Articles

Public Relations is the art of relevant storytelling for corporations and individuals. It’s about finding your story and communicating your story to create allure and desire around your brand. Most importantly, it’s about effective, infectious communication which generates positive results.

We see it every week in the gossip mags: “Up-and-coming wannabe movie star ‘caught’ schmoozing at the hottest party with established (and too often married) star.” None of this is accidental, neither is it accidental when new and typically ‘unknown’ music acts get to headline for international artists on tour. It’s blatant PR.

Nearly three out of four Australian businesswomen use social media as part of their marketing strategy, according to a survey released by the Australian Businesswomen’s Network. Social media tools such as Twitter and LinkedIn are firmly established as an important component of a business’ marketing strategy, said Suzi Dafnis, community director of ABN, a training, mentoring and advocacy organisation with more than 20,000 members.

Australian business are upbeat about the future -- or, at the least, they are putting on a brave face. The latest MYOB Business Monitor reveals that 74% of businesses reported revenue levels the same as a year ago, or higher.

Voice mail is the most frequently called number, according to an ambitious report by The Full Circle Group, an Australian telecommunications cost management firm. And the best to time to make a business call is not 10am on a Tuesday.

This article is the fourth in The Anthill Guide to Online Marketing for Small Business (and Startups) series. Last time, we identified common terminology associated with online marketing and revealed how some websites artificially inflate Page Impressions. Today, we continue this theme and look more deeply into the science of online advertising, so that you may talk like an expert, and get ROI!

The moment Google unveiled its novelty technology Instant Search it inspired a young Stanford student Feross Aboukhadijeh to create an Instant search experience for Youtube. He posted his work on Hacker News and, within 24 hours, Feross received a tweet directly from Youtube CEO Chad Hurley asking "Are you ready to leave school?"

Display advertising offers one of the lowest click-through and conversion rates of any online channel. Yet there are solutions. Search engines and analytics packages are loaded with valuable data that can be used for display. Here are two tactics you can use to increase traffic with search data.

Does an eyebrow-raising or giggle-inducing name boost a business' profile or increase its clientele? Why not ask Men Behaving Handy, Great Lay Tiling, Getting to Mow You or Bzzzt Electrical Services.

Forget wearing that balaclava and rummaging through rubbish bins. These days the Internet makes sneaking around, gathering your competitive intelligence, super-easy to do. Fiona Mackenzie offers up six insider secrets to get you started.

The average value of large fraud cases in Australia remains well above $2 million, despite the total value of large frauds decreasing in the last six months, according to a recent report.

We so enjoy seeing winners of Anthill awards receive accolades elsewhere. Not that we're surprised, of course. It's simply gratifying to see other arbiters of business acumen rise to our level of discernment and taste. And so it is for Ernst & Young, which recently announced its Entrepreneur of the Year Southern region awards.

Networking isn’t about making a quick sale or converting people. It’s about building the foundation for a strong and powerful relationship. Focusing mainly on the sale is a great way to alienate!

Fitness centres are feeling the burn of social media. That's gymrat-ese for "it's working." According to a trend report by Australian debit service provider Ezypay, gyms are increasingly using established online people connectors such as Facebook and Twitter to bring their members together for lasting relationships with each other and their fitness centre.

Corridor combat: when two people who are not getting on well at work – pass each other in the corridor – each smiles at the other while muttering silently “F… you”.

Does the iPad have what it takes to save the newspaper industry? That’s what Matthew da Silva asked a number of leading experts in the fields of digital media and mobile technology. As he reports, expert opinion is so far mixed – but one thing is certain: it’s up to news companies to capitalise on innovation by understanding their readers’ rapidly evolving lifestyles.

Confidence in the federal government's polices hit its lowest point since August 2008 in the latest Sensis Business Index quarterly survey. What will the hung Parliament resulting from the election do to that already shaky confidence? The mind boggles.

Confidence in the federal government's polices hit its lowest point since August 2008 in the latest Sensis Business Index quarterly survey. What will the hung Parliament resulting from the election do to that already shaky confidence? The mind boggles.

My Customer Testimonals interviews people chosen from a business' clientele, and turns those interviews into audio clips and transcripts that the business can use for marketing and advertising.

A vigilant cybersecurity consultant in Sydney, a self-made-man success story out of Darwin, and a tiny but persistent teacher-recruiting outfit in suburban Adelaide are among this year's winners of the Telstra Business Awards.