Have you ever wondered…

Why every industry has only a few businesses that thrive and get more leads? And they don’t suffer from cash flow problems or lack of leads, even when there is an ‘economic downturn’.

They don’t have to ‘push’ or make stacks of cold calls. Leads come to them like metal filings to a magnet. They have fun. And their owners have more money and time to spend with their families and their friends.

WHEN: Tuesday 29 May 2012 (8:15am start. 1:30pm finish.)
WHERE: Victoria University (directions on purchase)
COST: Normally $49. Now $19!

EVENT PROMISE: By the end of the workshop, you will have at least 5-10 new contacts to develop new business, and you will be crystal clear about what to do for the next six months to get more leads (both offline and online) on a very small budget. REGISTER HERE.

Watch the video

Who are the speakers?

Antony Gaddie

He has closed $83 million in business in his career so far. He has helped Telstra, Pacnet, Cellnet and Microsoft, in addition to numerous other B2B organisations, get ‘big results from small budgets’. He is a guest lecturer, a brown belt in Karate and speaks four languages. A specialist in lead generation and workshop development, he is also widely known as the creator of the Gaddie Pitch, a pitching technique designed to streamline new introductions.

Troy Dean (Tonto Digital)

Troy Dean is the owner and a director or Tonto Digital. He is the author of “Page One in 24 Hours” and has lots of fun teaching people how to get more leads online. He is the social media manager of Jessica Watson and helps companies own their first page on Google.

James Tuckerman

James Tuckerman is an entrepreneur, angel investor, consultant, coach and public speaker. He is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parents’ home. He was then just 26 years of age. In early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product, taking the publishing industry by surprise and the blogosphere by storm.

Jen Bishop (LinkedInOlogist)

Jen Bishop is among LinkedIn Top Recommended globally.  Her articles have been published by NineMSN, Startup Smart and Dynamic Business. Jen is the director of Content and Copy, an organisation that specialises in how to get more leads through LinkedIn.

Attend and here’s what you’ll get

• Practical marketing ‘tools and weapons’ that you can start implementing within 30 days of the workshop, delivered by some of the biggest names in Marketing and Social Media in Australia.
• A system to help you understand marketing and how to get more leads without having to spend a bucket of cash!
• More confidence, more tools, greater understanding about how to use social media to get more leads.
• At least 20 new business contacts (from facilitated live networking at the workshop itself).

WHEN: Tuesday 29 May 2012 (8:15am start. 1:30pm finish.)
WHERE: Victoria University (directions on purchase)
COST: Normally $49. Now $19!

FREE WEBINAR

When: Wednesday 23 May 2012, 12-noon
Where: At your laptop, Mac or PC!
Cost: Complimentary*

Wouldn’t it be awesome if your hard earned knowledge could make you the big bucks?

YOU SAY…
But isn’t this how all industries operate?
The people with the skills get rich and famous?

WE SAY…
What planet are you from!?
Seriously. We want to know. Is it far? It sounds like a pretty awesome place.

The truth is that, for most of us, our amazing skills and hard-earned knowledge stays firmly locked in our heads. And the cruel reality is that this common truth is not just restricted to consultants and knowledge workers. It applies to anyone who has accumulated any sort of specialist expertise — whether you’re a lawyer or a florist.

Anthill’s next webinar is all about how to unlock this knowledge and turn it into a product. It’s about how to increase the value of your business and take control of its future. (REGISTER)

Are you a business owner or does your business own you?

Think about it. Are you only as valuable as the number of hours you are available to work? You could be a consultant or a coffee shop owner.

If your business relies on you to open the doors, service clients or work by the hour, you haven’t built a business. You’ve built a 40 hour week coffin that won’t allow you to relax, go on holiday or ever realise the full value of your business if you ever want to sell it.

Successful organisations evolve beyond the founder.

And often the easiest way to kick start this evolution is through the ‘productisation of knowledge and services’. So, why might you want to ‘productise’ your knowledge?

1. You’ll create a new revenue stream – potentially a new market!
2. Productisation allows you to work on your business (rather than in it).
3. Suddenly succession planning is no longer the big deal you feared.

Best of all…

4. Productisation can be used to position you as an industry leader!

Haven’t you ever wondered why some people attract all the opportunities?

