That is when Aussie Farmers Direct got its thinking cap on and shepherded a campaign that cut farmers’ losses and won it the marketing innovation award from AUSVEG, the national farm group that last week presented its National Awards for Excellence in Hobart.

Aussie Farmers Direct also won the Best Customer Experience award in the BRW AMPCSC Australian Retailer of the Year Awards.

Aussie Farmers Direct called last year’s crisis sooner than most. A supply glut cause by a bumper season and limited demand in overseas markets, not to mention the strong Australian dollar. With prices so low that didn’t even cover the cost of picking them, the Australian home delivery food group came up a plan to sell the oranges at steep discount — $3 for 3 lbs including delivery.

That campaign helped Australian farmers eventually sell one million more oranges than they sold in 2010, perhaps winning a lot of goodwill from consumers as well.

“Australia grows the best fruit and vegetables in the world, and we’re proud to deliver quality Australian produce to our customers each day,” said Braeden Lord, the chief executive of Aussie Farmers Direct. He said award recognises Aussie Farmers Direct’s commitment to Australian farmers;

The AUSVEG Marketing innovation Award was based on the below criteria:

• Creation of an innovative marketing solution, process or program

• Creation of new market opportunities for vegetables/potato products

• Significant impact on the industry and potential for long-term positive effects through sales, awareness, reach etc.

• Tangible and measurable results

Over the past four years, Aussie Farmers Direct estimates it has delivered more than 20,000 tonnes of Australian fruit & vegetables to urban households. The seven-year-old group has a customer base of 130,000 across the country.

AUSVEG represents the interest of growers to government and assist growers by making sure the National Vegetable Levy and National Potato Levy are invested in research and development that best meets the needs of the industry.

On 23 May 2012, Anthill Magazine’s James Tuckerman recorded the following webinar with Daniel Priestley, serial entrepreneur, best-selling author and the creator of the Key Person of Influence coaching program. The topic: How to turn your knowledge into products… and build a global empire in your underpants. [One Hour]

Watch the webinar

Get the extra offers

HANDOUTS: If you need the handout notes, follow this link: https://www.box.com/s/15a349001cf026a3138b

FREE BOOK: If you would like a copy of bestseller Key Person of Influence mentioned in the webinar, follow this link: https://anthillmagazine.wufoo.eu/forms/complete-the-form-to-get-the-book/

TICKET: If you would like a discount ticket ($19) to the Key Person of Influence event on 1 June in Melbourne or 30 June in Sydney, use this link: http://keypersonofinfluence.com.au/aff.html?p=ant&w=kpievent-fof (This link will magically reduce the price.)

VIDEO SERIES MENTIONED: If you would like to watch the video mentioned by James, follow this link: http://unbouncepages.com/conquer-landing-1/

The results of a survey suggest the online shopper is one in a hurry – tearing hurry, perhaps. The most impatient will exit if the web page doesn’t load in 15 seconds. And, believe it or not, that is a huge 44% of all shoppers. After 30 seconds, nearly 70% would give up and if a web page takes more than a minute to load, more than 90% would have walked away — perhaps to a rival shopping site.

“Some of the key sales drivers can be directly attributed back to the technology platforms that power the online store. Online shoppers are impatient,” Mark Randall, country manager of Rackspace Australia and New Zealand. “Carefully selecting a reliable and fast hosting solution, ideally with a Content Delivery Network capability, could mean that an online retailer greatly increases their chances of a successful sale.”

Rackspace Hosting (NYSE: RAX), a global IT hosting and cloud computing company, commissioned the survey, conducted by Roy Morgan Research.

The other significant finding of the survey is the low use of smartphones or apps for online shopping. In fact, Australians are about half as likely as Britishers to use an app or a smartphone for online purchases.

“Australians don’t seem to have taken to shopping on their smartphones or using M-commerce apps quite yet, with the vast majority using their PC or laptop for online purchases,” said Randall. “More than 85% of respondents make their online purchases on their home computers.”

