Anthill Magazine

How to turn your knowledge into products [WEBINAR]

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Anthill TV

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Now, that’s what I call Beer O’Clock! How to get your team to do the boring stuff

April 27, 2012 | Tech & Innovation

Tired of doing compulsory time sheets? JWT in Brazil had an idea about how to make time sheets more fun. A little bit of technology, a bit of beer, and the near impossible happened. Time sheets were completed with minimal fuss.

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Ever wondered if you’re making a difference? The truth is, without even trying, everything you do is changing the universe

By boiling the kettle to make a cup of coffee, you are changing the universe. How? Pauli’s Exclusion Principle means that a change in energy levels in one part of universe, means the rest of the universe must adapt and move to accommodate the change. Energy levels aren’t just for the drumming circles in Byron Bay. And yes, this has a lot to do with entrepreneurship.

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Why I love being proven wrong, well sometimes. I’ll admit it, I was wrong about ukuleles

Before giving my two cents worth, I often utter: “I’m happy to be proven wrong”. And, I genuinely mean it. So, with this TED video, I found the need to reassess my opinion of the ukulele. I’ve also found ukulele is a really weird word to type.

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Bears! Hunters! Salty language! It’s time for another choose-your-own-adventure ad

April 20, 2012 | Marketing & Media

You might recall the first interactive YouTube ad from Tipp-Ex, you know, the correcting tape that you use if you still bother to hand write. First time round, the Bear and Hunter ads got something like 50 million views on YouTube. The choose-your-own-adventure nature of the ads made them a repeat experience for many. Well, they’re back.

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Why Coke wins, every time, when it comes to branding and making customers happy [VIDEO]

April 19, 2012 | Marketing & Media

When it comes to branding and creating customer engagement, Coke wins. Every time. You know what to expect; the colours, the swirls, the shape of the bottle. You also have an expectation around what the brand experience is going to be. It’s one of the few companies in the world that can create this kind of brand experience.

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Is this the best or worst promotion for a startup space you’ve ever seen?

Large companies spend big bucks on making their organisations look uber-sophisticated and polished. This video, on the other hand, took three minutes and 12 seconds to film and maybe a little less to edit. (Maybe.) It’s a very ‘lean’ debut for a much needed addition to the Queensland startup ecosystem. And that’s exactly how it should be.

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Here’s why saying ‘My customers are not on Facebook’ is like saying ‘My customers don’t watch television’. It’s kinda stoopid.

April 18, 2012 | Marketing & Media

An old buddy of mine recently mentioned that his business had no place on Facebook. What my unsuspecting friend didn’t realise was that, on the following day, I was scheduled to make a presentation on “How to create a self-building, largely self-managing Facebook prospect base” on behalf of Interactive Minds. While that exchange lasted, maybe, 45 minutes, I have distilled my main arguments into this two-minute hump dump.

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Is this the coolest thing since the iPhone? Pebble raises a crazy amount of cash in 72 hours

April 16, 2012 | Tech & Innovation

Pebble began its Kickstarter campaign on April 11. The target investment was $100,000. Within 28 hours, more than $1 million had been raised. Four days later, the tally has just clocked over $2.7 million. Could Pebble become the coolest thing since the iPhone?

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Is this the best use of Twitter yet? ASCII Art takes on a whole new context [VIDEO]

April 13, 2012 | Marketing & Media

Are you old enough to remember the hilarity of ASCII art in plain text chat services? You know, using just the characters on your keyboard to create a funny, or rude (gasp!), image within the chat stream? Well, add ASCII art to a Twitter stream and some magic happens.

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Why introverts make great entrepreneurs [VIDEO]

Well, why wouldn’t they? There’s nothing wrong with being an introvert. There has been recent research about mavericks, or extroverts, being more likely to be entrepreneurs. Yet, the introverted entrepreneur is not as rare as you might think.

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Key People enjoy a special status in their chosen field because they are well connected, well known, well regarded and highly valued.

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What do you know about Google AdWords? This hub was developed to answer the questions you already have, and those you haven't thought yet to ask.

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Sponsored by AusIndustry

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Sponsored by Antmart

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