Their names come up in conversations. They’re the default ‘go to’ person in their industry. They choose what projects not to work on. And they have more fun!

At this webinar you will learn:

• The two types of products that every business needs.
• Four product strategies that DON’T work for small businesses over the long term.
• How to identity the most valuable intellectual property in your business.
• Techniques to tap into global distribution partners.

Click this link to register and get started. (REGISTER)

Who is our guest speaker? Daniel Priestley!

Daniel Priestley has built several multi-million dollar businesses, spoken all over the world and is a best-selling author. His product strategy has driven several of his startups to achieve $1m revenues inside the first twelve months.

He’s spoken in ten countries and consulted with businesses in the UK, Singapore and Australia. He is also the founder of the internationally successful Key Person of Influence coaching program. And here’s something that’s also kind of important.

At this webinar, Daniel will share the one sentence that increased the valuation of his business from a £300k to £4.2m in under two years.

What do you need to do? Register and prepare to plugin.

Simply click the link below follow the prompts and you’ll be sent reminders and login details when the time is right.

When: Wednesday 23 May 2012, 12-noon
Where: At your laptop, Mac or PC!
Cost: Complimentary

Here’s the link: https://www1.gotomeeting.com/register/232539817

Do you want to turn your existing skills, talents and experience into a profitable business? This event will show you how.

You will learn the Five Step Sequence to becoming a Key Person of Influence and become a highly valued (and did we mention HIGHLY PAID) person in your industry. Learn from five of Australia’s most inspiring minds.

Melbourne: 1 June 2012
Sydney: 30 June 2012
Normal Price: $39.

Anthill Price? Click here!

Being GOOD at what you do is no longer enough in the new economy.

Spend ONE DAY learning from THE BEST.

Bonus – Get The KPI Fast Start Kit [FREE WITH YOUR TICKET]

1. A copy of ‘Becoming a Key Person of Influence’ by Daniel Priestly;
2. Free access to a 90 minute live interactive webinar on helping people who are committed to becoming a Key Person of Influence;
3. A series of 45 minute videos of high level talks given by some of the worlds top entrepreneurs from London and Australia.

Who are the speakers?

Ian Elliot – Australian Advertising Icon

Ian Elliot spent 30 years at George Patterson Advertising, rising from mail boy to CEO and Chairman. George Patterson were Australia’s largest Advertising Agency throughout this period and voted “Agency of The Century” in the middle of Ian’s CEO term. He was responsible for developing the Optus Brand Strategy, including the still highly successful “Yes” campaign.

He has adapted his pitch winning skills to apply to every business, big or small and documented the tools in the best selling Book ‘Stop Bitching, Start Pitching’.

Marc Johnstone – Silicone Valley VC Veteran

Marc co-founded his first company at 29 in the financial services industry and upon partial sale left to join Shirlaws Coaching in 1999 – its foundation year.

Shirlaws is now established is six countries, with 160 coaches and has clients across thirty seven countries.

Andrew Griffiths – Australia’s best selling small business author

Acknowledged as Australia’s #1 Small Business Author, Andrew has eleven books that are now sold in over fifty countries. His bestselling books take complex ideas and make them practical and simple. Andrew’s latest book, The BIG BOOK of Small Business, is a culmination of his extensive work to date in the Small Business arena.

Andrew is also an energetic and engaging keynote presenter. He draws on his own life experiences and big sense of humour to deliver powerful messages in an engaging and authentic way.

Andrew presents on a diverse range of topics including business success, business evolution, being a professional presenter, writing bestselling books and personal growth.

Kylie Bartlett – The Untapped Opportunity

Better known these days as The Web Celeb, Kylie Bartlett is an international public speaker, a published author and a successful business woman.

She is dedicated to helping entrepreneurs create social buzz, build a brand and get celebrity results in their business.

Kylie teaches business owners how to use the latest web techniques, tips and strategies you can use to generate more traffic and make more money.

Daniel Priestly – Author of Becoming a Key Person of Influence

Event producer, seed capitalist and technology entrepreneur. Best selling author of Becoming a Key Person of influence and creator of the 5 steps.

Daniel Priestly shows you how to stop being a worker ‘bee’ and explains exactly how to get into the inner circle of any industry, fast!

Register today to get the Anthill rate!

