Anthill Magazine

Debate rages at Mumbrella/Anthill Online Marketing by Design in Sydney last night — #mumhill feed

There were plenty of great insights and conversations about marketing and social media shared at last night’s Online Marketing By Design event held at the Shelbourne Hotel in Sydney, co-hosted by Mumbrella and Anthill Magazine. We videoed proceedings and will be posting the best bits on ...

Website of the Week: The Loop helps creative people sell themselves

Creative industries have changed dramatically over the past decade, but unfortunately the options for creative professionals to showcase their talent to peers and prospective employers hasn’t. Until now. When it comes to recruiting creative talent, most employers still rely on word of mouth rather than running ...

Research: Australians lead the world in time spent on social media

A recent survey by The Nielsen Company has shown a global rise of time spent on social networking sites, such as Facebook and Twitter, of two and a half hours for December 2009 and December 2008. Going from three hours to five and a half ...

Feature: Employer exploitation of foreign students in Australia is rife

However, as Matthew da Silva and Mingming Feng report, Australia’s educational institutions have far more appetite for international student tuition than local employers have for hiring these students as legitimate employees, causing young foreigners to reconsider Australia as their educational destination of choice. Andie Feng got ...

The value of entering awards for small business

Every year, whether they are successful or not, entrants in business awards programs sing the praises of just completing the process. Johanna Baker-Dowdell reflects of a year of commercial self-discovery. As a public relations consultant, I have often nominated my clients for awards — and even ...

For success, reality must take precedence over public relations

The title of this post paraphrases a quote from physicist Richard Feynman. There are way too many people out there in business bullshitting to themselves, their staff and their customers. The simple truth is that if you run your business like its amateur hour, no matter how ...

How to finance a BIMBO

Want to take it to the next level in your company. It might be time to finance BIMBO. Todd O’Neil explains. For both business buyers and management teams alike, the BIMBO — Buy In, Management Buy Out — is an excellent way to achieve their goals ...

Social Media’s BIG year — An illustrated video retrospective

2009 was the year that graphic sketch videos — brief clips using slickly produced animations to explain new products or complicated concepts — came of age. There was one to explain the origins of the Global Financial Crisis. Another on the History of the Internet. ...

The History of Social Media: As Seen by Geekstorians

People who who say social media is a fad have a profound misunderstanding of the internet and the reasons why people love it so, says Leela Cosgrove. You probably wouldn’t know it to read me, but I’m very sentimental about beginnings and endings. I find the ...

Four essential X-Factor elements for success

If you’re familiar with Sam Horn’s bestselling book, ‘POP! Stand Out in any Crowd‘, then you will have a head start on appreciating the kind of ‘POP culture’ we’re about to explore together. An influential personal brand is a heady and unpredictable mix. If it were a recipe, I’m ...