Among other findings:

• 90% of Australians connected to the Internet shop online
• Over 90% of shoppers are buying for themselves, rarely buying gifts for others
• 83.2% prefer online shopping for its convenience
• 71.1% prefer online shopping because of potential bargains, and 60.8 % did so because of the ability to compare prices
• Only 47.4% did so for the “wider variety of products and services” available.

“Our survey indicates that online shopping in Australia is going strong and most Australians have and will continue to purchase online in 2012,” said Randall.

But “online retailers that don’t invest in website platforms that allows shoppers to easily browse through products, ensures that prices remain competitive, and deliver an overall convenient shopping experience could quickly lose business,” he added.

This video doesn’t help.

On November 20, 1985 when Microsoft released Windows 1.0, Steve Ballmer stepped in front of the camera to sell it.

Ballmer, employee number 30 at Microsoft, had been hired five years earlier by Bill Gates as a Business Manager.

1985 had been a big year. In the first week of November, the Theme song to Miami Vice was the number one single. Hence, the nod in the general direction of Don Johnson in Ballmer’s antics. A week later, We Built This City by Starship had cracked the number one position.

So, even back in 1985 trends moved quickly. Well, it did when it came to big hair and power rock.

Try to imagine Steve Jobs or Steve Wozniak doing a similar performance to the Ballmer informercial for the Apple IIC, which also launched in 1985. Oh wait, they didn’t.

Instead, they used Alan Greenspan to flog their wares. Check out Video #2 for Greenspan attempting to appeal to the affluent.

This was also the year that Jobs left Apple. If he had not been ousted, Jobs may not have become a product marketing genius.

So, here are two ads from the same era for two technology products that shaped the world we are now living in.

Here endth the 1985 technology advertising history lesson.

Video 1: Steve Ballmer selling Windows 1.0

Video 2: Alan Greenspan selling Apple IIC

As part of the upcoming XML Global Media Ideas conference on 8 – 10 June in Sydney, we’ve wrangled an opportunity for our readers to

Have you ever wanted to try your hand at radio journalism? Do you have hidden aspirations to hob-nob with the world’s business elite?

Well, we’re about to make your dreams come true. With the help of XML, we’ve lined up an amazing posse of creative commercial thinkers.

Now, all we need is YOU to conduct the interviews.

Would you like to interview one of these amazing people?

• Ian Charles Stewart (Co-founder of WiReD Magazine)
• Warren Coleman (Co-writer and Co-director of Happy Feet)
• Michael Naimark (Founding Member of the Atari Research Lab, the Apple Multimedia Lab and Lucasfilm Interactive)
• Shinta W. Dhanuwardoyo (Recognised by Globe Asia as one of the 99 Most Powerful Women in Jakarta)
• Gerry Gouy (Senior Director, Global Business Development, MTV Networks International)
• Corvida Raven (One of Time Magazine’s 25 Facebook Profiles You Should Subscribe to)

What’s a podcast? How will this work?

A podcast is just like a radio interview. Here’s a sample. Your job would be to follow our instructions, be available when required and have a gripping 10 minute conversation with an international business leader. (We’ll prep you in advance.)

If it all goes well, we’ll publish the final result. You’ll have gained a new experience, possibly a new contact and, should we publish the podcast, greater fame and social capital throughout the interwebs (or on Anthill, at least). Use the form below to register your interest.

To get started, register here.

What are the deadlines?

Act quickly because the deadline for expressions of interest is this Thursday 24 May 2012, at 5pm. The interview would need to be conducted during the week Monday 28 May to Friday 1 June 2012. Deadline: Thursday 24 May 2012, at 5pm.

Terms and conditions apply (obviously).

We can’t guarantee that we’ll be able to coordinate every interview, even if you are lucky (i.e. persuasive) enough to be selected. The speakers at this year’s XML Global Media Ideas conference are busy people. We’ll be working damn hard to secure the interview but we can’t promise it. Interviews with high profile people have a habit of falling through. (Unfortunately, it’s just part of the game.)

We also require that you be able to get your hands on some basic interview recording software or hardware. For example, should your interview be scheduled to take place via Skype (as is the most likely option), you may need to invest in some cheap and simple software such as CallGrabber. As above, we will provide some basic assistance to get you prepared.

