Articles
Intellectual capital – the hidden assets of your business
The past 20 years has seen increased recognition of the role that intangible assets play in contributing to a company’s value. This is demonstrated by the diminishing correlation between market value and net asset value. The gap or ‘hidden value’ resides in the intangible assets of the organisation, which, until recently, remained largely unidentified and [...]
Strategy: The strategy-execution gap
Understanding the dynamics of change within an industry and being able to leverage the uncertainty this brings for profitable advantage is critical to entrepreneurial success. Many entrepreneurs are good strategists, able to intuitively sense and respond to change. This innate grasp of the big picture, however, does not always translate into well structured strategic [...]
Marketing: Relationship marketing
Do you know how much it costs your business to retain a customer? Compare this to the costs of attracting a new customer and you’ll be surprised. WHAT IS RELATIONSHIP MARKETING? Smart businesses understand that the cost of retaining an existing customer is significantly less than the cost of attracting a new [...]
Wonderful World Wide Web
donaldtrump.trumpuniversity.com For those who found themselves captivated each week by Donald Trump’s capitalistic antics (or his bad hair-do) in his hit show The Apprentice, the property tycoon has now found his way onto the web. Launched in May this year, The Trump Blog lays down the billionaire’s opinions on everything from the increasing [...]
Book reviews
Lovemarks – the future beyond brands Kevin Roberts How many times have you watched an ad on TV and thought, ‘How could they get it so wrong?’ Often the worst offenders are trying, desperately and without success, to reach you on an emotional level by appealing to your inner fears, hopes and dreams. [...]
Ant Bytes — AA12
We’re all aware that small companies can be more nimble and innovative than bigger ones. But being innovative will do you no good in the long run if your company is a one-trick pony. History is littered with examples of small companies that have pioneered the way forward for new technologies or business practices, only [...]
The Luddites shall inherit the past
I’m not an IT guru. I’m not even an IT journeyman. In fact, when IT people converse, I zone out completely and contemplate whether their peculiar dialect was devised solely so they can discuss, unhindered, the shortcomings of others in the room who don’t share their Martian ethnicity. But, having established my credentials as [...]
Don’t kill bill
Following the tech market these days is a bit like watching a Japanese b-grade disaster movie. While Microsoft has long held the title as the heavyweight Godzilla, there is no doubt that the new 1000 pound gorilla is Google as King Kong. First it was search. Round one to the Kong. Now, if you believe [...]
Innovation versus bulk
We’re all aware that small companies can be more nimble and innovative than bigger ones. But being innovative will do you no good in the long run if your company is a one-trick pony. History is littered with examples of small companies that have pioneered the way forward for new technologies or business practices, only [...]
Parallel parking
Technology parks, incubators and enterprise centres. Some of the world’s best high-tech R&D emanates from technology parks and Australia’s technology parks are world class. The concept is simple: gather an elite community of technology researchers and commercialisation experts in one location where they can work and network with like-minded professionals. More than glorified business parks [...]
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