EMAIL SEGMENTATION

Still on the fence about diving into Google+, Mountain View's latest and -- thus far -- well-received weapon in its apparently unstoppable march to world domination? Still a bit (or very) unclear about the difference between G+, Facebook and Twitter? These two videos try very hard to clear things up.

A magician enjoys the world's most honorable profession, because he says he is going to deceive you, then does just that. Techno-illusionist Marco Tempest has a lot of say about lies in this riveting presentation from a TED conference. Using three iPods, Tempest weaves a narrative about deception, art and emotion.

Adventurous spirits that you are (or else you wouldn't be here), you're keenly aware that consistently accessible and unfettered creativity is crucial to building and sustaining a business venture. Browse these 29 ways to jump-start creativity. At least one is bound to work for you.

The Bugatti Veyron costs $2.4 million and has a top speed of 253 miles per hour. The driver need only watch one gauge -- the rev counter which is a leading indicator for both risk and speed. As a business owner, are you focused on the few leading indicators that matter?

Will Google+ make us delete our Facebook accounts and drop our Twitter feed? Despite its apparent success in attracting tens of millions of users in less than a month, the jury is very much still out. But G+ can solidly claim this +1 on the zeitgeist scale -- it's inspired a parody.

Are we sharing this video because it raises questions about law enforcement using social media for Big Brother-esque purposes? Maybe. Are we saying it's refreshing to see government entities try toys like Twitter, especially when they use them for more productive purposes than mind-numbing self-promotion, bowel movements and culinary updates? OK, we'll cop to that. Do we smirk every time Boston Police Deputy Superintendent John Daly refers to "Twiddah"? For sure!

Australian company Roar Engine recently wowed ‘em Stateside at VentureBeat’s MobileBeat 2011. The mobile startup beat out 15 other hopefuls to win one of two coveted Tesla prizes. (Named after Nikola Tesla, the scientist who discovered early mobile communication. Obvs.) Roar Engine pulled off the flashy feat by building a social game in just four minutes. “What if you could build Farmville in a week?” co-founder Clint Walker asked the audience.

We hear it all the time from marketing firms and public relations mavens -- words have power. Nowadays, we hear that phrase and think "SEO." But back in the day, it referred to indelible slogans such as "the ultimate driving machine," "just do it" and "Guinness is good for you." The video is a plug for Purplefeather. Yet, could it be the best two-minute video about marketing you’ll ever see?

We've seen the imaginative guys from OK Go on treadmills. We've seen the band channel Rube Goldberg and share the camera with awesome dogs. For their latest trick, these musical masters of the viral video tried their most daring stunt yet -- making a vid dressed in skintight, pond-green unitards.

On 7 July, a select crowd of gamers and electronics/computing media types gathered at an undisclosed location in South Melbourne. After some schmoozing and libations, they were guided to a projection room and told to stand near a back wall. Then the lights went down. Then the thing you see in the video below happened.

Conversations around group buying -- sometimes called collective buying -- are, nowadays, almost invariably saturated with opinionated cynicism, largely due to the rapid rise of the industry, the constant and seemingly ceaseless parade of replica businesses that have followed and the one or two horror stories of SMEs treated badly by over-zealous daily deals merchants. Yet, according to Groupon funder Andrew Mason, the model was created to support activism.

There's this new phone app called Nosh that allows users to upload and share images and reviews of restaurant food. The next killer app? Not likely. But the smart, low-budget video that promotes Nosh is the best app ad we've seen in the long time.

Do people who aspire to run their own business need a university degree? Not necessarily, says Jack Delosa. The Entourage, surveyed business owners about the effectiveness of university in preparing them for the business world. On a scale of 10, higher ed rated a 3. Ouch.

Do you slap your forehead every time you see a business sign that sticks an apostrophe before an 's' where the word is simply plural? If so, Stephen Fry would like to have a word. The actor/columnist gives us an entertaining yet measured argument for the beauty of English in all of its happily bastardised forms.

This is as much a story of one man’s obsession with speedboats as it is about the development of a radical new water craft -- a boat that can match speeds recorded on highways. Trevor McDonald grew up in Rhodesia and dabbled with journalism for a while. But, all along, he had dreams of making waves. Bala Murali Krishna reports.

Owen Kelly is a director and internet entrepreneur. You may remember the name. In March of this year, Anthill became Kelly's casting couch for his internet-documentary on Melbourne-area startups. His first interview for the series is an extended and enlightening chat with Rebecca Scott, founding CEO of STREAT, a social enterprise aimed at helping homeless youth.

Lorenzo Coppa has seen it all. As founder and CEO of eStore, he nurtured an idea uncomfortable to Australian consumers into the nation's largest independent online retailer of computer and technology products. In a wide-ranging interview with Anthill 30under30 alumnus Jack Delosa of The Entourage, Coppa talks about how he sold the eStore concept to Australia. He also dishes on how he navigated successfully through the dot-com bust, offers advice to "offline" business on Internet marketing, and reveals the identity of his favorite how-to text on succeeding in business.

Anthill is largely dedicated to the promotion of innovation, entrepreneurship and commercial creativity. Yet, every now and then, we see something that sits perhaps slightly outside the parameters of our usual fare. But we still must share it, for better or worse. Oh-yes. Today is one of those days.

Nikki Durkin and her 99dresses enterprise have been one of the signature stories among Australian startups over the past year. In this interview with StartCast, Durkin offers insight into how she developed her company out of a simple question on a Facebook page.

Young Australian Michael Woods isn't just California dreaming. He's conquering it. The 23-year-old Woods, honoured as one of our Emerging Digital Doyens in the 2010 Anthill 30 Under 30 awards, has put together a documentary about his recent trip to the Golden State. He calls the doc "Conquering California."