Even if you do conduct an interview, we reserve the right not to publish it, subject to quality and other editorial considerations. In that instance, the worst that will have happened is that you will have had a conversation with an interesting person. We take no responsibility if this conversation, promotion or activity causes you any harm – to your financial position, reputation, whatever.

We also reserve the right to do whatever we want with the recording. We won’t make you sound like a goose. But we may use your recording for promotional purposes and may even sell it. Through your participation, you’ll be waiving any right to copyright, fees or royalties for your involvement. You waive any right to losses or costs incurred from your participation.

That’s right. When it comes to this thing called capitalism, we can be kind of mercenary. In short, we can’t make you rich. We can only help make you famous.

Here’s how you can register

This is your opportunity to reach out and speak with a remarkable person (and maybe make an impression), record your conversation (we’ll teach you how), raise your profile through Anthill (we’ll publish your interview as a podcast) and have a whole lot of fun!

To get started, register here.

Many business owners start marketing plans with grand ambitions, then quickly lose track of what’s been spent where, with what return (if any).

Here’s a list of marketing faithfuls you should skip for the remainder of 2012:

1. Advertising in the Yellow Pages for the sake of advertising in the Yellow Pages

Instead of letting their fingers do the walking, people have increasingly turned to the web for fast, informative search.

And why not? After all, today’s rich online marketing incorporates testimonials, photos, recommendations, and so on.

It may well be time to reassess your Yellow Pages spend. Determine whether it’s giving you valuable return on investment.

2. Paying to host a website that was last updated in 1990

If you last spruced up your website when dinosaurs roamed the earth, then you’re due some tough love: either fix it or take it down.

If your website’s outdated and looks rubbish via mobile you could be turning potential customers away in droves.

Fix it. Stat.

3. Reprinting stationery (and other old-school branding tools) without considering if they’re *actually* necessary

Do you really need all that stationary when so much of your marketing is (or can be) done online?

If the honest answer is a big, fat ‘No’, it’s time to redirect those funds.

4. Being annoying. Miz-spellings and the like

If you don’t have time to properly check your outgoing promotional materials, should you be sending them at all? Poorly edited newsletters, for example, could be doing more harm than good.

Not only are errors distracting, they can give the impression that your business is careless.

5. Trying to do everything in-house

Countless businesses waste time and money trying to do things in house that an expert could do better and faster.

If social media, online marketing tactics, or even setting up a website isn’t your core business, achieve a higher long-term ROI by engaging a professional.

Smart SMEs know that redirecting time and money to strategies that deliver the goods makes all the difference. Don’t delay: fine tune your marketing activities today.

Jo Macdermott is the chief Marketing Consultant from Next Marketing in Melbourne. Next Marketing is a full serviced Marketing Agency working with small and medium sized businesses.

Have you ever wondered…

Why every industry has only a few businesses that thrive and get more leads? And they don’t suffer from cash flow problems or lack of leads, even when there is an ‘economic downturn’.

They don’t have to ‘push’ or make stacks of cold calls. Leads come to them like metal filings to a magnet. They have fun. And their owners have more money and time to spend with their families and their friends.

WHEN: Tuesday 29 May 2012 (8:15am start. 1:30pm finish.)
WHERE: Victoria University (directions on purchase)
COST: Normally $49. Now $19!

EVENT PROMISE: By the end of the workshop, you will have at least 5-10 new contacts to develop new business, and you will be crystal clear about what to do for the next six months to get more leads (both offline and online) on a very small budget. REGISTER HERE.

Watch the video

Who are the speakers?

Antony Gaddie

He has closed $83 million in business in his career so far. He has helped Telstra, Pacnet, Cellnet and Microsoft, in addition to numerous other B2B organisations, get ‘big results from small budgets’. He is a guest lecturer, a brown belt in Karate and speaks four languages. A specialist in lead generation and workshop development, he is also widely known as the creator of the Gaddie Pitch, a pitching technique designed to streamline new introductions.

Troy Dean (Tonto Digital)

Troy Dean is the owner and a director or Tonto Digital. He is the author of “Page One in 24 Hours” and has lots of fun teaching people how to get more leads online. He is the social media manager of Jessica Watson and helps companies own their first page on Google.