While no-one can promise the latter, pursuing the first three is not a bad start.

This one day event brings together a small posse of entrepreneurial talent — including Ian Elliot, Andrew Griffiths, Kylie Bartlett, Daniel Priestley and Marc Johnstone — and is tailored to solve the following five sleep destroyers:

Five Business Problems designed to keep you awake:

1.  Competing on Price.

Are you discounting to land new deals?  Do your prospects want to ‘shop around’?  If so, the market sees you as a low value, replaceable commodity.

Check out the 5 step ‘KPI’ formula that explains how to position yourself as an irreplaceable, premium service provider. Here.

2.  Chasing business (like a headless chook).

Does new opportunity find you or are you hunting for it?  Being great at what you do isn’t enough to ‘bring the rain’.

This event shows that becoming the ‘hunted’ isn’t as hard as you think. Here.

3.  Selling your time for money.

If customers buy your service because of your unique skills and talents, then you ARE the business.  If you stop, so does your cash flow… and it’s tough getting started again.

Products are the answer; come and learn how to turn your skill set into an asset. Here.

4.  Being unknown.

You are great at what you do; you love what you do; but not enough people know about you.  Raising your profile starts online (and you don’t need to be a manic tweeter to get profitable results).

If that sounds like you, Kylie Bartlett will set you straight. Here.

5.  Flying Solo.

Without the right partnerships, it’s unlikely you will survive the next recession. Businesses survive when they band together… do you have what others want?

If you’re done with being a “worker-bee” in your industry, it’s time to tip over into the inner-circle and become a Key Person of Influence.

Book your tickets today.

Save 40% for being a friend of Anthill.

Melbourne: 1 June 2012
Sydney: 30 June 2012
Normal Price: $39.

Anthill Price? Click here!

BONUS! Included in the ticket price is a copy of Daniel Priestley’s best-selling (UK) book, ‘Become a Key Person of Influence’.

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How to Improve Your Presentation Skills.

FREE WEBINAR

When: Wednesday 9 May 2012, 12-noon
Where: At your laptop, Mac or PC!
Cost: Complimentary*

What’s the first rule of professional speaking?

Don’t do it in your underpants — unless you are Superman, in which case undies-on-the-outside is probably to be expected.

However, that doesn’t mean that you can’t learn the skills to become a confident, professional and outrageously awesome public speaker… sans dacks.

That’s right. We’re bringing back Anthill’s UndieEmpire Webinar series.

How to Improve Your Presentation Skills (Register here.)

Great presentation skills are an essential part of any entrepreneur’s arsenal.

You want to pitch for capital? You want to woo that new client? You want to win the loyalty of your staff? Whatever your goal, the same rules apply.

It’s your job to present with confidence and professionalism.

Is that something you’d like to be able to do? (To register for the webinar, click here.)

Yet, so many Australians are sloppy presenters!

Your grandparents told you not to ‘skite’. Your teachers told you to keep your ‘head down’. And no-one, apparently, likes ‘tall poppies’ (except your friends at Anthill).

We say, “No more!”

Join Anthill and Ken Molay of Webinar Success, on Wednesday 9 May, to learn:

• Tips and tricks for improving your vocal style.
• How to script and practice a presentation so you feel comfortable and confident.
• Common presentation errors that drive your audience crazy.
• Effective audience interaction techniques.
• The keys to a strong presentation.

Dodge lousy pitching errors and defy the odds! (Register.)

Who is Ken Molay and how did we score this public speaking cyrano?

Whether you are speaking to an audience of 10 or 1,000, it’s critical that you engage your listeners. As the presentation coach for some of today’s fastest growing companies, Ken Molay knows exactly what it takes to stand and deliver.

Through some Citrix connections, we were able to source our super-savvy cyrano and use the Citrix online meeting tool, GoToMeeting, for our initial ‘prep’ sessions.

Moreover, you’ll get to see their web conferencing technology in action, as this event will be delivered using the Citrix webinar tool, GoToWebinar. (Register.)

What is Anthill’s UndieEmpire Webinar Series?

In early 2011, with the help of Citrix, Anthill held its first ever webinar:

“How to build a global empire in your underpants.”

