Anthill Magazine

Q&A: Renai LeMay on going solo and launching a news service

Some weeks ago, Sydney-based tech reporter Renai LeMay tweeted his plans to leave ZDNet Australia. He then told us, on the day after Australia Day, that he had launched Delimiter, a technology news wire service in direct competition with the AAP. A week on from ...

How I made Twitter my ‘dirty whore’ and got suspended

I can not count the number of posts I have read on how to profit from Twitter. It seems that everyone has a theory, except the good people at Twitter, of course, who have yet to develop their own revenue model. Most advice that I have ...

Do you really understand online marketing? It’s about more than having a pretty website.

If you are serious about growing your business through online marketing, Anthill is pleased to announce that it has extended the run of its sell-out event series, Online Marketing by Design, to include Sydney. This evening seminar and networking event is a must for any ...

Online Marketing by Design… comes to Sydney! (Digital Marketing Masterclass)

LATEST NEWS: SPEAKERS ANNOUNCED! CLICK HERE. If you are serious about growing your business through online marketing, Anthill is pleased to announce that it has extended the run of its sell-out event series, Online Marketing by Design, to include Sydney. This event is a must for ...

Why Seth Godin is the master of ’sharable’ (Anthill’s first rule of online marketing)

We’re quite proud of our efforts this year making the big transformation from print to digital. While we’re still slightly embarrassed about the awkward navigation of our existing site and the occasional unexpected glitch, we’ve neverthless undergone significant online growth over the past 10 months. In ...

How to harness bloggers to spread your message (the right way)

With the effectiveness of traditional media advertising channels waning, companies with new products and services are targeting the digerati in an effort to boost sales. But the blogosphere is renowned for being comprised of uncompromising mavericks who don’t play ball. Earlier this year, Australian wallet maker ...

Obfuscation for idiots: jargon and the end game

There is a plague underlying our seemingly happy nation. A scourge that must be eliminated at all costs. We shall hunt them, from beach to mountain — we shall eradicate them from the earth! The enemy shall be known by the name … People-who-have-to-use-big-words-to-sound-smart-even-in-marketing-copy-where-the-point-should-be-to-sell-rather-than-to-be-liked. I don’t know whether ...

Truth in advertising, and other delusions

There’s an old saying that goes: There are two things in this world that you would never consume if you saw how they were really made: laws and sausages. Perhaps marketing campaigns should be added to that list, if this bitingly satirical clip is anywhere ...

How to use human selfishness to fire up your marketing

Have you ever wondered why some companies seem to be more successful with their marketing than others? No matter what business you are in, it’s likely that there are millions of messages all competing for the attention of your target markets. Yet, only some messages produce ...

Crowdsourcing crisis: Should ‘Idea Bounty’ be renamed ‘Discount Idea Store’?

EDITOR’S NOTE: Here at Anthill, we’ve taken a particular interest in the evolving concept of crowdsourcing, and specifically the growing practice of companies sourcing creative ideas and designs from the crowd online. (In fact, in 2008 we even sourced the cover or our reader-generated Magazine ...