James Tuckerman

James Tuckerman is an entrepreneur, angel investor, consultant, coach and public speaker. He is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parents’ home. He was then just 26 years of age. In early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product, taking the publishing industry by surprise and the blogosphere by storm.

Jen Bishop (LinkedInOlogist)

Jen Bishop is among LinkedIn Top Recommended globally.  Her articles have been published by NineMSN, Startup Smart and Dynamic Business. Jen is the director of Content and Copy, an organisation that specialises in how to get more leads through LinkedIn.

Attend and here’s what you’ll get

• Practical marketing ‘tools and weapons’ that you can start implementing within 30 days of the workshop, delivered by some of the biggest names in Marketing and Social Media in Australia.
• A system to help you understand marketing and how to get more leads without having to spend a bucket of cash!
• More confidence, more tools, greater understanding about how to use social media to get more leads.
• At least 20 new business contacts (from facilitated live networking at the workshop itself).

WHEN: Tuesday 29 May 2012 (8:15am start. 1:30pm finish.)
WHERE: Victoria University (directions on purchase)
COST: Normally $49. Now $19!

FREE WEBINAR

When: Wednesday 23 May 2012, 12-noon
Where: At your laptop, Mac or PC!
Cost: Complimentary*

Wouldn’t it be awesome if your hard earned knowledge could make you the big bucks?

YOU SAY…
But isn’t this how all industries operate?
The people with the skills get rich and famous?

WE SAY…
What planet are you from!?
Seriously. We want to know. Is it far? It sounds like a pretty awesome place.

The truth is that, for most of us, our amazing skills and hard-earned knowledge stays firmly locked in our heads. And the cruel reality is that this common truth is not just restricted to consultants and knowledge workers. It applies to anyone who has accumulated any sort of specialist expertise — whether you’re a lawyer or a florist.

Anthill’s next webinar is all about how to unlock this knowledge and turn it into a product. It’s about how to increase the value of your business and take control of its future. (REGISTER)

Are you a business owner or does your business own you?

Think about it. Are you only as valuable as the number of hours you are available to work? You could be a consultant or a coffee shop owner.

If your business relies on you to open the doors, service clients or work by the hour, you haven’t built a business. You’ve built a 40 hour week coffin that won’t allow you to relax, go on holiday or ever realise the full value of your business if you ever want to sell it.

Successful organisations evolve beyond the founder.

And often the easiest way to kick start this evolution is through the ‘productisation of knowledge and services’. So, why might you want to ‘productise’ your knowledge?

1. You’ll create a new revenue stream – potentially a new market!
2. Productisation allows you to work on your business (rather than in it).
3. Suddenly succession planning is no longer the big deal you feared.

Best of all…

4. Productisation can be used to position you as an industry leader!

Haven’t you ever wondered why some people attract all the opportunities?

Their names come up in conversations. They’re the default ‘go to’ person in their industry. They choose what projects not to work on. And they have more fun!

At this webinar you will learn:

• The two types of products that every business needs.
• Four product strategies that DON’T work for small businesses over the long term.
• How to identity the most valuable intellectual property in your business.
• Techniques to tap into global distribution partners.

Click this link to register and get started. (REGISTER)

Who is our guest speaker? Daniel Priestley!

Daniel Priestley has built several multi-million dollar businesses, spoken all over the world and is a best-selling author. His product strategy has driven several of his startups to achieve $1m revenues inside the first twelve months.

He’s spoken in ten countries and consulted with businesses in the UK, Singapore and Australia. He is also the founder of the internationally successful Key Person of Influence coaching program. And here’s something that’s also kind of important.

At this webinar, Daniel will share the one sentence that increased the valuation of his business from a £300k to £4.2m in under two years.

What do you need to do? Register and prepare to plugin.

Simply click the link below follow the prompts and you’ll be sent reminders and login details when the time is right.

When: Wednesday 23 May 2012, 12-noon
Where: At your laptop, Mac or PC!
Cost: Complimentary

Here’s the link: https://www1.gotomeeting.com/register/232539817

Last week, it was a QR code that became a sundial in order to get Koreans shoppers into stores at midday.