Let’s just say that the concept was sticky. It resonated with Anthill’s passionate and proactive audience of business builders and attracted the attention of entrepreneurs and innovators from far and wide, each seeking new ways to perform the ‘old’ fundamentals of business…

…in their underpants.

What’s a webinar?

If you’re a technical Luddite (or just strange and backward), according to Wikipedia:

A webinar is a neologism, short for Web-based Seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web, specifically a portmanteau of web and seminar, to describe a specific type of web conference. A webinar can be collaborative and include polling and question and answer sessions to allow full participation between the audience and the presenter.

If words like ‘neologism’ and ‘portmanteau’ get you confused, a webinar is simply a way to login, join a vibrant and instruction online-seminar, pose questions and participate in online learning.

How does is work?

Simply click the register button, follow the prompts and you’ll be sent reminders and login details when the time is right. It’s so easy, some members of the Anthill crew have even convinced their own mothers (and a grandmother) to take part! Don’t put this off. Register now!

When: 9 May 2012, 12-noon
Where: At your laptop, Mac or PC!
Cost: Complimentary*

Click here to register.

Undeterred, Wozniak buddied-up with a bloke called Steve Jobs. And the rest, as they say, is geektastic history.

The world’s first home microcomputer, Apple I, got its start in 1976 after Jobs and Wozniak raised a cool $1300 in initial investment.

Thirty-five years later, we like to think Wozniak allowed himself a brief “ne-ner-ne-nerr!” moment when Apple recently passed HP as the word’s leading volume producer of PCs.

Why the tech history lesson, you ask? Well, Steve Wozinator is on his way to Australia-land in May to present a series of world-first seminars entitled: The Apple Story: Disruptive Innovation, Inspiration and Entrepreneurial Wizardry

As co-founder of the world’s most valuable company, we imagine Wozniak has a nugget or two of wisdom to impart on Apple’s fundamental business philosophy and the late Jobs’ legacy.

“The best ideas didn’t come from a book. If you want to be a success, then you need to live and breathe your philosophy,” Wozniak says.

The Apple Story seminar is a half-day event geared towards progressive business leaders and management. It aims to revolutionise corporate culture, expand upon the notion of ‘disruptive innovation’, and encourage entrepreneurial spirit at all levels of company structure.

“Apple is coming out with totally new disruptive technologies that take the world in a new direction all the time, where normally those avenues are closed off. So, this is a very unusual story.”

You can get your fix on May 11 in Perth, May 14 in Sydney and May 16 in Melbourne. To book, head quickly to www.stevewozniaklive.com

The event is sponsored by the Australian Small-Scale Offerings Board (ASSOB), a capital-raising platform for notable new companies.

Attendees will be able to chat up CEOs from growth-oriented Melbourne businesses whose enticing products include: network management software, onsite wellness programs, children’s furniture and accessories, and a hotel advertising platform.

The companies are seeking investments — “typically between $600,000 and $2 million,” according to ASSOB’s directors — and all have public company structures with boards.

• What: ASSOB Pitch Breakfast Melbourne
• When: Thurs 29 March, 7-9am
• Where: Crown Casino, Yarra Promenade, Southbank, Melbourne VIC

Registration is free; coffee and a light breakfast will be provided at the talk. Spots are limited, however, so attendees are encouraged to sign up no later than Monday, 26 March.

Click here to register for this event.

Not from Melbourne?

Check out where the next ASSOB event is happening in your neck of the woods. Click here.

The event is sponsored by the Australian Small-Scale Offerings Board (ASSOB), a capital-raising platform for notable new companies.

Attendees will be able to chat up CEOs from growth-oriented businesses whose notable products include: Australia’s first dental plan business, a wine export and marketing platform, and high-performance optical scanning technologies.

The companies are seeking investments — “typically between $600,000 and $2 million,” according to ASSOB’s directors — and all have public company structures with boards.

What: ASSOB Pitch Breakfast Sydney

• What: ASSOB Pitch Breakfast Sydney
• When: Thurs 22 March, 7-9am
• Where: Crowne Plaza Coogee Beach, Arden & Carr Streets, Coogee NSW 2034

Registration is free; coffee and a light breakfast will be provided at the talk. Places are limited, however, so attendees are encouraged to sign up no later than Monday, 19 March.

Click here to register for this event.

Not from Sydney?

Check out where the next ASSOB event is happening in your neck of the woods. Click here.

