Anthill Magazine

Create a marketing campaign in 60 seconds

Stuck for an idea for your next marketing campaign? Short on the cash to fund it? Pick a card. Elaborate professional marketing is mostly out of bounds for startups and SMEs. While many resources are available to the small business owner, it often come down a ...

The worst viral TV ad ever? Coke’s pimped vending machine leaves a bad taste in my mouth.

We’ve been delighted to share some incredible ‘viral’ marketing clips through Anthill TV. I’m talking about concepts and videos assembled by creative agencies to help promote a brand — short films designed to evoke surprise, make us laugh and sometimes even cause emotional discomfort. When done ...

Entrepreneur’s Challenge: Build a startup in seven days and under $500. Day 3 — The Pitch

So you want to start a business but time and money are holding you back? Sebastien Eckersley-Maslin has set himself the challenge of launching a startup in seven days for less than $500. He’s posting daily summaries for seven days. This is his third post ...

MINI Cooper’s mainstreet marketing campaign thinks INSIDE the box

The team behind this recent Mini Cooper campaign have taken outdoor advertising to a whole new level: They’ve taken it down a notch. In what could possibly be described as 3D, ground-level advertising (we’re open to suggestions), Dutch agency Ubachswisbrun/JWT created this ‘visual piece’ to demonstrate ...

How I made Twitter my ‘dirty whore’ and got suspended

I can not count the number of posts I have read on how to profit from Twitter. It seems that everyone has a theory, except the good people at Twitter, of course, who have yet to develop their own revenue model. Most advice that I have ...

Do you really understand online marketing? It’s about more than having a pretty website.

If you are serious about growing your business through online marketing, Anthill is pleased to announce that it has extended the run of its sell-out event series, Online Marketing by Design, to include Sydney. This evening seminar and networking event is a must for any ...

Online Marketing by Design… comes to Sydney! (Digital Marketing Masterclass)

LATEST NEWS: SPEAKERS ANNOUNCED! CLICK HERE. If you are serious about growing your business through online marketing, Anthill is pleased to announce that it has extended the run of its sell-out event series, Online Marketing by Design, to include Sydney. This event is a must for ...

The 10 Dumbest Business Moments for 2009. It’s time to vote!

Two weeks ago, we asked our readers to help us assemble our annual Dumb Report, a selection of Australian goofs, gaffs and groaners from the worlds of business, politics, media and marketing from 2009. The suggestions arrived by way of blog comments, tweets, LinkedIn discussions and ...

Reddit co-founder Alexis Ohanian explains how one humpback whale rose to Web stardom

In this funny, rapid-fire four minute clip, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale’s rise to Web stardom. The lesson of Mister Splashy Pants is a must-see for meme-makers and marketers in the Facebook age.

Why Seth Godin is the master of ’sharable’ (Anthill’s first rule of online marketing)

We’re quite proud of our efforts this year making the big transformation from print to digital. While we’re still slightly embarrassed about the awkward navigation of our existing site and the occasional unexpected glitch, we’ve neverthless undergone significant online growth over the past 10 months. In ...