Now, we’ve got QR codes built out of Lego selling, in a shock twist, Lego.

In this clever campaign, the Lego QR code not only took customers to the MyToys.de website, but it also provided an idea of what could be built with the brick set they were directed to.

If you squint at the QR codes, you’ll see princesses and castles or maybe pirate ships and sharks.

OK. You have to do more than squint. You’ve got to do that thing with your eyes that allows you to see pictures in a Magic Eye poster. You know, it was beyond the skills of William in Mallrats.

Back to the Lego campaign.

The results were stunning. The campaign accounted for 49% of all traffic to the website. Plus, sales of the relevant Lego box sets doubled.

See, Lego can even build the sales volume of Lego.

Lego QR Code

Is the information on your website convincing potential clients to purchase from you? The solution to converting web-based leads could be a lot easier than you think.

Many websites are weighed down with too much text. For most people, this is information overload. They switch off.

Other sites contain too much industry jargon and terminology. The problem here is that people then don’t understand your message.

Much of the text contained in websites focuses on the features of the product or service, not the benefits. This includes descriptions with generic terms: quality, economical, professional etc. While you want your customers to understand that your product or service is produced with love, care and quality, it’s a claim most customers see as a given, not a point of difference.

Instead of just listing the specification of a product or service as “we use 100mm pipes”, dig a little further and tell the client what the benefit is to them. “We use larger 100mm pipes so your drains can withstand huge storms and you needn’t worry about water damage.” The latter has gained my attention and now I know the benefit of having 100mm pipes.

Sounds simple? Maybe. A professional marketer will help you maximise this advantage.

Most customers just want to know about the benefits. ‘What’s in it for me?’ ‘How will this make my life easier?’ ‘Why is this product better than a competitor’s?’

Here’s six tips to maximise the benefits of your website

1. Treat your website as another member of your sales team. Each day your sales team answer customers’ questions. What are the most common ones they receive? Check that your website answers them.
2. Your text should be punchy, interesting, and speak directly to your customers. It must tell them why they need your product/service and clearly highlight the benefits.
3. Make it even easier for customers to contact you by having a contact link on each page of your website. To maximise its effectiveness, place contact links close to your product/service benefits text.
4. Updated and benefit-focused text will help gain customers interest. However, your website still needs to work hard to get them to contact you. Add an incentive for customers to call. A website promotion will also help you monitor the number of leads generated.
5. Update your website regularly so that existing clients are induced to click and see what’s new.
6. Include your website address on all of your business letterhead, emails and promotional material. Clients aren’t going to visit if they don’t know it exists.

By incorporating the advantages of purchasing your product, offering incentives, and ensuring you’re easily contactable, your website is well on its way to becoming a more effective member of your sales team.

Dean Parker combines 15 years’ marketing experience with a Masters of Marketing degree to help small/medium business owners maximise their profit.

Four P’s Marketing Solutions assists small business with easy and cost effective marketing activities including website text that converts to sales, PR activities, and powerful promotions.

One in five logged on to Facebook and checked out what their close friends said about the movie, and an even higher 38% found other ways to do the same, suggesting a clear shift in the dynamics of viral marketing.

The numbers come from Effective Measure, a digital audience profiling company headquartered in Melbourne, and pertain specifically to the sci-fi movie, “The Hunger Games,” which opened in Australia last month.

Effective Measures conducted a FlashPoll during the week of 4-11 April and analysed responses received from Internet users in Australia. Of the respondents, 31% were based in New South Wales; 21% in Queensland; 24 percent in Victoria; 13% in Western Australia; 6% in South Australia, 3% in the Australian Capital Territory and 2% in Tasmania.