The event is sponsored by the Australian Small-Scale Offerings Board (ASSOB), a capital-raising platform for notable new companies. Attendees will be able to chat up CEOs from growth-oriented businesses in the fields of online retail, network management, beauty and skin care, children’s accessories and telecommunications.

The companies are seeking investments — “typically between $600,000 and $2 million,” according to ASSOB’s directors — and all have public company structures with boards.

• What: ASSOB Pitch Breakfast Brisbane
• When: Thurs 15 March, 7-9am
• Where: Mercure Brisbane, 85-87 North Quay, Brisbane QLD 4000

Registration is free; coffee and a light breakfast will be provided at the event . Places are limited, however, so attendees are encouraged to sign up no later than Monday, 12 March.

Click here to register for this event.

Not from Brisbane?

Check out where the next ASSOB event is happening in your neck of the woods. Click here.

Held at the Melbourne Convention and Exhibition Centre from 29 February 2012 – 2 March 2012, the conference will consist of workshops, sessions exploring industry and tech trends, and discussions around what the community can do to ensure sustainable support for startups in the Australian economy.

Key Note speakers so far include:

• Adrian Di Marco, Executive Chairman, TechnologyOne
• \Doron Ben-Meier, CEO, Commercialisation Australia
• Matthew Macfarlane, Yuuwa Capital
• Franceska Banga, CEO, New Zealand Venture Investment Fund

For more information on how you can attend, visit http://www.aaai.net.au/.

Australian Association of Angel Investors (AAAI) is the national forum for advancing the professional development of Angel Investors and furthering its members’ passion for investing in entrepreneurial success. AAAI is a social not-for-profit enterprise offering a range of networking, professional development, advocacy and research activities supporting members’ activities. Angel Investors are private individuals who invest their own personal assets (financial and intellectual) as Angel Capital into entrepreneurial high growth business opportunities. Angel Groups are the natural formation of like-minded individual Angel Investors who wish to leverage their combined intellectual and financial capital and shared deal flow. Angel Investors acting within Angel Groups are recognised as international best practice.

For those of you who’ve not had the pleasure, Innovation Bay’s Angel Dinners bring together angels and entrepreneurs. To date, the organisation has assisted entrepreneurs raise over $10 million in seed investment as a result of these dinners. (Heard of Spreets? Yup? Innovation Bay kick started the group buying behemoths capital raising endeavours.)

Are you an entrepreneur in the high-tech space? Fancy a bit of funding? Then you may well be interested in pitching at this event, held at Table for 20 in Surry Hills, Sydney.

Here’s what you need to do before 5pm, Feb 10:

• Submit a 90-second video in any format – don’t exceed the time limit – to info@innovationbay.com
• Spill the deets on your business and why Innovation Bay should select you to take part in the next Angels Dinner
• Explain your value proposition in a strong and punchy format. Why are you poised to succeed and why would someone want to invest in your business?

Here are some tips:

• Business overview – who you are, what you do, your experience, your team
• What problem you are solving and do you offer a different solution
• The market – size and opportunity
• Investment – how much, what do you need it for, why should someone invest

The four pitches to receive the highest votes from Innovation Bay members will be invited to present at the Angel Dinner.

The Anthill Masterclass has already helped hundreds of Australian business owners, marketing professionals and web developers embrace the future of marketing and get real results from their websites and social media.

• Is your website delivering leads, sales, new customers? Or has it become a static, expensive brochure?
• Are you properly exploiting social media? Or are you simply playing with it, getting no clear results?
• Do you understand search engine optimisation? Or are you throwing away money on consultants?
• If you’re not getting adequate results from your online activities, don’t dismay.

This year, the 5^th annual National Angel Investor Conference, hosted by Melbourne Angels, is focused on collaboration for longer term sustainability of investment in emerging business opportunities.

The National Angel Conference 2012 provides an opportunity to meet experienced national and international Angel Investors and entrepreneurs and hear about the latest industry trends and investment opportunities.”

The program includes workshops for entrepreneurs, sessions that explore industry and tech trends/oppourtunities, and discussions on how the community can support entrepreneurial companies in the Australian economy.

