 4pm (drinks to follow). And James won’t pitch to you. (We promise!)

Each topic is divided into a lecture and a workshop, so that attendees can learn and then apply the lessons.

And remember….

• This Masterclass is NOT for spectators
• It’s about making a difference to YOUR business.
• It is a PRACTICAL hands-on course.
• It is about getting RESULTS.

At this Masterclass, you will be provided with valuable information, in a structured format.

You will be given personalised guidance. This event is for people with a desire to roll up their sleeves and radically improve their online marketing outcomes.

HERE’S THE IMPORTANT BIT…

You will learn how to do more for less and spend less to get more.

When and where?

SYDNEY

When: 30 September 2011
Where: Sydney CBD
Limited to 20 people

MELBOURNE

When: 7 October 2011
Where: Richmond, Victoria
Limited to 20 people

This workshop is normally made available to Anthill readers for $895 per ticket. Buy through Antmart and save! By improving your website, could you make more than the ticket price! Heck yeah!

Still not sure?

Here’s what others have said about the Masterclass:

“Anytime I attend a workshop / seminar (paid or otherwise) I mentally do a quick evaluation after the event on four metrics:

1. Did the event match the sales pitch (on topic, no bait & switch etc)?
2. Did I learn something new & useful ?
3. Did I enjoy myself ?
4. Value for money – acceptable ROI !

Today’s MasterClass scored a “Yes” on all counts.”

John Power, BizTools

“For me it was certainly a day well-invested. Just following up on all my notes will keep me gainfully occupied for days.”

Ayudh Nagara, AngelAuctions

“It was definitely well worth the cost, with measures implemented since Friday saving us approx $4K… I enjoyed the Masterclass lessons, examples and discussions immensely, with the added benefit of meeting you and the other fascinating attendees for drinks afterward. I found the way you presented the material to be engaging and logical, and it all made sense, with quite a few ‘ah-ha!’ moments!”

Tracie Thompson, LINUS Information Security Solutions

“Your day rocked and I hope your next one is as boisterous as ours.”

Kel Langeliers

“Thank heaps for all your insights and knowledge; it was a really great day and I for one got heaps out of it… I look forward to receiving more of your insights via the land of twitter!”

Sarah McCully

So, ask yourself, is your website important to your business? Are you properly exploiting social media? Do you understand search engine optimisation? Are you wasting money on ineffective marketing? If you’re NOT getting adequate results from online marketing, don’t worry. That’s what this Masterclass is all about.

This book provides a checklist for the entrepreneur to assist in developing a strategy to raise finance.