The following are the key findings:

• We trust in peers. The opinions of close friends and positive word of mouth impacted 38 percent of respondents, contributing to the movie’s box- office success nationally;
• Women are a bigger disseminator. Over a quarter (26%) recommended and shared their opinion on “The Hunger Games” directly with their peers. A high 83.4% of women respondents talked about the movie on a variety of forums but only 16.6% of the men did the same.
• Facebook is king of social media. Facebook is the preferred social networking site for buzz as much as opinions. A full fifth of the respondents said status messages on Facebook made them “excited” about the movie. Facebook also was the most popular social media for “spreading the word,” with 10 percent saying they posted recommendations and comments about the movie on the site.
• Other social media growing is too. Facebook, Twitter and YouTube still are not everything. A lot of smaller social media players are gaining in traction — 9% of the respondents cited fan forums and other social sites as influential social networking channels that made them excited about the movie.
• Buzz for the future. A majority 58% of the respondents said they had either watched or were planning to watch “The Hunger Games;” and 48% indicated their interest in the second installment of the movie while only 8 percent were unsure and needed further persuading.

Effective Measure, headquartered in Melbourne, is a global player in digital media planning and audience profiling. It provides planning solutions in the emerging markets, bringing best practice online measurement data to premium publishers, platforms, agencies and advertisers. Its products and services also offer insights into the state of the Internet and the ever-growing digital population.

Before you can even attempt to get consumers to hand over their credit cards, you first need them to give you their attention. With today’s folks spending all their time studiously ignoring flashing billboards, snubbing celebrity endorsements and navigating around Google Ads, getting attention has become tougher than ever.

Even fancy new publicity stunts like attempting a Guinness world record, releasing a sex tape or flash-mobbing a crowded train station at peak hour have become so totally meh. It’s a Global Attention Crisis.

Well, for all you bored and disenfranchised folks who’ve seen it all; here’s an advertising campaign that takes ‘attention-grabbing’ to the next level. With an emphasis on the grabbing. And the attention.

Rather than try to cram one more ad into the already-overcrowded marketplace, a group of extremely-clever Belgian advertisers decided to try something unique. They based their campaign in the quietest town square they could find. A square “where nothing ever happens. Ever”.

Then they packed in the drama, with help from some unsuspecting passers-by, a team of stuntmen, and a bikini-clad girl on a motorcycle. Even though only a few dozen small-town Belgians saw the original ad, the video has gone viral and now has over 650,000 views on YouTube.

Now that’s clever advertising.

Is the most brilliant publicity stunt ever?

I don’t know about you, but I’m hooked on The Voice. With other ‘talent’ programmes delivering pretty much the same old format, The Voice has a positive new take that’s proving a ratings winner for the networks.

Watching last week it dawned on me that, as business owners, we can take a few lessons (and not the singing kind) from The Voice.

If you haven’t seen the show yet, contestants sing to seasoned professionals who can only hear, but not see, them. If the pros like what they hear, they turn around to see the singer, who then gets to choose their coach from the pros who swivelled.

Interestingly, the singing professionals on the show – Seal, Joel Madden, Delta Goodrem and Keith Urban – then pitch themselves to the singers pleading their case for why they’re the best choice of coach.

The contestants choose who fits both what they’re trying to achieve and the personality that will work best with them. R&B singers tend to choose Seal, those with a country twist lean towards Keith Urban. And that makes sense – it’s horses for courses.

If you think this doesn’t have anything to do with your business, think again. It’s just like what we as business owners do day in, day out. Part of our role is to educate our clients but, in the end, we’re more than likely to be pitching against our competitors for their business.

You see, whether you like it or not, your clients will choose you (not the other way around). They will meet you and decide whether or not the fit is right.

Often they’ll choose you on things you may not consider: your personality, the way you do business, the look and feel and/or attitude of your company. And they’ll leave you for the same reasons – the fit just isn’t right.

Just like rockers will choose Joel Madden to get the fit that, they hope, with bring them the same success Good Charlotte enjoys, your clients will choose you to get the same result, image, success, products or services that they perceive you can bring to them.

All this brings me to the question: what, then, is the perception that you give out? What’s your image? How have you positioned yourself? Are you meeting the image that your customers want?

And if you think it’s all about price, think again. Apple has built a whole brand on image. They’re more expensive than just about any competing product but their market share speaks for itself.

