Articles
Anthill Cool Company winner Starlettos delivered the goodies at this year’s Oscars
Forget Streep, Scorsese et al, the real winners at this year’s Oscars was the A-listers’ heels. While piccies of Hollywood’s elite in their fancy frocks have been splashes across the papers, behind the scenes Australian company Starlettos was working its magic.
Are you guilty of ‘scattergun’ marketing? Straight shootin’ tips for sales and marketing success
Without a doubt, sales and marketing are necessary for any successful business. The are, rightly or wrongly, often bundled together and labelled as being ‘the same thing’. In reality, they serve a common goal but require different, yet complementary approaches to yield results. Marketing helps a business reach out to the market. Sales produces revenue. But [...]
Freelancer.com bids for Guinness world record with Internet Scavenger Hunt
Australian startup, Freelancer.com is after a Guiness world record. The outsourcing and crowdsourcing marketplace operator is aiming to host the biggest scavenger hunt ever. The two-week challenge comprises over 100 cryptic tasks, requiring online collaboration and creativity. Juicy prize money is available to the ultimate winner.
Pre-loved digital music marketplace: how you can on-sell your embarrassing music choices
Is your iPod the place where embarrassing tunes go to die? Be kind to your ears, clear space on your hard drive, and earn some ker-ching for new music with the help of ReDigi.
The 100 pound gorilla in the room makes a move; how Visa plans to play catch up in the mobile payments market
Visa, the Big Daddy of credit cards, is finally waking up to today’s mobile world, and hoping it can get its cut of tomorrow’s mobile payments pie. At the Mobile World Congress in Barcelona, the world’s largest credit card provider announced a partnership with chip giant Intel that will help users of cellphones and other [...]
A young entrepreneur mad about diamonds, with a hybrid model that’s a cut above the rest
Sabrina Kushnir, the 25-year-old founder of Kush Diamonds, has jewellry in her genes. However, it’s her hybrid business model that puts a new twist on her vaunted pedigree. Kushnir uses a balance of online, retail and wholesale business practices to reach customers and retailers. Her mission: hand-crafted gems, an intimate boutique atmosphere, and affordable wholesale prices.
ANZ Bank jumps on the startup incubator bandwagon
Just about everybody wants to get in on the startup scene. And early. That is because entrepreneurship has been a shining star amid all the doom-and-gloom of the global economy since the 2008 global financial crisis. Two factors have buoyed hopes. #1 Huge technology success stories, such as Facebook and Twitter, have led many to [...]
How to take the pain out of buying the perfect PC for your business
Buying computers might seem the easiest thing to do. After all, most of us know the basics, and many of us know a little more than that. Still, it is important to recognise that office machines are a different beast than the ones we buy for play (and some work.)
5 easy ways to spot a cowboy (Is your SEO ‘Expert’ taking you for a ride?)
Choosing an SEO company is tough for any business and the fact that the industry is rife with cowboys provides an additional challenge. Who’s not telling the whole truth and nothing but the truth? Who’s in it for the quick buck and doesn’t care about your business? (Hint: if you hear, “We guarantee results!” — put the phone down immediately.)
How fast? At last, a quantum computing breakthrough that has real potential
For decades, researchers the world over have pursued what could probably be called the Holy Grail of computing: the single-atom transistor. But now that race has been declared over by physicists from UNSW.
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