Key note speakers for the conference include:

Adrian Di Marco, Executive Chairman, TechnologyOne

Doron Ben-Meier, CEO, Commercialisation Australia

Matthew Macfarlane, Yuuwa Capital

Franceska Banga, CEO, New Zealand Venture Investment Fund

What: National Angel Conference 2012
Where: Melbourne Convention and Exhibition Centre
When: 29 February – 2 March, 2012

For more information, visit http://www.aaai.net.au

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The Anthill Guide to AdWords… for Amateurs AND Assassins

FREE WEBINAR

When: 07 December 2011, 12-noon
Where: At your laptop, Mac or PC!
Cost: Complimentary*

Master farmer in the fields of online marketing? Or AdWords apprentice?

AdWords are the small text ads that appear alongside Google search results and within some websites. (We assume you already knew that.) Advertisers who use AdWords only pay when a person clicks on the link. (We hope you knew that too.)

You may have experimented with AdWords. AdWords might already be core to your strategy. Perhaps you’re an online newbie with a desire to dip your toes into the AdWords estuary, with ambitions to make your big splash as a Big Kahuna on the waves of the interwebs!

Well, to be frank, whatever your level of expertise, whether you’re a master farmer in the fields of online marketing or an AdWords apprentice, we suspect it’s safe to assume one more thing. You are not using Search Engine Marketing as well as you could.

This is why we have partnered with Google Australia to create…

The Advanced Guide to AdWords for Amateurs

During this one-hour webinar, Anthill’s editor (and ‘closet Luddite’) James Tuckerman will be joined by Google’s guide (and ‘SEM expert’) Kate Conroy for an educational and entertaining amble through the the private pastures and oft-overlooked, far flung paddocks of AdWords.

Plus, we’ll be joined by special guest Ross McDonald, Industry Head for Retail AdWords, to talk about AdWords for mobile. (Mobile advertising. It’s kind of a big thing.)

Learn like a Luddite. Execute like an expert.

• The Basics (of course):
  How to get beyond the ‘beans and carrots’ of AdWords.
• Strategies for Keywords:
  Why you should never sell ‘liquid transfer solutions’ if you make garden hoses.
• Strategies for Sniper Targeting:
  Get your corn in a row with geo-targeting and devices (like mobile!)
• Copywriting tricks and tactics:
  How to write a great ads, to get great results (that won’t cost the farm)

Plus, an introduction to mobile ads!
With special guest Ross McDonald. (No relation to Old McDonald, sorry.)

Discover how the AdWords system works, how campaigns should be structured and how to get the most from your campaigns. Most, importantly, you will learn like a Luddite so that you can execute like an expert. (That’s how we plow… we mean ‘roll’.)

Meet our presenter, Kate Conroy

Who is Kate Conroy? It’s Kate’s job to help small and fast growth businesses master their online marketing with Google AdWords.

She is an AdWords Product Specialist for Google Australia, where she has worked since 2006. She specialises in understanding and applying Search Marketing techniques for Australian businesses.

Kate is a native of Canberra with degrees in multimedia and law. She is also one of Australia’s most enthusiastic online shoppers – her list of online purchases even includes a kitchen sink!

She lives and breathes AdWords.

Plus, we’ll be introducing special guest Ross McDonald, Industry Head for Retail AdWords, to talk about AdWords for mobile!

What’s a webinar?

Okay, we admit it. Anthill has been a bit late to discover the wonders of the webinar.

If you’re just a bit strange and backward (like us), according to Wikipedia:

A webinar is a neologism, short for Web-based Seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web, specifically a portmanteau of web and seminar, to describe a specific type of web conference. A webinar can be collaborative and include polling and question and answer sessions to allow full participation between the audience and the presenter.

If words like ‘neologism’ and ‘portmanteau’ get you confused, a webinar is simply a way to login, join a vibrant and instruction online-seminar, pose questions and participate in online learning.

Bonus $75 AdWords Voucher

We even have $75 coupons to give away, so that webinar attendees can try out Google AdWords. (But please note, existing Google AdWords customers are not eligible for this offer. Just new ones. Sorry!)

When: 07 December 2011, 12-noon
Where: At your laptop, Mac or PC!
Cost: Complimentary*

Click here to register.

*By registering, you are agreeing to allow the data collected to be shared with the sponsor of this event, Google Australia. Anthill will not share this data with any parties not involved unless indicated.