Think about this in terms of your attitude, your dress, your presentation, your demeanour, your marketing materials, your web presence, what you say and how you say it. Congruence to your core business, your presentation and your message is key; as is congruence with your market’s needs.

Fiona Anson is a popular speaker, author and serial entrepreneur. Winner of Sydney Businesswoman of the Year and Finalist for Telstra Businesswoman of the year, Fiona has been the go-to business expert for Channel 9 and the Daily Telegraph, and has written for just about every major newspapers and business magazine around the country. Winner of the TiE/Women in Focus Pitching Competition in May, 2012, Fiona knows what it takes to get a business on track.

Do you want to turn your existing skills, talents and experience into a profitable business? This event will show you how.

You will learn the Five Step Sequence to becoming a Key Person of Influence and become a highly valued (and did we mention HIGHLY PAID) person in your industry. Learn from five of Australia’s most inspiring minds.

Melbourne: 1 June 2012
Sydney: 30 June 2012
Normal Price: $39.

Anthill Price? Click here!

Being GOOD at what you do is no longer enough in the new economy.

Spend ONE DAY learning from THE BEST.

Bonus – Get The KPI Fast Start Kit [FREE WITH YOUR TICKET]

1. A copy of ‘Becoming a Key Person of Influence’ by Daniel Priestly;
2. Free access to a 90 minute live interactive webinar on helping people who are committed to becoming a Key Person of Influence;
3. A series of 45 minute videos of high level talks given by some of the worlds top entrepreneurs from London and Australia.

Who are the speakers?

Ian Elliot – Australian Advertising Icon

Ian Elliot spent 30 years at George Patterson Advertising, rising from mail boy to CEO and Chairman. George Patterson were Australia’s largest Advertising Agency throughout this period and voted “Agency of The Century” in the middle of Ian’s CEO term. He was responsible for developing the Optus Brand Strategy, including the still highly successful “Yes” campaign.

He has adapted his pitch winning skills to apply to every business, big or small and documented the tools in the best selling Book ‘Stop Bitching, Start Pitching’.

Marc Johnstone – Silicone Valley VC Veteran

Marc co-founded his first company at 29 in the financial services industry and upon partial sale left to join Shirlaws Coaching in 1999 – its foundation year.

Shirlaws is now established is six countries, with 160 coaches and has clients across thirty seven countries.

Andrew Griffiths – Australia’s best selling small business author

Acknowledged as Australia’s #1 Small Business Author, Andrew has eleven books that are now sold in over fifty countries. His bestselling books take complex ideas and make them practical and simple. Andrew’s latest book, The BIG BOOK of Small Business, is a culmination of his extensive work to date in the Small Business arena.

Andrew is also an energetic and engaging keynote presenter. He draws on his own life experiences and big sense of humour to deliver powerful messages in an engaging and authentic way.

Andrew presents on a diverse range of topics including business success, business evolution, being a professional presenter, writing bestselling books and personal growth.

Kylie Bartlett – The Untapped Opportunity

Better known these days as The Web Celeb, Kylie Bartlett is an international public speaker, a published author and a successful business woman.

She is dedicated to helping entrepreneurs create social buzz, build a brand and get celebrity results in their business.

Kylie teaches business owners how to use the latest web techniques, tips and strategies you can use to generate more traffic and make more money.

Daniel Priestly – Author of Becoming a Key Person of Influence

Event producer, seed capitalist and technology entrepreneur. Best selling author of Becoming a Key Person of influence and creator of the 5 steps.

Daniel Priestly shows you how to stop being a worker ‘bee’ and explains exactly how to get into the inner circle of any industry, fast!

Register today to get the Anthill rate!

We’ve all hit a 404 message. And we all hate them.

While they are a part of the system that makes the internet the magnificent thing that it is, it does mean something is wrong. Suddenly, your happy online experience is broken.

In this TED Talk from earlier this year, Renny Gleeson, the Global Digital Strategies Director for advertising agency Wieden+Kennedy, takes us through the case for being remarkable when it is least expected.

Some thing as simple as a customised, intriguing 404 message can actually capture the essence of your brand.

As Gleeson rightly points out, little things, when done right, actually matter.

404, the story of a page not found