Blogs
Is this the best or worst promotion for a startup space you’ve ever seen?
Large companies spend big bucks on making their organisations look uber-sophisticated and polished. This video, on the other hand, took three minutes and 12 seconds to film and maybe a little less to edit. (Maybe.) It’s a very ‘lean’ debut for a much needed addition to the Queensland startup ecosystem. And that’s exactly how it should be.
Here’s why saying ‘My customers are not on Facebook’ is like saying ‘My customers don’t watch television’. It’s kinda stoopid.
An old buddy of mine recently mentioned that his business had no place on Facebook. What my unsuspecting friend didn’t realise was that, on the following day, I was scheduled to make a presentation on “How to create a self-building, largely self-managing Facebook prospect base” on behalf of Interactive Minds. While that exchange lasted, maybe, 45 minutes, I have distilled my main arguments into this two-minute hump dump.
A community is not a business (Or, “How do I monetise my web business?”)
In this clip, I answer a surprisingly common question: How do I monetise my web business? Firstly, let me just say, if you aren’t monetising it, it ain’t a business. It’s a community. And, most likely, it’s an unsustainable community. Because, for any community to last, at some point someone needs to get paid.
What’s better than an elevator pitch? A Gaddie Pitch! [VIDEO]
In this clip, filmed at the Fishberners Incubator in Ultimo Sydney, I look kind of crazy. I’d just disembarked from a super-early flight and the iPhone strangely reversed everything, including my facial expessions. (Weird.) But there’s nothing crazy, strange or weird about the pitching technique that is the focus of this week’s Hump Dump.
Do your clients and business partners make you laugh? It’s the first rule of a successful commercial relationship.
A casual breakfast conversation with MCR’s Peter Christo about kids, family and friendship prompted this week’s Hump Dump. Why do so many of us fail to follow the same principles we apply to our personal relationships when conducting business? Perhaps we could all learn something from Peter’s conversation with a five year old.
The Herald Sun Paywall: The nitty gritty on how Australia’s largest daily newspaper is going freemium.
Last night, I was privileged to find myself among a small group of Melbourne digital influencers and a handful of News Ltd executives to witness the unveiling of the Herald Sun’s new online offering (due to be rolled out from next Monday). More importantly (and rather unexpectedly), we found ourselves being treated to a candid discussion about News Ltd’s plans for monetising this site, the new digital home of Australia’s highest circulating daily newspaper.
Could your website be subject to the proposed media watchdog?
Over the past few days, much has been written about a proposal issued by Communications Minister Stephen Conroy seeking to introduce a government funded media regulator. However, no-one has yet addressed how these changes are likely to affect a far larger and arguably more influential interest group than the established media players. Naturally, I’m talking about the hundreds of thousands of businesses that actively blog.
Want to get your business featured in Anthill? Or just about any other media outlet?
If there’s one question that I’m asked, in my role as editor, more frequently than any other it’s this: “How do I get you to write about my business in Anthill?” And, like many members of my profession, I grow cynical and closed-minded. Today, I hope to end this scenario. I can’t make you rich but, hopefully, I can help make you famous. (I mean ‘more’ famous.)
How to create a video tutorial in under six minutes
I’m no expert on video production. Or the intricacies of video search engine optimisation. But, inspired by Jim Stewart’s webinar on Anthill today, I took it upon myself, in the closing minutes of my lunch break, to practice what he preached and create a video… on how to create a video. It was filmed in one take. It is filled with stammering and stuttering. (So, please be kind.) But, if you can endure the first two minutes, it shows — step-by-step — how to create a tutorial video in under six minutes. Ready, fire… aim.
Australian retailers need to put up or shut up when it comes to Ecommerce
The online shopping revolution has left major Australian bricks-and-mortar retailers hurting, says Adrian Mullan. Yet, their deepening woes seem only likely to be worsened by their refusal to deal with the problem. It’s time for them to stop complaining and accept that they must make a choice: innovate or perish.
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