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The full package

About four years ago I took a break from my day job and went to Hollywood to chase Australian actors and filmmakers. The idea was to write a piece for Rolling Stone Australia on the lives of Aussie expats working in the entertainment industry. It was a similar project to one I had done a year earlier looking into the lives of expats in the technology equivalent of Hollywood - San Francisco's Bay Area.

Tunnel Talk: Australia’s Web 2.0 pioneers

It's been a tough ride for the online crowd, but things are finally moving again, thanks to broadband uptake, new technologies and a bootstrapping ethos that never really died. We chatted to four of our leading internet entrepreneurs about the state of web 2.0 in Australia.

Tunnel Talk: Australia's Web 2.0 pioneers

It's been a tough ride for the online crowd, but things are finally moving again, thanks to broadband uptake, new technologies and a bootstrapping ethos that never really died. We chatted to four of our leading internet entrepreneurs about the state of web 2.0 in Australia.

Alternative exits

'Going Public' means different things to different people. For the entrepreneur it's the capital injection to take the business to dizzy heights. To investors...

How to succeed in 2007

NEW YEAR, FRESH START Ever dreamed of ditching the day job? Swapping from salary slave to enterprising entrepreneur? Of course you have. But what...

Ninja marketing

FIGHT LIKE A NINJA, PLEASE LIKE A GEISHA THE NINE CODES OF NINJA MARKETING Marketing is both a science and an art. It is also like...

Built to flip

Some companies are built to be sold. The intellectual property and business processes are bedded down and bundled into a transferable package. Find a market gap, identify potential buyers, build it, drive home the value and make the trade sale. And then, if you enjoyed the ride, do it again.

The Dumb Report, 2006

Even the brightest of ideas can quickly lose its shine. All it takes is a moment of distraction, an unforeseen complication... or an act...

Victorian Technology Profiles Oct/Nov 06

The path from start-up to success story can be a challenging journey. These two Victorian innovators are taking the path less travelled, turning good ideas into profitable international businesses, and they're not looking back!

Legal: Business method patents

One of the great misconceptions about patents is that they can only be obtained on an invention of a tangible item. However, patents can also be obtained for how a business function is performed, provided certain criteria are met. These patents are known as "business method patents".

Raising capital: Catching an investor's eye

For small-to-medium sized enterprises, it takes more than just a well-rehearsed sales pitch to catch and keep the eye of a cashed-up suitor.

Raising capital: Catching an investor’s eye

For small-to-medium sized enterprises, it takes more than just a well-rehearsed sales pitch to catch and keep the eye of a cashed-up suitor.

Online: How to stand out from the online pack

It's not news that the number of eyeballs searching for products and services online is growing rapidly. But you're possibly not aware of just how rapidly growth in internet commerce is occurring.

Marketing: The media interview

Don't be caught unprepared if a journalist calls your office requesting an interview. Preparation is the difference between good publicity and bad publicity. Here are some simple things you can do to maximise the outcomes of a media interview.

Strategy: Effective leadership

While it may be heretical to some, I believe great leaders are made, not born. Undoubtedly, there are those among us who inherited certain traits that naturally lead them to leadership roles. But any individual with the right character, willpower and discipline can become a great leader.

Google wants you to stop Googling

As anyone who has passed within earshot of me over the last few years knows, I'm a Googleophile. Of course, this hardly makes me Robinson Crusoe. Millions of people around the globe believe Google is more than merely a hyper-successful technology company; it is a force for human advancement.

Book reviews

Winning Credibility: A guide for building a business from rags to riches and Marketing Works: Unlocking big company strategies for small business reviewed.

Relax on the run

Illustration by Sam Griffin Are you under the pump at work? A soothing massage could be just the ticket, if only you could find the...

Ant Bytes — AA18

ANT BYTES

Wil Anderson – Comedian

Discovering that you just don't cut it as a stand-up comedian must be one of life's tougher lessons. Wil Anderson is thankful this never happened to him, but he has learnt a trick or two on his journey from the Canberra Press Gallery to a theatre near you.

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE