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5 steps to stand out in your market using internet video [WEBINAR]

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Anthill TV

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Anthill’s definitive best (Go Ferris!) and worst (Oh, Elton?) of Super Bowl commercials 2012

February 9, 2012 | Marketing & Media

Call it a cliche. Call it gratuitously opportunistic. Call it what you will. But we know that whenever we run a post featuring a new, popular or funny commercial, your clicking fingers get awfully itchy. (Don’t deny it. We have the stats to prove it.) Hence, here they are, the best and worst of the Super Bowl ads for 2012 (according to Anthill).

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OK Go gives new meaning to giving a Chevy a tune-up [VIDEO]

February 9, 2012 |

In hindsight, this was a match in some mad, musical heaven: those wacky, inventive rockers OK Go and the over-the-top oeuvre of Super Bowl commercials. Partnering with Chevrolet, they pilot a specially outfitted Sonic through the California desert to bang out a version of their song “Needing/Wanting.”

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Tropfest releases iPhone app for 20th anniversary of short film festival

February 9, 2012 | Articles

Tropfest, Australia’s most prestigious short film festival and iconic cultural event, has for the first time released an iPhone app on its 20th anniversary. The app has been produced by Captiv8, a Bondi Beach broadcast and digital studio that has produced motion graphics for Tropfest for the past three years.

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Show Pony Fashion uses social media to make $1M in first year. Who says Australian retail doesn’t understand Facebook?

February 6, 2012 | Tech & Innovation

Founded little over a year ago on the back of a credit card ‘investment’ Show Pony Fashion has defied the industry trend of sliding sales to post it’s first million dollars in revenue. A combination of internationally-inspired, Australian-designed and affordable garments coupled with an intelligent approach to social media and ecommerce seems to have struck a chord with Australia’s fashion-conscious women.

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More want to watch Pygg grow fatter

February 6, 2012 | Startup & Entrepreneurship

Pygg’s stock is rising. The Australian-born Twitter payment pioneer has banked $600,000 in new angel capital. Pollenizer, the startup incubator, raised most of the amount from a bunch of new and previous investors.

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What’s the most inspiring thing anyone has ever said to you?

February 3, 2012 | Anty-Climax

At Anthill HQ, we like to think that we’ve been responsible for the occasional inspiring quote. We certainly like to share the rare and spontaneous moments of others, when business leaders and creative thinkers bring a new idea or way of thinking into the world. Watch and listen carefully. These inspirational words will change your life. Maybe.

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Crowdsource your financial modelling? New Aussie online marketplace launches for lovers of spreadsheets.

February 2, 2012 | Startup & Entrepreneurship

Just because your CV says you’re a spreadsheet maestro, doesn’t make it true. Before you flub your company’s finances, check out new Melbourne-based online marketplace Vumero.

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Pete Williams’ EXTREME ‘content leverage system’ video

February 2, 2012 | Tech & Innovation

If you attended yesterday’s webinar with Pete Williams on outsourcing, offshoring and crowdsourcing, you might recall that I asked Pete whether we could share a video of his that I was fortunate enough to stumble across in the not-so-distant past. As mentioned, this video really got my head spinning. It begins with one logical and familiar example of outsourcing (creating content for a website) and then takes the process to the… wait for it… EXTREME! (Because Pete’s an outsourcing ‘extremist’, see?)

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Ferris Bueller: The Sequel? (Matthew Broderick chucks a sickie)

January 31, 2012 | Marketing & Media

Clearly crafted to appeal to the maturing Gen X market, this Honda ad has been released as an an attempt to score a pre-Super Bowl touchdown. While traditional advertising budgets are decreasing, Super Bowl advertising costs are on the rise — not because of the vast number of people who watch ‘the game’ but because of the even vaster number who share the ‘made to be viral’ clips.

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Sh*t people say in Silicon Valley

January 27, 2012 | Funding & Finance

You’ve no doubt heard of the Twitter meme @shitmydadsays. You may have seen Shit People Say on Facebook. But we’re guessing that you’ve never even contemplated checking out Shit White Girls Say to Black Girls or Shit People Say to Tattooed People. The YouTube meme seems to have no limit. And we think that’s great, otherwise we wouldn’t have this clip to intro. Roll tape.

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