Marketing

Create a marketing campaign in 60 seconds

Create a marketing campaign in 60 seconds

Stuck for an idea for your next marketing campaign? Short on the cash to fund it? Pick a card. Elaborate professional marketing is mostly out of bounds for startups and SMEs. While many resources are available to ...

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Marketing

I’m sick of Marketing Secrets (The problem with SME marketing)

I’m sick of Marketing Secrets (The problem with SME marketing)

Since ‘The Secret’ was revealed on our newly purchased flat screens, sending punters trotting into bookshops to wish away their credit card balances, it seems that the world of small business has become shrouded in ...

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Editor's blog

How I made Twitter my ‘dirty whore’ and got suspended

How I made Twitter my ‘dirty whore’ and got suspended

I can not count the number of posts I have read on how to profit from Twitter. It seems that everyone has a theory, except the good people at Twitter, of course, who have yet ...

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