Articles
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Degrees of connection: 10 ways to boost your business network
You should treat networking as an extension of your current marketing and business development efforts. Below are a few tips for making it as painless and productive as possible:
Personal branding
Richard Branson, Madonna, Tiger Woods … branding is not just for business. These celebrities know that personal branding is just as critical as the...
It was an Ah-Ouch! moment
Yes, the combination of bugs, electricity and the Australian way has always brought pleasure and pain to the Christmas season. That's why we have chosen to honour US patent 5107620, the electrified table-cloth as our Bi-Goodness this February, as we meander back to work, with fond memories of backyards, BBQs and buzzing flies.
How do carbon credits actually reduce greenhouse gas emissions?
Previously, I covered how cap and trade schemes provide economic incentives for businesses to gradually reduce their carbon emissions in a cost-optimal manner. I...
Advertising trails behind the naked front
Walk through your local shopping centre and you will be accosted by countless near-naked ladies showing off their underwear or their fancy perfume from...
Pitch power
An entertaining experience will become a good story, just as surely as a colourful moment will evolve into a compelling anecdote. Successful people understand...
The silver lining to climate change
During 2007, it became apparent that climate change – and I am including clean energy and water as part of the mix – was...
From MySpace to My Marketplace
It’s 8.45am. I sit at my desk, check my Facebook profile and laugh at my friends’ shenanigans over the weekend. I answer a poll...
Political Animals
There’s never been a better time to consider a career in politics. The change of Federal government following the 2007 election has resulted in...
Small is still beautiful
Small is still beautiful…. when it comes to exporting, that is. That’s the word from the Australian Bureau of Statistics (ABS), which estimates that...
Will Microsoft become the next Billy Joel?
Coming up with a good idea for a product or service is hard. Getting it into market is harder still. But perhaps hardest of...
How to stage a lightning listing
When UCMS CEO Denise Pitt decided to list this national CRM provider in less than nine weeks, her advisers thought she was joking. One...
Who’s looking after you, kid?
“Of all the trade marks on all the brands in all the world, she had to copy mine.” – not spoken by Humphrey Bogart...
Who's looking after you, kid?
“Of all the trade marks on all the brands in all the world, she had to copy mine.” – not spoken by Humphrey Bogart...
Victorian Technology Profiles Dec 07/Jan 08
AUDITING MADE EASY
Auditing company procedures can be an onerous task, but when those procedures involve the health and safety of your employees and the...
Andrew Gaze – The business of basketball
As Australian basketball icon and long-time Melbourne Tigers player, Andrew Gaze learnt a lot about the business of basketball. But that didn’t stop him...
Book reviews
WHO KILLED CHANNEL 9: THE DEATH OF KERRY PACKER’S MIGHTY TV DREAM MACHINE.
This tell-all account of the woes that have befallen the once dominant...
The importance of keeping research records
In the spring of 1997, Alberto Stampa filed a US provisional patent application claiming a process for making loratadine, the active ingredient in the...
Profiting from web traffic
In the first instalment of this three-part series, we provided some tips to help your website fly up the Google organic listings by targeting...
